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Choosing the best media database, campaign management and reporting tools

Onclusive

While multiple companies offer media database and outreach solutions to communications pros, not all of them are created equal. If discovering, pitching, corresponding and managing relationships with target reporters can be made easy, that’s a big win! PR Manager, Enterprise Company. Solutions for your media relations workflow.

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Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Comparisons between solution types. Start with the audience. Pricing information.

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Dissecting Publicity’s Impact on Pharma Companies

Cision

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D.

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How conflict can add news value to your brand’s story

Axia PR

Earn more news media coverage by pitching stories with conflict. Look at the news — story after story includes some sort of physical or emotional conflict, from sports rivalries to company comparisons to celebrity face-offs. Everyone loves drama. Yes, even you.

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The How and Why of PR Attribution

Onclusive

For instance, if you find that articles from publication X consistently drive more website conversions than publication Y, test increasing your pitches to publication X and decreasing what you do with publication Y. It’s important to know how your own blog content fares in comparison to earned or newswire content.

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Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek

Bianchi Biz Blog

Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets. Concrete results.

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Game, set and match: Avoiding a balls-up when running a new agency pitch process

PR in High Definition

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. media relations) PR agency, an SEO agency or an influencer relations agency – but when you only have the budget for one of them, the temptation is to invite all three to pitch. I joke, but it’s not easy on either party.

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