Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Sword and the Script

JUNE 7, 2022

I’ve experienced it from all sorts of angles – working for a company that was acquired, working for the acquiring company, and even had a little run with a divestiture, that coincidentally, I’d pick up again as a client years later. The combined company later rebranded under the Onclusive name. Critical Mention vs. TVEyes.

Software 85

Software Pitching Internal International 85

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. Creativity helps express company values in a distinct brand voice. One way is to offer the company’s more human face to the public. Showing beats telling, but it takes more work.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

JANUARY 7, 2020

As I noted then, the company indicated the new release focused on improving the workflow, search and sharing abilities in the platform. The company reached out to me and offered me complimentary access in exchange for an independent product review. Some of these companies generate a deluge of social media chatter.

Tools 83

Tools Comparison Media System 83

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. We know they are rare in comparison and that is what makes them so important to acknowledge. There’s virtually no such thing as a traditional PR company anymore.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

JUNE 2, 2016

If you know who your main competitors are, there’s much to be learned about how to maximize PR for your own company or brand. For early stage companies, it may be advisable to have a healthy mix of paid and earned media on key social platforms, due to precise targeting ability as well as lower costs in comparison to traditional outlets.

Conference 120

Conference Comparison Leadership Instagram 120

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness. Measure is the dashboard and analytics. The publish tab is for your own news and content.

Software 117

Software Tools Publicity System 117

Beyond PR

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” The company website as a whole is valuable. I go to the investor relations section of the website to access company calls and presentations. Perhaps the issue is the definition of “tangible.”

Comparison 66

Comparison Study Retail Financial 66

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. The other day, I received a guest post request that pitched 25 article ideas. So, this could be a good keyword to choose and pitch to our target as a guest blog post. The approach will not work.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

SEPTEMBER 3, 2019

To that end, I’ve enjoyed doing this, and I’ve had a lot of great calls with some really smart people behind these companies since. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 70

Analytics Report Technology Pitching 70

Cision

DECEMBER 22, 2016

What are some of the biggest PR challenges travel brands and companies face? The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations.

Tourism 120

Tourism Travel Conference Crisis 120

Beyond PR

MAY 22, 2018

By setting up competitor searches on a platform like Google Alerts, you can better understand how other companies in the same industry are mentioned. Asking these types of questions and understanding what outlets typically publish will give you more direction when you craft pitches. This will help establish comparison points.

Media 71

Media Pitching Social Media Report 71

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. Here’s a look at press release pricing for three of the largest distribution companies. Check out our services.

Financial 89

Financial Video Survey Google 89

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. That said, I found the company’s product and views to be pretty interesting and here’s what stood out for me: 1) The largest newscrawler of any monitoring service. The company claims it has the most expansive newscrawler in its class.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

JULY 2, 2019

1) Business Wire partners with investor relations tech company Q4. The company has raised a total of $66.3 The company rolled out three new chat channels to provided 24/7 support to customers. Cision paid $225 million to buy the company and put the sales multiple at 7x forward earnings (~$32m). Here we go….

Trends 60

Trends Media Report Technology 60

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! Most of the fledgling companies I MC’d on the Impact Startup stage were anything but vaporware.

Conference 36

Conference Journalism Web Comparison 36

Sword and the Script

OCTOBER 24, 2017

He tells a tale of two companies at polar opposites. One company has effective marketing metrics in place, produces good marketing ROI, but experiences stagnant overall growth. By contrast, another company that struggles to show a return on individual marketing campaigns has experienced year-over-year revenue growth of 650% percent.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

FEBRUARY 11, 2017

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . The company says it’s 150 million users conducted two billion searches per month and have published 75 billion pins. By comparison, users make an estimated two trillion searches on Google per year. See these related posts: What is Agile Marketing Again?

Tools 60

Tools Pinterest Marketing Media 60

Beyond PR

JUNE 3, 2016

This particular PR tactic is essential for keeping a company top-of-mind among a variety of audiences. Rather than going dark, a company’s CEO needs to clearly communicate how they will work through the economy and maintain shareholder value,” Bradley recommends. Can the company make the case that selling short would be bad?

Comparison 40

Comparison Financial Internal International 40

PR 20/20

AUGUST 17, 2017

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Comparison Matrix. Write the Guide to __ RFP and make sure your company has solid responses.

Marketing 49

Marketing eBook Case Study Comparison 49

Bad Pitch Blog

JANUARY 20, 2006

The following pitch was so bad, it inspired several bloggers including B.L. Note: Bad Pitch Anonymization is in all UPPERCASE BOLD type. This news comes from a study done by COMPANY ONE and COMPANY TWO called the Top 40 Online Retail Satisfaction Index. Ochman and Colin McKay. It also inspired this blog.

Pitching 40

Pitching Retail Measurement Study 40

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. It’s free, why not give it a go now? Watch the recording now.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). The company is entirely bootstrapped and has never taken a round of funding.

Pitching 87

Pitching Media System Tools 87

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. This is where content marketing can play a huge role for your company, deepening relationships with your audience across the customer journey. Start by solving a problem. Where are we falling short?

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Sword and the Script

NOVEMBER 12, 2019

If your company is mentioned in a review on one of these sites, the tool will alert you to it. For many, there’s something unnerving about third-party sites that are collecting data about your company from customers and prospects – and then trying to sell it back to you. That’s solving a very real problem for marketing leaders today.

Software 17

Software B2B Marketing Data 17

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MARCH 15, 2022

Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The company just raised $6.2 Background on Truescope. All the searches are real-time.

Tools 161

Tools Media Software Analysis 161

Buzzstream

APRIL 25, 2018

Imagine this: You’ve done your research, have the name and position of the correct decision maker/influencer to reach out to, have drafted your perfect pitch, but… Their email address is nowhere to be found. All you need is your prospect’s full name, which can be easily found via LinkedIn or companies’ About Pages.

LinkedIn 96

LinkedIn Web Tools Google 96

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.)

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.)

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.)

Resources 62

Resources Analysis Infographics Examples 62

Sword and the Script

JULY 9, 2019

The Constant Contact bounce rate seems exceedingly high but double-checked the number before scheduling this post, and that’s what the company is reporting at the time this was published. With one or two exceptions there aren’t significant differences between the tactics,” wrote the company. Publishing: Monday 3:00 p.m.

Study 98

Study Marketing Data Analysis 98

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

NewsWhip

JUNE 23, 2021

And as a company, what we’ve done at Kivvit is we’ve done a couple of things really important. I almost viewed the technology as the easier part, because there’s so many great different companies that are available to you and different tools on the market. It doesn’t work that way. That would make it too easy.

Data 78

Data Media Analytics Energy 78

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms. For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage.

Film 180

Film Small Business Pitching Comparison 180