Cision

APRIL 29, 2015

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Media Software Analytics 397

Institute for Public Relations

FEBRUARY 17, 2023

McKinsey & Company assessed the needs of Black American consumers and how companies can satisfy those needs. — In comparison, the growth rate of combined spending by … Continue reading How Brands Can Serve Black American Consumers → A survey of 25,000 Americans was conducted in the spring of 2021.

Consumer 69

Consumer Comparison Branding Brand 69

Agility PR Solutions

FEBRUARY 24, 2020

Request for Proposals (RFPs) are a long-standing tradition among companies and organizations seeking creative professional services. RFPs supposedly achieve four goals: An apples-to-apples comparison of competing firms. Cut chances of a “bait-and-switch” on staffing […].

Creativity 141

Creativity Comparison Company Analysis 141

Onclusive

JUNE 8, 2022

Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. Negative news content in comparison. Conceivably, people are more interested in learning about companies with negative press than in those with positive press. Brand sentiment and consumer behavior. on negative information.

Consumer 195

Consumer Branding Brand Media 195

Onclusive

DECEMBER 10, 2020

While companies can spend time understanding things like Total Cost of Ownership or metrics that they’ve created specific to their sector, the number that provides the most insight is ROI (Return on Investment). There are several metrics that can be used to measure the cost-benefit analysis of any technology platform.

Media 195

Media Software Analytics Measurement 195

Burrelles Fresh Ideas

DECEMBER 5, 2023

Consistent communication is a powerful tool to fortify your company’s culture and uphold its values, fostering transparency throughout the workplace. Part of the problem is that companies still see internal communications as an expenditure rather than recognizing its potential as a revenue driver.

Internal 97

Internal International Communications Employee 97

5W PR

NOVEMBER 22, 2023

A/B testing in marketing A/B testing, also referred to as split testing, involves the comparison of two versions of a marketing asset to determine which one achieves better results. A/B testing in marketing offers several benefits for companies. Only the variable the company is testing should differ between the two versions.

Marketing 78

Marketing Comparison Data Groups 78

Onclusive

JUNE 8, 2022

Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. Negative news content in comparison with positive news content tends to increase both arousal and attentiveness.” less traffic than negative sentiment articles.

Consumer 195

Consumer Brand Branding Media 195

Axia PR

SEPTEMBER 22, 2022

Look at the news — story after story includes some sort of physical or emotional conflict, from sports rivalries to company comparisons to celebrity face-offs. Earn more news media coverage by pitching stories with conflict. Everyone loves drama. Yes, even you.

Comparison 62

Comparison Sports Pitching Consumer 62

Agility PR Solutions

OCTOBER 24, 2019

When it comes to Halloween spending, 48 percent of millennials say they’ve made Halloween-related purchases to use in social media posts, according to a new survey from credit card comparison firm CompareCards.com. The post Halloween PR: Millennials admit to buying stuff just for social posts appeared first on Agility PR Solutions.

Comparison 106

Comparison Survey Consumer Social Media 106

NewsWhip

JULY 12, 2022

Rogers is Canada’s biggest telecommunications company and has 11 million subscribers. Companies only have so much banked goodwill. This current outage came on the heels of another in April of this year, which coincided with the company raising prices for most of its services. Companies can’t go mute.

Communications 158

Communications Telecommunications Banking Crisis 158

PR in High Definition

FEBRUARY 27, 2023

A very familiar metric is share of voice, which measures a company’s presence in comparison to a set of competitors. Another often used metric is ‘share of conversation’, which measures a company’s presence in conversations around a certain topic. Do they trust the company? Are they an advocate?

Reputation 62

Reputation Comparison Measurement Engineering 62

5W PR

DECEMBER 8, 2022

When it comes to public relations efforts and campaigns, companies have to keep track of a lot of different metrics to better understand the performance of their efforts. Through great public relations campaigns, companies can promote themselves and their solutions effectively. Brand impact. Media reach.

Measurement 88

Measurement Comparison Reputation Industry 88

5W PR

APRIL 10, 2023

Assessing Current Brand Values Brands must analyze their current brand values in comparison to the values important to consumers today. Investing in Sustainable Practices Companies must focus on sustainable practices that reflect their values and goals. Any gaps or inconsistencies should be identified.

Consumer 88

Consumer Branding Brand Ethics 88

Onclusive

APRIL 5, 2018

Thankfully, there are companies who are devoted to sharing the user experience of software services such as G2 Crowd, the Yelp of business solutions. With more than 380,000 user reviews, communications and marketing professionals can check out a product before contacting the software company. How much does it cost?

Software 199

Software Analytics Customer Service Comparison 199

The Proactive Report

NOVEMBER 21, 2022

You start by listening and gathering information about your brand/s, your company, and your competitors. As a result of seeing this vigorous conversation, the company investigated this age group as a possible new market for their products. Once you have the data. use that old PR skill called content analysis.

Social Media 162

Social Media Media Analysis Data 162

The Proactive Report

JANUARY 4, 2023

When your company provides Google’s definitive answer to a question, that makes a powerful statement. Comparisons. That’s why occupying position zero can boost visits, click-throughs, and conversions. As well as growing traffic to your website and most importantly – sales, position zero establishes brand expertise. Definitions.

Engineering 147

Engineering SEO Google Comparison 147

Bianchi Biz Blog

AUGUST 18, 2022

But early indications look to be positive, especially for automotive and mobility companies, as travel begins to return to more normal levels. The audited data from the CES 2022 show is one source of information that can provide some useful data points to the automotive and mobility technology companies looking to engage in CES 2023.

Automotive 65

Automotive Mobile Data Comparison 65

PRSay

JULY 13, 2022

After two-plus years of the pandemic, many companies and organizations are looking to return their workforces to the office. Virtual office culture, by comparison, can seem codified and forced. Many elements of company culture, such as traditions for celebrating good work, can’t be done remotely.

Employee 152

Employee Handbook Comparison Meeting 152

Prohibition

MARCH 2, 2023

In this practical session, we will help B2C and B2B marketers understand what works when it comes to social video, covering; Social video landscape at-a-glance; benefits and use cases Platform-by-platform social video comparison High production versus low production – which wins? WE PROVIDE PAID TRAINING IN THIS SPACE IF YOU ARE INTERESTED.

Comparison 62

Comparison B2C Video Case Study 62

PRSay

NOVEMBER 8, 2022

26, two days before he became Twitter’s new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company’s headquarters carrying a porcelain sink and wearing a grin. The prop suggested Musk would remake the company, throwing everything at it, including the kitchen sink.

Comparison 151

Comparison Twitter Newspapers Communications 151

NewsWhip

OCTOBER 13, 2022

Top brands like Canadian Tire, Nike, Imperial Oil, Sobey’s national grocery chain, TELUS telecommunications company, Skip the Dishes food delivery app, Chevrolet Canada, Pepsi, Scotia Bank, and most significantly, the iconic Canadian coffee brand started by a hockey player, Tim Hortons, did not hesitate to drop the organization.

Brand 148

Brand Branding Sports Crisis 148

Onclusive

JULY 18, 2017

Topic segmentation allows you to figure out if articles that mention a specific topic—in tandem with mentions of your brand or company—perform better than when your brand is mentioned in articles focused on different topics. It’s important to know how your own blog content fares in comparison to earned or newswire content.

Comparison 294

Comparison Advertising Advertising Analytics 294

Sword and the Script

JANUARY 7, 2020

As I noted then, the company indicated the new release focused on improving the workflow, search and sharing abilities in the platform. The company reached out to me and offered me complimentary access in exchange for an independent product review. Some of these companies generate a deluge of social media chatter.

Tools 82

Tools Comparison Media System 82

PRSay

OCTOBER 22, 2021

By comparison, the overall U.S. The company has set aggressive diverse-hiring targets for 2022 and beyond, knowing those goals might not be met. Company leaders are evaluated on the progress they make toward the firm’s diversity goals, he said. percent white, 8.3 percent African American, 5.7 percent Hispanic and 2.6

Communications 125

Communications Comparison Employee Energy 125

Sword and the Script

MARCH 16, 2021

About 65% of respondents come from B2B companies, including both product and services organizations. That view is quite uniform across companies of all shapes and sizes. It’s a little lower among B2B product companies at 10% – and a little higher among B2B services companies at 16%. click image for higher resolution).

Survey 150

Survey Marketing B2B Comparison 150

Cision

JUNE 9, 2017

Just a few months ago, Jennifer McDermott joined finder.com , a personal finance comparison website, as the Communications Manager. Working at a small agency, I was able to be more hands-on across the business than I would’ve been at a larger company.

Travel 166

Travel Comparison Analytics Financial 166

ImPRessions - Crenshaw Communications

MAY 24, 2018

Creativity helps express company values in a distinct brand voice. Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking. One way is to offer the company’s more human face to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

JUNE 29, 2015

Social media has become so powerful in the media space that some companies like Buzzfeed almost entirely rely on social media as opposed to companies like SEO for the distribution of their articles. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Mindful Marketing

MARCH 11, 2022

Of course, they pale in comparison to adult anxieties, like deciding who to marry or how to make the next mortgage payment. Those percentages may seem small, but for companies with sales of $23.3 Yet, some companies still aren’t taking a stand against Russia’s aggression. For kids, those are real concerns.

Comparison 89

Comparison Corporate Company Employee 89

5W PR

JANUARY 25, 2022

This could be because companies in the B2C industry have shown that their consumers matter to them, or because those companies need to stand out from the competitors and become memorable. That’s why companies in the B2B industry should be investing in establishing a unique brand image. Competitor Brand Images. Social Media.

Branding 60

Branding Brand B2C B2B 60

PR 20/20

JANUARY 19, 2023

Use your website to filter out those customers and identify your ideal ones by creating comparison content for your products or services. If a customer requires a floor welder, your company may not be the best fit. Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81

5W PR

JANUARY 13, 2020

The first place to start is an honest assessment of how well the entire company is in tune with marketing’s digital marketing strategy. What kind of ROI is digital marketing bringing to the company compared to companies of similar size and product line? In many companies, staff wear several hats. ANNUAL CHECK UP.

Marketing 78

Marketing Comparison Video Survey 78

Bianchi Biz Blog

MARCH 2, 2023

That kind of cost-savings can drive a company into bankruptcy. Smart companies are starting to do the same when procuring marketing services like PR. It’s a fast and easy way to make a comparison. All work stops, more time is wasted, while your company conducts an expensive and time-consuming process to try to replace them.

Agency 108

Agency Automotive Engineering Education 108

Sword and the Script

SEPTEMBER 1, 2020

The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” SocialChorus last raised $12.5 year-over-year.

Internal 147

Internal International Tools Software 147

Cision

MARCH 14, 2017

Many companies work to sell products by simply stating features, but narratives through creative messaging can dramatically influence purchasing behavior. In comparison, its closest competitor was Marks & Spencer, whose Mrs. Claus spot only garnered a little more than 43,000 mentions during the same period of time.)

Creativity 208

Creativity Comparison Construction Advertising 208