ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

” Earned media doesn’t work as consistently as email marketing or paid media. The blurring of lines between earned media, paid, shared, and owned media has greatly amplified PR’s reach. But even at this point, it’s hard to beat the credibility that earned media articles and features provide.

Storytelling 233

Storytelling Education Software LinkedIn 233

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. How to Build & Evangelize Your Community With Word-of-Mouth Marketing.

Marketing 120

Marketing Customer Service Employee Mobile 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about. White papers – a great way to demonstrate thought capital in long form to a particular audience. This is where the savvy PR team comes in. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. These three sites are geared toward women and have huge social media presences. Transparent and honest use of social media. Learn how with Cision’s free white paper! Use of high-quality images.

Media 120

Media Social Media Community Measurement 120

Cision

OCTOBER 1, 2015

Media and influencer lists are no different. It’s a little trickier than it was in high school; these people have their readers and communities to think of. Those three questions can help identify potential influencers, as well as media outlets. With the media, some help is available. Whose content do they share?

Media 120

Media Pitching System Google 120

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. What is social media plagiarism? The Ethics of Social Media Content appeared first on Contently. How to take action if your content is stolen.

Social Media 126

Social Media Ethics Trends Viral 126

Beyond PR

JUNE 29, 2016

and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers. And to connect with these communities, you need trust.

Media 75

Media B2C B2B Nonprofit 75

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. The first time that happened to me was 10 years ago – so this isn’t new – and it caused me to re-think media outreach.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. 4) To survive the future, we must go back to what has worked in the past: caring and community. Get Pat Flynn’s past, present and future principles of building strong communities here. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

APRIL 4, 2015

Here are four networking tips for building relationships within your community. Join your local chapter to attend conferences and luncheons, meet other PR pros in your area, and hear from media experts. Get Cision’s free white paper, “ How to Build and Evangelize Your Community.”. Groups and associations.

Local 120

Local Community Meeting Web 120

Sword and the Script

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

B2B 124

B2B Study Survey Software 124

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?! Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Cision

APRIL 2, 2015

Creating social media campaigns often generate scores of ideas. This rejection rule focuses on public audiences: Will the community like this idea and act upon it ? Social media forced corporate communications to evolve because it embraced authentic conversations that people cared about. This is a messaging filter.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Agility was a media database owned by PR Newswire. Case in point? In 2010, Vocus acquired the Help a Reporter.

SEO 139

SEO Content Marketing Marketing Software 139

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Once this channel of communications is open, work on it over time and stay in touch. 3) Reports, ebooks and white papers. 4) Personal social media engagement.

B2B 78

B2B Media eBook Interviews 78

ImPRessions - Crenshaw Communications

APRIL 27, 2017

By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Consider relevant content marketing metrics like leads, UVM and social media engagement. Media love data, so look for ways to generate publicity for the effort.

Brand 149

Brand Branding Healthcare B2C 149

Cision

OCTOBER 27, 2016

The gap that needs to be addressed by marketers and communicators, is effectively identifying the influencer communities where the buyer lives, identifying key topics of conversation, and connecting the dots. Multichannel promotion is a given for any communications strategy; however, many brands are missing the right channel mix.

Marketing 120

Marketing Financial Strategy Analytics 120

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Why then, does marketing need more white papers, landing pages and registrations?

Content Marketing 71

Content Marketing Social Media Marketing Media 71

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. In the features area, post a report or a white paper based on your LinkedIn community’s experience.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Get our free “Outside-The-Box Content Marketing for PR” white paper now! Consider putting money into a promoted tweet, or give your employees a set of crafted tweets that they can amplify to their communities.

Film 120

Film Content Marketing Analytics Measurement 120

Cision

NOVEMBER 3, 2015

There’s no one action that will guarantee you media coverage. Cision’s “ PR Starter Kit ” explains how you can get the media coverage and attention your brand needs to share its news with the biggest audience possible. One way to improve your reach is by gaining media coverage. Engage on social media.

Social Media 120

Social Media Pitching Writing Report 120

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Marketing attribution for earned media. Did you know?

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

AUGUST 18, 2015

There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions. These range from blog posts to videos, and from webinars to social media updates. Solves for content learning preferences.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Cision

JANUARY 19, 2016

Tip: To keep your crisis from becoming over-sensationalized and ensure consistent communication, make sure you and your team knows and understands the correct wording to describe your situation. And if a community member or media outlet refers to another term, gently remind them, as Scott often does in the webinar, of the right terminology.

Crisis 120

Crisis Tourism Local Crisis Management 120

5W PR

SEPTEMBER 13, 2019

It’s also good for lessons learned and a subsequent white paper or case study. Set timelines for your action plans and tactics and be sure that those responsible for designated actions report their progress on a regular basis. Quantify as much as you can. Neither embraces nor appreciates surprises.

Publicity 68

Publicity How To Case Study Meeting 68

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Get Cision’s free white paper now!

Pitching 120

Pitching How To Instagram YouTube 120

Cision

APRIL 21, 2015

Maybe that social media ad was a flop. Get our free “Activate Employees on Social Media” tip sheet now! Track who’s talking about your brand on social media and blogs, and be quick to respond. Get our free “Build & Evangelize Community With Word-Of-Mouth Marketing” white paper now!

Marketing 120

Marketing How To Employee Advertising 120

Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. Get our free white paper now!

Airlines 120

Airlines Storytelling Local Travel 120

Cision

APRIL 28, 2015

One received a lot of attention in the media; the other had little. The media loved it. A community uniting around a labor strike? Try the outside-the-box content marketing ideas from our free white paper! The message is the bulk of the work. Without it, nothing can be shared or promoted. What to do. What a story!

Employee 120

Employee Print Customer Service Local 120

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity. Give our services a try.

Measurement 94

Measurement Communications Survey B2B 94

Beyond PR

MARCH 3, 2016

With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media professionals. In addition to the news cycle, consider holidays and other events on an outlet’s editorial calendar when thinking about media opportunities.

Pitching 75

Pitching Media Leadership Examples 75

Beyond PR

APRIL 18, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Want even more media moves? He joins from the New York Daily News where he was an editor. Worth area.

Travel 40

Travel Media Sports Journalism 40

Cision

MARCH 30, 2015

For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media. You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.”

Google 120

Google Measurement Content Marketing Engineering 120

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. When most brands invest in social media, they make the same mistakes often.

Viral 100

Viral Guidelines Social Media Groups 100

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Lisa Larranaga Denten is the social media manager of Cision US. Business Client Relations Community Building Events Guest Posts Behind the Story cision Networking Post-Event Planning'

Film 78

Film Community YouTube Video 78