10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1. Social media influencers’ growing influence.

Media 163

Effectively Engage and Build Your Community Through Podcasting

PR Expanded

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community.

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Community Management: Quit Herding Cats

Cision

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. If those people like you and what you have to say, the community and loyalty grows. But how do you manage that community? These five tips hold the answers: Want to learn more about community management and its role in PR? Best Practices Featured community management public relations

How Visa Canada is helping its community during COVID-19

PR Daily

The media landscape is still dominated by COVID-19—and the narrative is unlikely to change as the U.S. However, organizations can still drive the conversation with efforts to help their community.

How to build community during the current global pandemic

PR Daily

This means considering the mental and physical health of their teams, their safety, the economic health and safety of their communities and the survival of the cities they live in. RELATED: Tune in June 18-19 for our Social Media & Digital Communications Virtual Conference ].

When approaching DE&I, lean on your communities

PR Daily

Facebook’s D&I lead shared some of the tactics that are working at the social media company, as well as how to think about long-term progress on this crucial issue for all industries. Technology to help address DE&I isn’t limited to social media and live video.

Why businesses should focus on community during (and after) COVID-19

PR Daily

As the globe is told to stay inside for the safety of themselves and their community, the giving and gifting economy has replaced traditional exchanges. This question belies a more fundamental reality: the need for community. What community means. Community’s value.

4 Ways to Engage Your Community

Cision

PR is nothing without community. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community. Build community around your audience. You can’t force a community, so let it happen naturally. Your audience will be more willing to join your community when it fits easily into their lives.

The #PRStudChat Community Discusses Social Media & Change On November 15th

PR Expanded

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., ET, to discuss change and social media. How is social media changing the job landscape?

A Community Manager’s Toolbox

Shift Communications

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Luckily there are some tools and assets out there than can help make a community manager breathe a little easier on a day-to-day basis. The biggest reason social media exists is engagement.

How Oscar Mayer is fostering community during COVID-19

PR Daily

The company has created a campaign to encourage “front yard cookouts,” tying in social media to bring people together amid social distancing and isolation—and to feed families in need. How are you creating community and interaction for your external audiences during the COVID-19 pandemic?

On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

PR Expanded

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. For years, PR professionals were mostly focused on earned media for the credible third-party endorsement. For example, owned media is an opportunity to customize content for niche audiences, to engage and build relationships through compelling stories, and to be more cost efficient in your content development. How has pitching media changed?

How Trinity Health’s ‘It Starts Here’ campaign is boosting vaccine awareness in underserved communities

PR Daily

Hospitals and health care institutions have a crucial role to play in this struggle to get as many shots into arms as possible, though misinformation, skepticism, mistrust and inequalities remain major barriers to overcome—especially in communities of color.

4 tips from the Ragan Community for better virtual meetings

PR Daily

On Tuesday, April 21, 2020, members of the Ragan community partook in our twitter chat discussing the best practices for working remotely and attending or hosting virtual meetings. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ].

How one podcast anchors a community-building campaign for nurses

PR Daily

It’s hardly the only attempt to create community around a storytelling initiative, but what is unique about the SHIFT campaign is how it anchors the entire effort around a podcast, “ Shift Talk.” Connected to social media.

How to use brand journalism to engage your community

PR Daily

Along the way, we stopped at schools, monuments and veterans’ homes—and when we arrived in Virginia, PenFed employees and our community were waiting to join us to lay wreaths in Arlington National Cemetery. Develop a social media ambassadors program.

Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. One thing that all of these have in common is the notion of community building. So how can you, as a communications professional, leverage the power of community building for your brand?

Connect your hospital blog with your community

PR Daily

Blogs connect your community hospital with the online health care community. Blogs are a great way to direct traffic to your community hospital’s website and social media accounts. This will establish and interlink your community hospital’s web presence. Interacting with potential staff, patients or members of the health care community can boost your hospital’s brand and reputation.

10 News Sites to Keep You Informed About Native American Communities

Cision

November is Native American Heritage Month and we have 10 news sites covering these communities that you need on your radar. Media Blog

The #PRStudChat Community Discusses Mysteries of Media Pitching on September 20th

PR Expanded

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ). What are the characteristics of a good media pitch? How much time should you invest in preparing each media pitch? Media PR 2.0

How an Ohio dentist used podcasts to engage his community

PR Daily

Engaging your community is difficult if your audience is gripped with fear and doubt—which poses a problem for dentists. The podcast team “hopes to make listeners feel more connected to the community, keep them updated on important dental-related news, and give them the knowledge and tools that they need to keep their smiles healthy.”. Bogan’s goal was to increase visibility and have a conversation with his community, so measuring raw downloads of his podcast made sense.

How to speak to the LGBTQ community

PR Daily

When you layer on the advances in equality, increased visibility in the media and a changing mindset of younger generations, it’s clear to see the segment has grown exponentially. Before, traditional PR had virtually no place in the marketing mix to reach gay and lesbian consumers (as other facets of the community - the “BTQA” - were yet to be recognized) for fear of backlash or alienating a mainstream audience. Multiculturalism is well on its way to being the new status quo.

#RAREis: Providing a voice for the rare-disease community

PR Daily

In 2017, Horizon started a social media program on Instagram called #RAREis, which is designed to elevate the voices, faces and experiences of the rare disease community. Each person has a different experience, but #RAREis provides an opportunity to share the uncensored truth of their journey while demonstrating the power of community. The answer is simple: It’s the right thing to do for our patients and the communities we serve.

Social Media Communities: The “next move” for social media professionals

Karen Freberg

We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? How do I go about in creating a community? Here are some best practices I have learned over the past few years in managing several communities. Some of these were based on my social media classes (ex. Understand managing a community does take time.

Listening, joining conversations and exploring communities

Stephen Waddington

#PowerAndInfluence, #FuturePRoof, #PRstack, #PRFest and Comms School are all examples of communities with conversation and learning at their heart. You can catch a replay of the webinar via the Comms School community on Facebook. The start point is finding a community to join. Start by following journalists and media related to your sector. Communities are democratic spaces in which everyone has an equal voice and an opportunity to share their point of view.

Simple steps everyone can take to begin engaging the black community

PR Daily

As interests surge on how best to engage the black community today and over the long-term, we offer these helpful strategies as a starting point for connecting with the culture. The brand told this story throughout tours of its facilities and via social media and marketing campaigns.

Five Activities to Grow your Twitter Community

PR Expanded

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). This article is in honor of their dedicated participation so far, and to further help my students and any other students and professionals who are new to Twitter and want to successfully grow their communities and follower base. What are your best tips for growing community?

How community relations can outpace even your best media hit

Agility PR Solutions

In the earliest days of my career, I was a media placement machine. The post How community relations can outpace even your best media hit appeared first on Agility PR Solutions. Analysis Public Relations media relationsIf the early-in-my-PR-career me were looking at the current me writing this article, he would either be laughing or looking at me incredulously. Getting a client placed was as simple a proposition as dunking cookies into milk.

Monday Roundup: Celebrating Your Community

Waxing UnLyrical

” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. While our roundup today isn’t (all) about SPD, it is about celebrating your community… which is one of the gifts of an event like SPD – that, even if just for a day, you feel part of a community. How to Build Creativity and Self-Expression with Your Community.

What Does Your Community Really Think of Your Business?

HMA Public Relations

I came across the Nextdoor app which is very similar to these sites but also acts as a social media platform connecting you to your neighbors through public posts. Fun Fact Friday Social Media nextdoor

5 Community Management Tips on Community Manager Appreciation Day #CMAD

Waxing UnLyrical

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). Marketwire and TheCommunityManager.com asked community managers about what they do, how they do it, and where they see the future of community management going… and then put all the answers together in an eBook.

3 Reasons to Build a Niche Community

Cision

Many PR pros who aim to get coverage in high-visibility media outlets and at a national level often overlook great opportunities available in their own communities. We’ve got three reasons why you should build up your niche community: 1. Local members of the media are on the lookout for attention-grabbing area news. Get our free tip sheet “10 Do’s & Don’ts of Media Pitching” now!

Share the work that engaged your community—online or IRL

PR Daily

Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. The post Share the work that engaged your community—online or IRL appeared first on PR Daily. Content Marketing Crisis Communications Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media digital marketing awards marketing awards social media awardsDon’t miss the final deadline on March 1.

The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

PR Expanded

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. Together, we’ll be diving into Twitter and whether social media is altering or impacting the messages we receive. Event Media PR 2.0

The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

PR Expanded

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape.

Lockdown letter: Communities respond to an inequitable crisis

Stephen Waddington

Communities responses such as The Bay Foodbank are stepping to provide support. I've created a community of practice to kick about ideas with people in my industry. The community is inspired by Tortoise Media's model of inviting members and subject matter experts into its newsroom.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Let me tell you, friends, that with the power of social media and technology, this can be a reality. Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. I teach public relations, communication and social media classes. How is your video content serving your community?

How to build communities of social media influence

Shift Communications

It’s why social media influence scores and top 100 social media lists seem to matter a great deal. This is the essential idea behind communities of influence. We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. How do we think about communities of influence? The blue cluster above are general media and influencers.

The #PRStudChat Community Discusses Digital Media and AI on October 25th

PR Expanded

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. Here are several of the topics/questions Martin and the #PRStudChat community will answer on the 25th.

Monday Roundup: Building Your Business Community

Waxing UnLyrical

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. So You Think You Want to be a Community Manager? Why: An inside view on what community management actually entails. Community Consultation – Offline & Online. Happy Monday!