Cision

JUNE 16, 2015

Relay your message to your audience quickly and efficiently using social media tools. According to a study by Continuity Insight: 62 percent of those surveyed plan to use social media to gather information during a crisis. Monitor social media to keep an eye on public sentiment and get ahead of a crisis before it starts.

Crisis Communications 120

Crisis Communications Communications Crisis Mobile 120

Sword and the Script

FEBRUARY 27, 2024

Businesses want earned media because it brings third-party credibility, but earning it is just half of the value; you need a playbook for sharing a placement too Merely subscribing to a gym membership isn’t enough to get in shape – you have to work out. Something similar is true with earned media.

Media 159

Media YouTube Pitching Survey 159

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? And not every business is a household name. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

Cision

SEPTEMBER 17, 2015

If you can craft a well-written and interesting story that places your brand in a positive light and attract the right media coverage from it, the results will be well worth your time. Pitching to media professionals and influencers is a delicate process. Start by making sure your story is newsworthy.

Pitching 120

Pitching Study Measurement Journalism 120

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Often they will tweet looking for sources for a story and social media is the best way to track any changes in publication or beat. .

Conference 319

Conference Privacy Leadership Data 319

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

Social Media 162

Social Media Media Analysis Data 162

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Traditionally, there are three types of media: paid, earned and owned. While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct.

Media 103

Media Print Advertising Advertising 103

Mark My Words

FEBRUARY 16, 2024

And as Borkowski’s recent white paper set out, the generational divide is only set to widen. In June 2023, TikTok was banned from all government phones, hence why the Home Office is getting influencers to post instead, in some bizarre workaround.

Government 60

Government Social Media Viral Video 60

HMA Public Relations

JANUARY 13, 2021

Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence. And although most are eager to participate in these recommendations, social media typically causes even the most media-savvy client to pause.

Social Media 56

Social Media Media Leadership Course 56

Stern + Associates

JANUARY 3, 2024

But over time, as more consulting firms have realized the value of thought leadership and began publishing their own reports, white papers, etc., Every new research report, white paper or point-of-view must come with a messaging plan that cuts against the grain and grabs attention.

Leadership 62

Leadership Conference Data Report 62

Mark My Words

MARCH 7, 2024

Rather than a sales pitch we use our channels – here, in the media, on our Media Trends newsletter, through our White Papers and at our events at the Ivy Club- to analyse, in a distinctive and accessible voice, the intersection of our industry and practices with top news stories, memes, cultural trends and debate.

System 60

System Trends Pitching Industry 60

Presspage

FEBRUARY 8, 2021

A white paper on The Crisis Newsroom is also available upon request. The white paper offers key insights such as: Key checklists per phase, and Great case studies with very hands-on examples Receive your own copy via e-mail after filling out the form below.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

5W PR

MARCH 26, 2024

Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience. Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary. Media relations Stay ahead of the game by connecting with the media.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. It’s also a great source for breaking news with expert commentary. . SC Magazine.

Enterprise 296

Enterprise Trends Journalism Resources 296

5W PR

MARCH 26, 2024

For fintech, this means getting to grips with the media landscape and forming connections with the right people. The media scene It’s not a one-size-fits-all game anymore when it comes to financial news. Press releases These are a great chance to announce major milestones to the media.

Strategy 78

Strategy Privacy Financial Guidelines 78

Agility PR Solutions

SEPTEMBER 23, 2018

Nothing fills me with existential dread like sitting down to write a media pitch. Bury me under the gigabyte of bone-dry peer-reviewed research I need to complete an immensely complex white paper. The post The anatomy of successful media pitch appeared first on Agility PR Solutions.

Pitching 72

Pitching Media Writing Analysis 72

Cision

NOVEMBER 13, 2015

But with a closer connection to their audience, expertise on a niche topic and greater engagement , social media influencers could be the better fit. Cision’s new “ How to Use Influencers to Expand Reach & Impact ” white paper examines the impact influencers can have on your brand and how you can harness their power.

Social Media 120

Social Media Brand Branding YouTube 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

You can download the subsequent white paper and see the complete list of evaluation criteria here. The full report white paper is 40 pages long and laden with findings, charts, graphs, and recommendations you can review. Too often media and TV do not portray us accurately.”

Ethics 110

Ethics Industry Publicity Analysis 110

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Awards wins can be another credible weapon to keep a company’s product or solution in the highest consideration set.

B2B 295

B2B Industry Company Case Study 295

Cision

JUNE 25, 2015

Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? There is a dearth of information available to consumers, making them uncertain, frustrated and driving them to social media to find answers and support.”.

Financial 120

Financial Brand Branding Mobile 120

Presspage

JANUARY 23, 2024

Our new campaign is based on a white paper that gives PR and communications professionals a guide to building a digital PR ecosystem. That’s why we firmly believe in leveraging technology to save time that you can then devote to building personal relationships and working more proactively without wasting time on piecemeal solutions.

Software 78

Software Internal International Digital PR 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 51% are neutral about trust in trust media.

Government 136

Government Survey Ethics Media 136

ImPRessions - Crenshaw Communications

JULY 14, 2021

The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Tier-one tech industry awards linked to media outlets like Digiday, the Drum, AdExchanger, and AdAge are outstanding channels to prove a young company’s worth.

B2B 334

B2B Company Case Study Conference 334

Communications Conversations

NOVEMBER 22, 2022

No, long-term success in our industry, whether it’s comms, marketing or social media, starts with writing. White papers. The post Why good writing is the best foundation of a successful social media career first appeared on Arik Hanson. Not the ability to connect with younger audiences via emojis. Blog posts.

Writing 88

Writing Social Media Newspapers Media 88

Agility PR Solutions

DECEMBER 17, 2019

Bylines, white papers, media materials—these messages must be crisp, clear, and concise. As PR professionals, we craft copy for clients daily. While everyone approaches writing with individualized flair, we all have the same goal: ensure your clients’ varied personalities shine through your storytelling while keeping copy tight.

Writing 88

Writing Storytelling Media Analysis 88

Axia PR

AUGUST 20, 2018

Owned media describes channels you control. It’s the content you create for your website and blog as well as e-books, white papers, presentations, etc. You fully control the content and its distribution. (If If you can add, edit, or delete the content, you probably own it.).

Media 48

Media Blogging 48

Cision

JUNE 20, 2015

When you listen to conversations about your brand on social media, take note of the frequency of negative comments and the topics associated with such sentiments. Prepare yourself for a social media crisis. Click here for our free white paper that will help you plan and manage crisis communication in today’s social world! .

Social Media 120

Social Media Crisis Crisis Communications Media 120

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. Users can track and share media mentions on the go. Sword and the Script Media can help with B2B marketing, PR and social media.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

MAY 22, 2018

Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Pitching trade press can be easier than nailing a story in a large media outlet.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

JANUARY 28, 2016

Every brand knows the importance of social media. In fact, only 15 percent of marketers know how to prove the impact of their social media efforts quantitatively. The white paper provides a six-step guide for communicators to revamp their social strategies and shows why social listening and measurement need to be a part of it.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Does it have the same impact as earned media? . But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

PR News

JUNE 5, 2018

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities.

Writing 127

Writing Content Marketing Pitching Blogging 127

Cision

DECEMBER 1, 2015

That means I’ll be tackling the ever-growing pile of papers I’ve been ignoring in my desk inbox, watering that sad, forgotten plant and even cleaning up some of my processes within my business. How’s your social media strategy looking? Learn how with our white paper! Look at Your Stream and Be Brutally Honest.

Social Media 120

Social Media Strategy Media Customer Service 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about. White papers – a great way to demonstrate thought capital in long form to a particular audience. This is where the savvy PR team comes in. Never rest on past accomplishments.

Leadership 149

Leadership Trade Shows Healthcare Education 149