Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. I also act as the editorial producer for SAE.org.

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Automotive Groups Meeting Technology 75

Bianchi Biz Blog

APRIL 25, 2024

Featuring hundreds of panels over the 2 days, you will be exposed to the critical cross sector conversations between CPOS, Utilities, OEMS, Government, Cities, Transport Operators needed to move this industry forward 4. MOVE America presents a unique opportunity to reach the entire mobility industry in one place.

Mobile 89

Mobile Transportation Automotive Policies 89

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Start by familiarizing yourself with today’s PR technologies so you’re in the know, even if you don’t consider yourself an expert user yet. Be a part of their community.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. CoPilot will “help write” and “a shortcut” but not a replacement. Apple and Microsoft Windows.

Software 140

Software Pitching Analysis Community 140

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. These connections are vital in an industry where patients entrust their well-being to healthcare providers.

Healthcare 76

Healthcare Storytelling Marketing Social Media 76

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

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Marketing Content Marketing Data Social Media 196

PR 20/20

NOVEMBER 7, 2016

Editor's Note: This post was originally published on the Marketing Artificial Intelligence Institute , a new community for modern marketers created and powered by PR 20/20. More specifically, can we use machines to write blog posts? Like most organizations, we were struggling to create content at scale, while maintaining quality.

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Industry Marketing Technology Software 74

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Most industry professionals recognize that PR and SEO work together. Case in point? In 2010, Vocus acquired the Help a Reporter.

SEO 139

SEO Content Marketing Marketing Software 139

Stern + Associates

FEBRUARY 1, 2024

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Leveraging AI and Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D. Desmond Upton Patton, Ph.

Leadership 109

Leadership Ethics Education Technology 109

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

PRSay

JUNE 21, 2022

Several industry observers have noticed. Not only does our muscle memory from PR start with many of us coming out, but we see similarities between queer people who are disrupting the status quo and technology companies disrupting legacy paradigms of doing business the old-fashioned way. 9, a day ahead of a similar plan by Salesforce.”

Crisis Communications 175

Crisis Communications Course Crisis Communications 175

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. The PR industry congratulates itself for banishing AVE from awards. UK industrial growth - Build Back Better is the Government’s strategic plan to support economic growth through investment in infrastructure, skills, and innovation.

Publicity 128

Publicity Government Guidelines Facebook 128

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation.

Report 119

Report Publicity Training Policies 119

PR for Anyone

FEBRUARY 21, 2024

Communities such as religious groups, exercise classes, or book clubs, help give individuals a sense of belonging. Another useful tool in combating loneliness can be technology. In the next 10 years, Dr. Saltz envisions herself continuing her work, including television appearances, podcasting, and writing.

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Exercises Social Media Television Comparison 130

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write.

Study 172

Study Communications Survey Pitching 172

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. Agencies are usually structured as teams specializing in specific industries, outlets or channels.

Agency 89

Agency Energy Crisis Management Industry 89

PR 20/20

SEPTEMBER 8, 2021

Everything we’ve done to drive innovation over the last 15-plus years was designed to move the industry forward, create career opportunities for our team, and enhance the value we deliver to clients. We will be making new investments over the coming months in talent and technology to advance the agency. Invest in your future!

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Financial Conference Agency Resources 98

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

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B2B Community Facebook How To 92

Deirdre Breakenridge

FEBRUARY 27, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. I know what you are going to say: The PR industry is moving slowly. It’s hard to keep up with technology, not to mention being ahead of trends. Don’t forget to write down your weekly and monthly results and progress.

Customer Service 150

Customer Service Meeting Community Conference 150

Deirdre Breakenridge

FEBRUARY 6, 2017

You may have heard about these public relations trailblazers in school or from working in the industry. On Thursday, February 9, the public relations community will come together to celebrate history’s most prominent black public relations pioneers. As a result, they can feel excluded from the rest of the PR community.

Publicity 150

Publicity Education Community Writing 150

PRSay

APRIL 22, 2021

It is not just individuals looking to profit from dishonest communication practices. Shifting dynamics in the investment community have opened new opportunities to make money off the spread of misinformation. Improve numerical, statistical and data literacy.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

NOVEMBER 8, 2022

For example, in finance, the Dow Jones Industrial Average is an indicator of how well the stock market is performing over a given period of time. Two different companies in the PR technology space have launched indexes of their own. He was a pioneer and visionary in our industry and a man of great generosity. Content picks.

Corporate 78

Corporate Reputation Case Study Employee 78

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s mostly due to the prevalence of high-growth technology players , who move fast and are extraordinarily collaborative as clients. Even major B2B categories are likely to be narrower than large consumer product or services industries, so they lend themselves to “long-tail” search terms. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

Sword and the Script

MARCH 14, 2023

The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. Taylor is based on a combination of technology from a company called Open AI, which made ChatGPT, and PRophet’s code. You can also have it re-write it several times over if you wish. So how does it work?

Software 85

Software Media Relations Pitching Media 85

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The idea of doing less with more is not uncommon to communicators. Let’s hit it. Let’s Talk Money. The Latest & Greatest.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. I skipped this monthly column in February because there wasn’t anything to write about.

Software 132

Software B2B Pitching Data 132

Stephen Waddington

MAY 2, 2020

There’s the technology issue. I won’t be learning Mandarin or writing a book during lockdown. Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. It’s a wonderful community act of craft. It plays tricks with the mind.

Transportation 84

Transportation Government Community Facebook 84

Stern + Associates

JANUARY 24, 2023

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Leveraging Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D. Desmond Upton Patton, Ph.

Leadership 90

Leadership Ethics Education Technology 90

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!].

LinkedIn 52

LinkedIn How To B2B Social Media 52

Bianchi Biz Blog

JUNE 21, 2022

I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. Whether it’s writing about establishing a tire maintenance program or explaining how hydrogen fuel cells work, I get great satisfaction from hearing a reader say, ‘thanks, I learned something from that story.’.

Meeting 87

Meeting Media Chemicals Radio 87

PR Fuel

AUGUST 27, 2020

You may seek media coverage of your event, especially if your company is unveiling new technology that is especially relevant to the times. If the award or honor is industry-specific and not something the general public will be aware of or understand, target your release to media organizations that cover your business.

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Nonprofit Local Writing Examples 88

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. less-than half (48%) participate in online communities with their audience. As a result, B2B marketing writers turn to analytics and social media to inform their writing.

Survey 117

Survey B2B Marketing Interviews 117

Stephen Waddington

OCTOBER 16, 2018

It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. Stodd is one of the world’s leading thinkers on the impact of social technologies on organisations. It reflects what the community considers to be important. Platinum is the precious metal that recognises a 70th anniversary.

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Handbook Community Print Writing 114

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions.

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. I think it suggests a general lack of R&D among the traditional technology providers in PR. For the most part, they still are silent.

Software 122

Software Technology Advertising Advertising 122