Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. Get permission first. Simplify, then simplify more.

Case Study 140

Case Study Study Video Writing 140

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. But even better, many journalists post a URL to their personal websites on their LinkedIn profiles – which either promote their freelance writing or a book they’ve published. Twitter A journalist’s. For example, here’s senior.

How To 121

How To YouTube Pitching LinkedIn 121

Critical Mention

AUGUST 27, 2019

Speaking of promoting, it’s important for PR pros to learn how to transform media relationships into a symbiotic partnerships. For example, professional sports teams often have community partners and programs. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Media 60

Media Sports Radio Newspapers 60

Cision

MARCH 29, 2016

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. If so, how?

Local 120

Local Retail Newspapers Sports 120

Deirdre Breakenridge

SEPTEMBER 6, 2016

It’s a constant prep, and the level of engagement, currency in topics and trends, and expectations students and the community have of you is huge. These can be applied and integrated not just in social media classes, but introduction courses, writing, management, and even campaign courses. Rubrics and feedback forms.

Social Media 150

Social Media Exercises Media Resources 150

Sword and the Script

NOVEMBER 14, 2023

I’m going to address how to fix those top three challenges here. How do you fix this? Everybody on the marketing team writes. If you can’t write, you do audio or video or graphics – or you carve out a little bit of your budget to contribute to the content budget. Think about any sports team you’ve ever played on.

Content Marketing 185

Content Marketing B2B Marketing How To 185

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. Rapid Fire Round.

Corporate 0

Corporate Airlines Financial Journalism 0

Waxing UnLyrical

JUNE 4, 2014

I used to write here all the time. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Long ago, before the rise of e-commerce, the question of how to reach users was more difficult because of the barriers to access.

Mobile 101

Mobile Community System Social Media 101

Waxing UnLyrical

JANUARY 11, 2016

How to Build a Social Media Ambassador Program. Why: By now you know that community is at the core of my Social PR philosophy. Improve an Entire Community through Fundraising. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Here we go.

Community 40

Community Case Study Film Sports 40

Cision

JUNE 29, 2015

HR consultant Subramani Balakrishnan shared a technique that recruiters regularly use to encourage people to talk about themselves : Begin discussing routine things (weather, sports, recent events). Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions.

Study 120

Study Writing Facebook Groups 120

Cision

APRIL 13, 2016

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? What drew you to the field of public relations and communication? Rapid Fire Round.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Polaris

MARCH 6, 2015

Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning. Citing stories from politics, business, sports and entertainment, Snow builds a compelling case for his thesis. I liked Smartcuts.

Airlines 100

Airlines Viral Sports Ethics 100

Communications Conversations

MAY 3, 2016

He thrives on new challenges and knows how to turn connections into relationships. He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

MAY 24, 2018

“The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” You have to be “engaging, useful and relatable,” he says. Do the Right Thing. Connect with her on LinkedIn.

Creativity 96

Creativity Storytelling LinkedIn System 96

Beyond PR

APRIL 18, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Worth area. Travel + Leisure : Joseph Messer has rejoined @TravelLeisure as the publisher.

Travel 40

Travel Media Sports Journalism 40

Sword and the Script

JUNE 3, 2020

6) Briefs from PR tech Here are a few more announcements from the PR tech community recently: “Annual spending on media intelligence solutions for public relations professionals increased 7.2% Here’s what you need to know: what I cover , who I’m covering and here’s how to reach me. in 2019, reaching a record $4.5

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Communications Conversations

MARCH 14, 2019

You’ll also gain exposure to how different clients think about PR. Some thrive in the frenetic pace of agencies and learn how to effectively multi-task – plus, the variety is appealing for many people. We had dozens and dozens of other spokespeople through the years outside of sports as well.

Sports 74

Sports Corporate Financial Industry 74

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently. Are you ready? Is your company ready?

Agency 84

Agency Enterprise Technology Analytics 84

Bianchi Biz Blog

APRIL 5, 2021

I represent Crain Communications and Automotive News as chairman of the annual Automotive Golf Classic, which has raised millions of dollars over the years for the Boys and Girls Clubs of Southeastern Michigan. This event serves as an excellent way for automakers, suppliers, dealers and others to give back to the community.

Automotive 65

Automotive Web Meeting Media 65

Maxim Behar

DECEMBER 16, 2021

Not only elections, sporting events, European football, what not, lifestyle. What we saw as the most searched keywords for those 11 and a few months were politics, sports, and lifestyle. No, it is absurd to write Boyko Borisov and search. but also, in "How to vote by machine?". Maxim Behar: And some food.

Google 52

Google Engineering Sports Comparison 52

Karen Freberg

FEBRUARY 4, 2018

I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It! Whether you are in sports or business or even in another industry such as academia (which is where I am), you see these aspects being emphasized everywhere. Thank you Gary for pointing this out!

Social Media 45

Social Media Media Education Industry 45

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. We were going to the media, and the media was writing so we could reach the targets. Before we were consultants, we were sitting quietly, looking at the ceiling, and the clients used to come and say ‘Please advise me how to make this article’ or ‘How do I solve this crisis’.

Newspapers 52

Newspapers Social Media Ethics Travel 52

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 2: Discover What Space Works For You You have no idea how much time you are wasting (in terms of productivity) chained to your desk.

Digital PR 60

Digital PR SEO Small Business Blogging 60

PR 20/20

JULY 24, 2019

write press releases, generate analytics reports). But, AI can make data extraction faster, cheaper and better —you just have to know what types of data you’re working with and how to apply an AI solution. Adjust ad spend in real time (e.g. Complete repetitive marketing tasks (e.g. Analyze content for completeness and effectiveness.

Marketing 59

Marketing Data Technology Analytics 59

Cision

JUNE 1, 2017

When I started out two decades ago, there were very few females in the sports business. It’s pretty gregarious—and we’re certainly faced with challenges, such as alternative facts—but we work every day to help communicators learn how to report real business results to their executives or clients.

Sports 245

Sports Agency Industry Creativity 245

ZudePR

MAY 31, 2015

“I don’t really draw the (full disclosure) line as it is a bit like sport. “Even if I tell people how to do stuff it doesn’t equate to my experience and expertise. “Creating content started paying off quickly, because I knew how to use that content when talking to prospects who were already in the sales funnel.

Communications 81

Communications How To Blogging Content Marketing 81

Communications Conversations

SEPTEMBER 25, 2020

We talked about her Marketers Community. And, we lamented how some just don’t understand how it works. Here’s what I think that looks like in action: First step–become friends, Second step–figure out how to work together/help each other. Again, work, school, kids, sports. Write them down.

Meeting 137

Meeting LinkedIn Facebook Exercises 137

Beyond PR

JUNE 1, 2017

When I started out two decades ago, there were very few females in the sports business. It’s pretty gregarious—and we’re certainly faced with challenges, such as alternative facts—but we work every day to help communicators learn how to report real business results to their executives or clients.

Sports 81

Sports Agency Industry Creativity 81

Stephen Waddington

FEBRUARY 24, 2019

How to make a podcast Have you listened to the February edition of the #FuturePRoof podcast by Sarah and I yet? We’re frequently asked how to make a podcast. During the session we explored how to choose a dissertation topic, explored 20 areas of modern practice, and discussed how to land expert interviews.

Skype 61

Skype Facebook Sports Interviews 61

Critical Mention

OCTOBER 24, 2019

Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You. Our take on PR Couture: While PR Couture’s content is mostly tailored for fashion and lifestyle communication pros, we encourage all to take a look at their blog.

Blogging 68

Blogging Education Resources Creativity 68

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Expert communicators (like you) who I know have prodigious outputs. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O).

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

MAY 31, 2018

The Hype Machine blog network and Spotify are important media for reaching an audience, and building a community. A desire to focus on a single organisation led her to Newcastle Building Society, where managed a huge communications remit including corporate social responsibility (CSR), and internal and external communications.

Local 60

Local Agency Corporate Internal 60

MaccaPR

FEBRUARY 10, 2015

First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. Is Taylor really composing every tweet, writing every post and personally popping each image online? Lesson #6 - Transform Your Customers into A Community. Source: E! ).

Social Media 48

Social Media Marketing Media YouTube 48

Waxing UnLyrical

OCTOBER 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Color Clash: Pink or Purple? October 25th, 2010 Tweet A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Ever-curious, I asked why. Wanna Subscribe?

Twitter 99

Twitter Measurement Facebook Blogging 99

Waxing UnLyrical

SEPTEMBER 14, 2010

It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Mark as read Approve comment This post really got me thinking about PR and how Im practicing it each day.

Facebook 106

Facebook Twitter Education Industry 106