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Can Ethical PRs Represent Unethical Clients?

ImPRessions - Crenshaw Communications

Just look at the pressure on the comms team at Facebook, which has come to epitomize the struggle to do ethical work at a company that is acting in bad faith. Whistleblower Frances Haugen has managed to break through where previous Facebook critics have not. What does this mean for the PR community?

Ethics 361
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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Facebook’s posture under pressure should surprise no one. True to form, Facebook took swift action after the NYT article posted.

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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Looking over your career, what is the most difficult ethical challenge you ever confronted?

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Meltwater gamifies customer community. Trust but verify.

Analysis 144
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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently - Strategy

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

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PRStudChat & PR20Chat Kick off the Busy Season With a “Back to School #PRToolkit” Twitter Chat on Sept. 9th

Deirdre Breakenridge

ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”. We’ll be discussing everything from networking, relationship building and ethical communication to channel participation, new tools and productive apps.

Twitter 324
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Blog Contest Winner: How The FEEL Model Can Get You Closer to Your Goals

Deirdre Breakenridge

Back in 2014, I made a comment on Facebook about the movie Dear White People. But I do believe LinkedIn is important, and it may be beneficial for me to have at least one of the big accounts (Twitter, Facebook) for professional use. A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner.

Blogging 239