Remove Community Remove Ethics Remove Facebook Remove Print
article thumbnail

Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Facebook’s posture under pressure should surprise no one. True to form, Facebook took swift action after the NYT article posted.

Facebook 224
article thumbnail

Challenges and changes for PR in 2021

Stephen Waddington

One strategy – and following on from what Facebook started on social platforms – has been to introduce more pay-for-play opportunities, replacing editorial columns with promoted content. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. That’s thanks to you.

article thumbnail

Fixing the broken web

Stephen Waddington

The web and the internet have enabled communities to form around an organisation, topic or issue. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google and Twitter.

Web 60
article thumbnail

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What is Social Media Monitoring? What is User Experience (UX)?

Viral 52
article thumbnail

The Present & Future Tech Trends PRs Should Prepare For

Cision

The FCC is investing in providing access to communities that do not have broadband. Still, on August 27, 2015, Facebook reported that 1 billion users logged in that day , the equivalent of 1 in 7 people on the planet. Click here for your free crisis communication tip sheet! As of 2013, 3 percent of the U.S.

Trends 120
article thumbnail

How Many PR pros Does it Take to Change a Lightbulb?

Waxing UnLyrical

There are a bunch of punch lines, by the way, as I learned from my Facebook friends a few years ago: “That’s a great question. Because it is a FACT that most PR pros are good, ethical people, trying to do their best by their clients and companies. – usually gets a big laugh. ” “Douche machine.”