Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. Get permission first. Simplify, then simplify more.

Case Study 140

Case Study Study Video Writing 140

Presspage

MARCH 13, 2018

Here’s how brand managers can follow Brown’s advice—along with tips from other savvy communicators—and win with content despite the change in protocol: 1. They're vital for search engine optimization, audience engagement and contributing owned content to social media.

Facebook 113

Facebook Social Media Analytics Blogging 113

ISEBOX

NOVEMBER 18, 2016

So, feel free to share it on Facebook, Twitter, LinkedIn, Instagram and Pinterest with those amazing multimedia assets that go right along with it. Write for the Platform. Here’s a few pointers for each: Facebook: Include an image, and use good keywords in the messaging. The Well Written Press Release #3: Write for Personas.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Cision

JULY 26, 2016

David Landis, president and CEO of Landis Communications Inc. LCI), stresses the importance of an integrated campaign where all communication channels support each other. I understand Landis Communications is celebrating its 25th year of business this year. First and foremost, learn how to write.

Writing 120

Writing Engineering Journalism Analytics 120

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. I’m impressed by Facebook campaigns that get people motivated. Karlie: Writing is still key, along with planning and being organized. I encourage interns to meet other people in the PR community — at an agency, at a Chapter luncheon etc.

Leadership 159

Leadership Conference Local Internal 159

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. It was no official confirmation, but the impact of the update was felt across the SEO community. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

PR Job Coach

FEBRUARY 2, 2015

It no longer matters whether you are the CEO or the community crier. The corporate world is littered with examples of misTweets, Facebook faux pas and loose lips on LinkedIn. Write it down and commit to it. The choices are many – Facebook, LinkedIn, Twitter, Quora, Snapchat, Pinterest, Wechat, Tumblr, YouTube, Google+, etc.,

Pinterest 100

Pinterest LinkedIn YouTube Engineering 100

Contently - Strategy

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Here’s what they had to say about the way brand voice changes on Facebook, LinkedIn, Twitter, and Instagram.

Brand 111

Brand Branding LinkedIn Instagram 111

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. We went to those online communities and announced our product and drummed up interest. Without actively engaging in the community we would have never had access to those channels.” Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Pictured with the Cummins QSK95 diesel engine). HDT Facebook: [link].

Meeting 83

Meeting Automotive Media Transportation 83

NewsWhip

OCTOBER 21, 2020

NewsWhip now gives you a far more comprehensive view – with web, Facebook Pages, Snapchat, Instagram, YouTube, and verified Twitter accounts. Our tools won’t tell communicators precisely how to respond, or journalists precisely what to write about. What we can offer is a step change in how you navigate it.

Crisis 158

Crisis Reddit Reputation Tools 158

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. For agencies, the key components of successful content marketing are storytelling and community-building. Putting it all together.

Content Marketing 45

Content Marketing Trends Report B2C 45

David PR Group

JUNE 8, 2017

If you haven’t heard the story, a number of students who had been admitted to the school had connected on the Harvard College Class of 2021 Facebook group. Some kids then starting posting risqué memes and eventually created their own splinter Facebook group. 45% of employers use search engines to research job candidates.

Privacy 66

Privacy Reputation Google Engineering 66

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. Mary Deming Barber, a member of our Solo PR Pro Facebook group , says she always attends PRSA’s conference. Who doesn’t want that?

Conference 58

Conference Content Marketing Community Education 58

Waxing UnLyrical

JUNE 24, 2013

On today’s roundup, we’re talking SEO (search engine optimization). Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. Writing Effective Alt Text For SEO.

SEO 78

SEO Engineering Software Google 78

Buzzstream

JANUARY 9, 2019

When you’re writing up a piece of content and you’re adding resources, numbers or examples, it’s easy to just to perform a Google search and select the top results to include in your article. It’ll quickly become clear if a person is writing as frequently as you and about topics that could work well with your own content.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

MARCH 30, 2015

You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” Then, you want to focus on avoiding duplicate content penalties from search engines (both for YOU and for the author). Add value to the content.

Google 120

Google Measurement Content Marketing Engineering 120

Waxing UnLyrical

JULY 31, 2013

Social business means so much more to me than a business on Facebook, a business that tweets, maintains a blog, and nurtures an enterprise social network. I’m often asked for case studies for this transformational potential, and in the absence of full-blown real-life examples, I decided to write a fictitious one.

eBook 83

eBook Enterprise Case Study Web 83

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here. pts Settings.

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

AUGUST 24, 2015

But just simply being active on Twitter, Facebook, and all the rest is never enough. There’s a difference between knowing what the stats mean and knowing which stats are meaningful,” writes Kevan Lee for Buffer’s blog. Twitter Facebook Google+ LinkedIn Monday Roundup: Best Practices for Social Media Metrics.

Social Media 40

Social Media Media Measurement B2B 40

Stephen Waddington

JUNE 26, 2018

It’s a debate that’s taking place not in the media or PR industries, but among the computer and data science communities. AI is already writing news reports for the Associated Press, creating and optimising ads on Facebook, and producing movies such as Zone Out. It’s a market that PR missed because it lacked technical skills.

Ethics 69

Ethics Analysis Technology Data 69

Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Believe me: saying I specialize in writing doesn’t hurt me one bit. I am flexible on rates, depending on client/project/budget.

Marketing 100

Marketing SEO Writing Engineering 100

Waxing UnLyrical

AUGUST 5, 2015

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Do you sell from Snapchat?

Measurement 40

Measurement How To Marketing Engineering 40

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Ensuring your brand tells a story to maintain connections and community. 3D MARKETING MAPS: COMPETING AND CONNECTING WITH COMMUNITIES. Design a customer-focused marketing plan that integrates directly to your customer's community.

Training 45

Training LinkedIn Marketing Pinterest 45

Cision

JULY 13, 2015

In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. Be genuine… and be nice. Assert yourself. Do your research.

Writing 120

Writing Social Media Community Course 120

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. received 13 percent. pts Settings.

Google 101

Google Nonprofit Engineering SEO 101

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Public service media is failing the public Thank you My thanks to the following communities and individuals. We’ve lost some battles but won others. Happy New Year.

Government 103

Government Education Print Ethics 103

PR 20/20

APRIL 1, 2021

Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. These things did not exist when I graduated from college in 2000: Facebook, Twitter, Instagram, Snapchat, TikTok (i.e. You don’t have to become a machine learning engineer or data scientist to take advantage of what AI enables.

Education 52

Education Marketing Conference Agriculture 52

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. The FCC is investing in providing access to communities that do not have broadband.

Trends 120

Trends Mobile Web System 120

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. 2) Visual Search Engine to Sell Search Ads. Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” Content Forecast Calls for Users, Search Engines, Customization, and More.

Conference 40

Conference Internal International Leadership 40

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 created MAICON and is the marketing engine behind it. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost.

Agency 84

Agency Enterprise Technology Analytics 84

Prohibition

JANUARY 19, 2024

Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences. Look no further, check out our round-up below.

Groups 62

Groups Instagram Social Media Trends 62

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. 3) Search engine visibility. Be authentic and let your voice show when writing.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. This is their story.

Local 95

Local Retail Writing Meeting 95

Beyond PR

MAY 4, 2017

Just because User Experience (UX) isn’t necessarily the “duty” of the communications team doesn’t mean that PR can’t contribute. Sign up to attend in a city near you or check out our recaps of our other cities plus exclusive Facebook Live coverage ! . So how can we be a part of it? 5) Be truthful.

Communications 61

Communications Hotels Technology Tools 61