Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. It didn’t hurt that GM President Mark Reuss was offering encouragement via Facebook on that drive. What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

Cision

NOVEMBER 16, 2017

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. To help lift the veil on SEO, I’ve put together five quick tips that you can use to help improve the search engine performance of your press releases. Write a Great Headline.

SEO 174

SEO Engineering Google Writing 174

Landis PR

NOVEMBER 26, 2022

Search engines are partial to well-written content; a good press release can help you rank and index well on search engines like Google. With your press release, you can create relevant keywords and links to your company’s website to improve your search engine ranking. Leverage Customer Testimonials and Case Studies. Conclusion.

Company 98

Company Communications Case Study Engineering 98

5W PR

OCTOBER 5, 2020

These days, with advertising giants like Google and Facebook controlling over 50% of the digital advertising market, publishers have to find other ways to get any sort of ad support for their journalistic endeavors. That balance for newsletters is 90% informative or entertaining content and 10% sales.

Marketing 88

Marketing Engineering Education Advertising 88

Flack's Revenge

NOVEMBER 16, 2016

What are Google and Facebook going to do to clean up the mess? TechCrunch – How Facebook can Escape the Echo Chamber. That is also Facebook’s challenge.”. Mike Ananny writes about the public editor’s role, and the challenges they face in the increasingly tech-driven environment. How much is fake news?

Ethics 120

Ethics Facebook Google Engineering 120

Deirdre Breakenridge

FEBRUARY 5, 2015

For example, Apple had Steve Jobs, Virgin has Richard Branson, Facebook has Mark Zuckerberg. And Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. Six Pixels of Separation Content Platform: The blog, podcast, speaking, books, Facebook page, and all the other content touchpoints.

Engineering 150

Engineering Writing Corporate Brand 150

ReimaginePR

SEPTEMBER 26, 2016

At the end of the day, Google, Bing, Facebook– you name it– are focused on creating an excellent user experience for their customers. While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. So, what does this have to do with you? Win at SEO.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Critical Mention

AUGUST 22, 2019

In fact, top companies like Facebook, Twitter and Instagram all have feeds that display videos on an auto-play function. Ultimately, video content is extremely effective for achieving great search engine optimization (SEO) results. Video content does just that by drawing people in and locking their attention for a brief period of time.

Video 95

Video SEO Engineering Radio 95

Presspage

NOVEMBER 7, 2017

They might have run across your organization by means of a tweet, a relevant hashtag or a trending story on Facebook or LinkedIn. A search engine will look for the language code in a page for it to be indexed on keywords. Furthermore, ensure that your newsroom can be found through search engines.

Local 92

Local Engineering Internal International 92

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. And forget about Facebook altogether. YouTube is also second to Google as the world’s largest search engine. As search engines grow (i.e.,

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

OCTOBER 9, 2019

Not only will these steps support your social media branding efforts, but these inexpensive social strategies will help your organization rank higher on search engine results. Top social media sites such as Facebook, Twitter and Instagram all provide options to track insights and analytics. Create a Social Media Posting Schedule.

Social Media 75

Social Media Marketing Media Instagram 75

Presspage

MARCH 13, 2018

Start with your own assets Facebook is a crucial part of PR and marketing efforts, but that doesn’t mean PR pros should post content only there or on other platforms. They're vital for search engine optimization, audience engagement and contributing owned content to social media.

Facebook 113

Facebook Social Media Analytics Blogging 113

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. First and foremost, learn how to write. Once you know how to write, practice. Everyone applying for a position in PR should be writing a blog.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

MAY 2, 2017

If you like Facebook, start livestreaming, today. Right now, Facebook Live is THE most effective ways to get more eyes on a Facebook post. Did you invent a revolutionary product, write a book, or win an award? Remember that Google is a question search engine. Know the platform and use it to its highest potential.

Social Media 167

Social Media Media Local Pitching 167

ISEBOX

NOVEMBER 18, 2016

So, feel free to share it on Facebook, Twitter, LinkedIn, Instagram and Pinterest with those amazing multimedia assets that go right along with it. Write for the Platform. Here’s a few pointers for each: Facebook: Include an image, and use good keywords in the messaging. The Well Written Press Release #3: Write for Personas.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Onclusive

MAY 31, 2017

When I decided to report on the week-over-week change of Twitter followers and Facebook likes, I saw my manager perk up. As a PR Engineer, I’m always thinking about how I can help AirPR customers look amazing in the eyes of their bosses. I completely revamped my resume and profile and saw better results immediately.

Data 150

Data Resources Engineering Film 150

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When you distribute a press release properly, you can expect much wider “pick up” by all kinds of media than you would get from Facebook or Instagram posts. This enhances your SEO or search engine optimization.

How To 98

How To Newspapers Analytics SEO 98

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. Your website’s search engine optimization is an important crisis preparedness strategy, amongst other things. But there’s one area – and it’s an important area – that I haven’t yet touched on.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Rock the Status Quo

DECEMBER 16, 2015

When we share a post on social media–particularly Facebook and LinkedIn–a title and summary of content from that hyperlink are pulled in right along with the link. Social media snippets and search engine snippets are created the same way: via the page title and page description, also called meta titles and meta descriptions.

Social Media 100

Social Media How To SEO Media 100

Critical Mention

OCTOBER 21, 2018

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. There is a lot more than what meets the eye when it comes to getting to the top of search engines. Spam links don’t fool search engines.

SEO 74

SEO Strategy Engineering Local 74

Sword and the Script

SEPTEMBER 26, 2017

Facebook has reportedly been rewarding video on its platform recently. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. Two billion?

Social Media 116

Social Media Brand Branding Media 116

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. I’m impressed by Facebook campaigns that get people motivated. Karlie: Writing is still key, along with planning and being organized. Marci Davis is communications-practice leader at Jacobs Engineering. That feels like an obsolete tactic now. .

Leadership 159

Leadership Conference Local Internal 159

Beyond PR

NOVEMBER 16, 2017

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. To help lift the veil on SEO, I’ve put together five quick tips that you can use to help improve the search engine performance of your press releases. Write a Great Headline.

SEO 75

SEO Engineering Google Writing 75

Bianchi Biz Blog

MARCH 6, 2023

In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories. If these questions are hard to answer or overly vague, the story will be difficult to write and likely of limited value to readers.

Meeting 77

Meeting Automotive Media YouTube 77

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. Both social posts and search engine results are available to mass audiences, which means your organization’s search rank can improve with the right techniques and content strategy. . Until next time!

SEO 80

SEO Social Media Strategy Media 80

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. Get permission first. Simplify, then simplify more.

Case Study 106

Case Study Study Video Writing 106

Contently - Strategy

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Here’s what they had to say about the way brand voice changes on Facebook, LinkedIn, Twitter, and Instagram.

Brand 111

Brand Branding LinkedIn Instagram 111

Cision

JUNE 22, 2015

Unlike U2, she doesn’t write all of her songs. The writing and co-writing credits on Rihanna’s albums are a venerable “who’s who” in the music industry: Kanye West, Sia, Justin Timberlake, Nicki Minaj, Jay-Z, Timbaland and even Paul McCartney. percent (60 times Facebook’s engagement rate of.07

Instagram 120

Instagram Fashion Sports Pinterest 120

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. Grammarly not only corrects mistakes but also offers suggestions to improve the overall clarity and tone of your writing. Pricing: Free 18.

SEO 83

SEO Web Tools Analysis 83

Maxim Behar

JANUARY 28, 2024

First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own. No, it can't be."

Radio 59

Radio Ethics How To Writing 59

Critical Mention

SEPTEMBER 13, 2019

To start, you’ll need to make sure you are writing with voice search in mind. Plus, making your site ADA friendly also benefits your site’s rank on search engines. Producing marketing videos can help increase your chances of being ranked higher across top search engines. Keep SEO in Mind. Publish Evergreen Content.

Marketing 92

Marketing SEO Radio Video 92

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. In short, people want to get the news, views, and opinions on their fingertips. This includes tracking minor changes in keyword rankings and web traffic.

Google 259

Google Digital PR Mobile SEO 259

wiredPRworks

JULY 1, 2022

Write a Catchy Headline that Grabs Attention for LinkedIn Profile Makeover Success Sparks. Consider including your company website, a link to your Facebook page and another to a landing page that collects database information. Events show up on search engines inside and outside of LinkedIn. Route Traffic to Destinations.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

PR Job Coach

FEBRUARY 2, 2015

The corporate world is littered with examples of misTweets, Facebook faux pas and loose lips on LinkedIn. Write it down and commit to it. The choices are many – Facebook, LinkedIn, Twitter, Quora, Snapchat, Pinterest, Wechat, Tumblr, YouTube, Google+, etc., So the judicious thing to do is to ponder well before you post.

Pinterest 100

Pinterest LinkedIn YouTube Engineering 100

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Marketers should also keep in mind: YouTube is not classified as a search engine.

SEO 98

SEO Interviews Blogging Engineering 98