ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” For “deals” shopping app Retale, we’ve made media noise each time we hit a downloads goal.

Publicity 149

Publicity Insurance Insurance Interviews 149

Stephen Waddington

MAY 25, 2021

The ad led to a discussion in my House of Marketing & PR community of practice. The communication and marketing industries are littered with simplified metrics that fail to effectively measure value. Today we are publishing a discussion paper called Beyond Share of Search: What matters for public relations.

Industry 181

Industry Measurement Financial Conference 181

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Finally, if becoming a thought leader or influencer in your field is a goal for you, consistent engagement with the industry community may ultimately build that status for you. Like what you’ve read?

Insurance 55

Insurance Insurance Healthcare Publicity 55

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Finally, if becoming a thought leader or influencer in your field is a goal for you, consistent engagement with the industry community may ultimately build that status for you. Like what you’ve read?

Publicity 40

Publicity Healthcare Insurance Insurance 40

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. That’s one thing that our communities love.”.

Local 216

Local Government Community Corporate 216

PR for Anyone

AUGUST 11, 2021

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This is why you want to make your pitches personalized and build a rapport with the journalist versus just sending it out to anyone and everyone. PR FOR ANYONE. It really is PR for ANYONE. The system works! Hi everybody.

Pitching 223

Pitching Media Television How To 223

The Proactive Report

JUNE 18, 2021

However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations. You can create your own groups on social media and build a community of engaged followers. They created a Women’s Guide to Retirement Planning booklet – available for download. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

5W PR

DECEMBER 26, 2022

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. It continues to be one of the most downloaded apps on Apple’s app store (as of Q2 2022).

Marketing 88

Marketing YouTube Advertising Advertising 88

Stephen Waddington

JULY 1, 2021

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. However, data breaches or leaks have become commonplace.

Corporate 141

Corporate Report Privacy Government 141

The Resolution Blog

JANUARY 8, 2018

It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Don’t miss out download now. All publicity is good publicity or is it? All publicity is good publicity or is it? It takes down some popular misconceptions about the public relations business.

Tools 136

Tools Publicity SEO Measurement 136

Reputation Us

JUNE 1, 2023

Rather, this management position is a hybrid, involving HR, operations, technology, finance, customer service, community affairs, and marketing. How an organization responds before, during, and after a cyber incident will likely impact customer and public perceptions, strengthening or weakening trust with the target audience.

Technology 78

Technology Interviews Reputation Crisis 78

Cision

JUNE 1, 2017

What publications are bombing with our audience? Many communicators claim to have chosen this industry because they hate math. When you integrate your content with this paid media tactic, you can track things such as downloads and shares. Do people download the content? Which topics are truly engaging your audience?

Measurement 200

Measurement Analytics Google Data 200

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Bianchi Biz Blog

APRIL 25, 2024

You will enjoy unparalleled opportunities for fun and networking with the MOVE community at the MOVEGroove and MOVE AFTERPARY. 2️ You will meet the leaders and visionaries from the top players across the mobility value chain. Interested in joining the showcase? Interested in exhibiting or speaking?

Mobile 63

Mobile Transportation Automotive Policies 63

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. A good measure of whether your public relations efforts bear fruit is how many people are viewing pages on your site. Backlinks created by your public relations campaign can certainly be helpful, but where those backlinks come from matters.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Cision

OCTOBER 20, 2016

One based on research that showed why CEOs should be on Twitter to benefit investor perceptions and the second on why brands invest in building trust through shared community action based on a conference presentation by Coca-Cola Chief Sustainability Officer Bea Perez. A crisis in trust. Deliver on your promises. Show, don’t tell.

Conference 120

Conference Internal International Community 120

Cision

OCTOBER 11, 2017

Video 3: Jay Baer Asks: Is Journalism About Building an Audience or Building a Community? Now, for a long, long, loooong time the relationship between journalists and public relations professionals has been largely symbiotic. Contact quality also impacts perceived trust, which is really the coin of the realm in public relations.

Video 210

Video Journalism Study Survey 210

Solo PR Pro

NOVEMBER 13, 2014

On the second Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Do you have to be good at public speaking to be good at public relations?

Storytelling 59

Storytelling Publicity eBook Leadership 59

Stephen Waddington

FEBRUARY 4, 2019

Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast. Chat rooms, Facebook communities, Twitter hashtags, audio comments, and surveys are all common means of engaging and quantifying listeners.

Measurement 90

Measurement Analytics Comparison Data 90

Sword and the Script

FEBRUARY 2, 2022

Buying a publication can be a faster path to developing an audience than building one organically. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. It’s long-time editor Richard Carufel , is still running the publication today. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

Stephen Waddington

MAY 26, 2021

It is a vibrant and supportive community. The UK is a great place to start a public relations business. Industry comment: CIPR and PRCA “The COVID-19 UK public relations agency startup report is an inspiring read. Report HTML version PDF download version Print version - please contact stephen.waddington@wadds.co.uk

Agency 161

Agency Report Print Healthcare 161

Solo PR Pro

MAY 23, 2023

Tune in and hear from this innovative founder that provided a new way to support public relations professionals. We have learned a lot since the very first episode , and we are committed to continue to grow, learn, and deliver content that guides and inspires our community. Thank you for listening and please spread the word!

Customer Service 93

Customer Service Financial Small Business Groups 93

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. When I began, I had no idea what to expect.

Agency 88

Agency Energy Crisis Management Industry 88

Solo PR Pro

SEPTEMBER 25, 2014

Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas. During this month’s #SoloPR Topic Chat on Twitter, the community discussed why ethical standards are important in PR, and shared excellent insights and tips on how to handle some common sticky situations.

Ethics 70

Ethics Publicity eBook Policies 70

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. The app is free to download and easy to use.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Stephen Waddington

OCTOBER 16, 2018

It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. The CIPR has funded the design and publication. It reflects what the community considers to be important. In this sense the community was subject to a hefty dose of oversight and management. It’s my eighth book.

Handbook 114

Handbook Community Print Writing 114

The Resolution Blog

DECEMBER 30, 2015

In May, we joined the #PRStack community. In May, we published our ebook on the future of public relations; ‘PRs Digital Resolution’ Mark Bokowski, Paul Sutton and Behind the Spin write rave reviews. Today 500 copies have downloaded and read. Get involved here. Get yours here.

eBook 120

eBook Measurement Community Technology 120

Sword and the Script

AUGUST 15, 2023

You can download a copy here: 2023 B2B Buyer’s Survey. Need help with B2B marketing or public relations? Observation: These steps reinforce what B2B marketing and sales organizations should already know. I’m a seasoned B2B marketing and PR consultant that can both bring big ideas and execute.

B2B 117

B2B Study Survey Software 117

Deirdre Breakenridge

JULY 3, 2015

In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

5W PR

AUGUST 16, 2021

This is especially beneficial for brands in the gaming industry, with touchpoints such as the launch of a new game, downloads, purchases, and promotional marketing activities throughout. The post Influencer Marketing in the Gaming Industry appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Traffic and Reach.

Industry 78

Industry Marketing YouTube Exercises 78

Stephen Waddington

APRIL 24, 2018

The Global Alliance has published a capability framework for public relations. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To facilitate relationships and build trust with internal and external stakeholders and communities 6. unsplash-logo Joanna Kosinska

Education 95

Education Ethics Resources Software 95

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Notified is offering a 30-minute on-demand product demonstration. You can see visually this in the Google Trends chart above ( or see it for yourself online ).

Media Relations 149

Media Relations Media Print Software 149

PRSay

JULY 6, 2020

With so many PR practitioners working from home, employees might have downloaded software or games, or let other personal information leak onto their office laptops. Employees might have suggestions for how to protect their work spaces from coronavirus, so PR leaders should keep those lines of communication open. Show empathy.

Employee 187

Employee Skype Meeting Nonprofit 187

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity.

Measurement 93

Measurement Communications Survey B2B 93

Stephen Waddington

FEBRUARY 10, 2021

The delivery of mental health provision is a public relations challenge. These include demographic and user journey mapping, behavioural research, localised targeting and levelling up seldom-heard communities. You can download a copy of the briefing paper from the Lynn PR website. Behavioural science offers a potential solution.

Crisis 109

Crisis Government Healthcare Groups 109