Onclusive

APRIL 26, 2021

Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. The post How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times appeared first on Onclusive.

Case Study 195

Case Study Publicity Brand Branding 195

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

Axia PR

JUNE 5, 2021

Before we dive into what makes a podcast successful, let's briefly define what exactly a podcast is. These are popular audio essays that cover anything from current events to hobbies, history, and more. If you need information or advice on just about anything, odds are, there’s a podcast for you.

Industry 118

Industry Publicity 118

Stephen Waddington

MAY 4, 2021

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically.

Ethics 111

Ethics Industry Publicity Analysis 111

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception.

Measurement 334

Measurement How To Retail Analysis 334

Stephen Waddington

FEBRUARY 15, 2022

The integration of marketing and public relations within an organisation is situational. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. These impacts corporate and consumer public relations. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

Wadds Inc.

SEPTEMBER 7, 2023

Trust and alignment with management remain top challenges for the European public relations profession. The latest edition of the European Communication Monitor (ECM) identifies public relations management's most important strategic issues in the past 15 years. You can download the full report and previous studies from the ECM website.

Report 116

Report Publicity Study Analysis 116

Wadds Inc.

FEBRUARY 8, 2023

A new report highlights the role of public relations in management for company directors. The Institute of Directors (IoD) and the Chartered Institute of Public Relations (CIPR) have published a guide to public relations for company directors to support planning, decision making, and crisis preparedness. This view is typical.

Report 105

Report Publicity Public Affairs Crisis 105

Onclusive

NOVEMBER 23, 2021

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. Gone are the days when business success was measured solely by profitability.

Analysis 397

Analysis Corporate Reputation How To 397

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications.

Publicity 256

Publicity Brand Branding Storytelling 256

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Often we are asked if there is a standard format for writing a media release.

Media 89

Media eBook Survey Travel 89

Axia PR

SEPTEMBER 25, 2020

Here are seven types of premium content to guide a lead through the buying process. When it comes to capturing leads, it all boils down to providing value. Why would your visitors give you their priced personal information? They will only if you offer them something equally valuable that can be swapped with their confidential data.

Data 48

Data Media Publicity 48

Stephen Waddington

SEPTEMBER 10, 2019

Public service media are in crisis. The audience for public service news is old and educated. Public service media in many countries is failing to provide a universal service. The challenges that face public service [news] media are bigger than is acknowledged," said Prof. Rasmus Kleis Nielsen, the report's co-author. "If

Publicity 84

Publicity Education YouTube Report 84

Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Download this case study to learn how Edmunds: . Quickly pivoted to launch their “COVID-19 Response” campaign addressing the most pressing customer needs.

Measurement 370

Measurement Case Study Automotive Media 370

Institute for Public Relations

JANUARY 29, 2024

THIS IS AN IPR SIGNATURE STUDY Download Full Report: IPR Top 15 Insights of 2023 Introduction: The Institute for Public Relations synthesized the top research studies from 2023 that we think communications professionals need to know.

Study 116

Study Report Communications Publicity 116

Onclusive

DECEMBER 7, 2023

Assessing whether public sentiment is positive, negative, or neutral, offers critical insights into reputation management and brand perception. Content Downloads This is vital for any PR teams that also publish their press releases on their website. We all want our stories in tier 1 publications.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Assessing whether public sentiment is positive, negative, or neutral, offers critical insights into reputation management and brand perception. Content Downloads This is vital for any PR teams that also publish their press releases on their website. We all want our stories in tier 1 publications.

Measurement 195

Measurement Analysis Reputation SEO 195

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. But what does this mean for public relations professionals? Usage and frequency are more important than downloads and installs, for example, and for most campaigns, interaction is the key measure of success.

Mobile 334

Mobile Advertising Advertising Trends 334

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Onclusive told me it “essentially” marries and correlates two sets of analytics – those from the publication with those on your website – to produce the data.

Technology 167

Technology Publicity Software Pitching 167

Presspage

APRIL 17, 2018

With the rise of social media, the changes in the traditional media landscape, the rapid succession of web-technology, and PR’s pressure to deliver more measurable contributions to bottom line company results, public- and media relations are in a time of continuous change.

eBook 87

eBook Internal International Mobile 87

Stephen Waddington

NOVEMBER 11, 2020

You can download the complete capability framework and individual frameworks from the University of Huddersfield (opens as a PDF). It’s locked down to prevent it being overwritten but you can download a copy as a Spreadsheet if to select File > Download. Communication Capabilities 1. I hope that you find it useful.

Tools 115

Tools Publicity Ethics Google 115

5W PR

APRIL 12, 2021

Finally, when scanning a QR code, consumers can also be taken to a download page where they can download the company’s app, where they can browse products or services that the business offers, or interact with the company.

Publicity 88

Publicity How To Consumer Print 88

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. An EU citizen visits a Canadian company’s website and fills out a form for a white paper download. What is GDPR? GDPR applies to you. Christopher S.

Publicity 163

Publicity Marketing Privacy Advertising 163

Onclusive

MARCH 11, 2020

In early 2019, Livongo began preparing to go public. Download this case study to learn how Livongo: . At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners.

Case Study 367

Case Study Study Media Relations Media 367

Onclusive

FEBRUARY 28, 2022

Download this report to learn the art and science of building the perfect media pitch: Get To Know Impactful Journalists & Create a Targeted List Build Your Pitch and Execute Your Campaign Measure Success and Optimize Your Strategy Nurture Relationships To Get More Media Placements.

Pitching 370

Pitching Media Storytelling Measurement 370

Onclusive

JUNE 26, 2019

Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI. But without PR attribution technology, it can be hard to get the full picture of traffic and accurately report on how public relations is moving the needle.

Leadership 285

Leadership Technology Measurement Tools 285

Deirdre Breakenridge

SEPTEMBER 21, 2015

As I’m sure you’re well aware by now, whether you work in PR or not, it’s really hard to define public relations. But now, with the Umbrella Model of Public Relations , we have a tool to solve them. To download and/or read a white paper and images for the Umbrella Model of Public Relations, please visit [link].

Publicity 150

Publicity Corporate Tools Agency 150

PR for Anyone

AUGUST 26, 2021

Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. If you like this, you’d like to learn more about connecting with influencers or building your brand or landing in the media, download our free blueprint at CaptivateandCashin.com/Blueprint. There’s no cost to download it.

How To 234

How To Brand Branding Financial 234

Onclusive

MARCH 26, 2021

What a few years it’s been for Public Relations. Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, has shifted.

Data-Driven PR 195

Data-Driven PR Storytelling Measurement Data 195

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. Add something meaningful to the public dialogue. Their insights were featured in respected publications like Digiday and The Drum. However, caution is crucial. Mishandled timing or execution can damage a brand’s image.

Brand 323

Brand Branding eBook Advertising 323

Institute for Public Relations

DECEMBER 4, 2022

Download the Full Report (PDF): 2022 Disinformation in Canada (PDF) Download Social Graphics: 2022 Disinformation in Canada Graphics (PDF) Thank you to our sponsors: Introduction: This report investigates how disinformation — defined as deliberately misleading or biased information — is spread in Canada and includes some comparisons to the U.S.

Report 103

Report Comparison Publicity Study 103

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Think twice before you download that ad blocker; it doesn’t really stop ads from counting and only erodes content quality. Best not to share or link back to fake stories or publications (like the ones mentioned but NOT linked to here) unless it’s for purposes of having them banned by your social media platform of choice.

Publicity 120

Publicity Storytelling Journalism Viral 120

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” For “deals” shopping app Retale, we’ve made media noise each time we hit a downloads goal.

Publicity 149

Publicity Insurance Insurance Interviews 149

Shift Communications

JULY 5, 2016

Public relations as it was, as it had been prior to the past decade, is dead. We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention. So, should we public relations professionals simply hang up our hats? We must reinvent public relations.

Publicity 110

Publicity eBook Analysis Google 110

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

Institute for Public Relations

JUNE 14, 2023

Download the Full Report : Disabilities in the Workplace Report (PDF)Watch the Webinar: Disabilities in the Workplace Report DiscussionDownload the Press Releases: News release for Communications Professionals (PDF)News Release for Human Resources (PDF) Institute for Public Relations and Voya Financial have partnered on a comprehensive report, “Disabilities (..)

Communications 98

Communications Financial Resources Report 98