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Creative Ideas to Generate Leads for Your B2B Business

5W PR

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. What is B2B?

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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Be Creative. Image Credit: Pixabay. Now is the perfect time to begin. Podcasting is personal.

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Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg

Deirdre Breakenridge

Whether it’s a client meeting, interview, or family dinner, our readers are ready to jump into conversation. This year we expanded our team, moved into an office and have created a culture built around collaboration, creativity and getting sh*t done. Interview PR 2.0 How did TheSkimm founders come up with the name?

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Communicating with Creativity not C.R.A.P. with Beth Nyland on Growing Social Now with Barbara Rozgonyi

wiredPRworks

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. Listen in for ways to get creative when you communicate on social and IRL!!

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How PR Can Solve Its Diversity Problem

ImPRessions - Crenshaw Communications

Its success hinges on a genuine understanding of diverse communities and cultures. When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. It can also lead to more innovative solutions and better problem-solving.

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Storytelling, Community and Purpose: Finding Balance Within the Tech Industry

The Hoffman Agency

I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose. Shifting from the chaotic life of tech PR to the whimsical fantasies of a creative writer ensures an essential balance. At Hoffman, I’m finding that balance.

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How the New York Public Library’s Blog Mobilizes Communities

Cision

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Because the community of library bloggers is so big and distributed, it’s hard to take a one-size-fits-all approach. However, blogging is one of the leading tools in any brand’s content marketing strategy.

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