Report: For detailed reviews, turn to YouTube ‘micro-influencers’

PR Daily

As digital marketers partner with influencers across social media platforms, many are also embracing the rising video trend with YouTube creators. However, not all YouTube creators are equal—and the size of one’s audience doesn’t necessarily dictate success. Shorr said that more than 1,000 of these types of videos are uploaded each week, with top YouTube creators amassing billions of views. Overall, haul videos garnered the most video views per YouTube influencer.

YouTube and Instagram Stories offer more interaction and targeted content

PR Daily

New YouTube and Instagram features can help PR and marketing pros looking to increase engagement and stand out from competitors online. YouTube recently announced a new Stories feature for users with more than 10,000 subscribers. Each video under YouTube Stories is available for a week to both subscribers and non-subscribers of a users’ channel. looking to capitalize on short attention spans and increase brand mentions and consumer clicks.


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YouTube, Instagram increase filtering for user content

PR Daily

The video hosting juggernaut YouTube has announced it will add staff to increase monitoring to remove distasteful or offensive content from its site. wrote : Now that its bottom line is being affected , YouTube says it will begin to take additional steps to protect its advertisers and creators from inappropriate content on its network. YouTube had said then the channel’s removal was part of a new tightening of its child endangerment policies.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community? Because social media is FLOODED by content, much of it ending as noise to consumers. The more I listen to my community, the more they are interested in coming to my show.

#16: How the consumer driven news cycle changes PR measurement


How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. Added together with everybody else’s, we can actually see consumer reaction, which was never the case 10, 15 years ago. How do they consume news?”

Facebook, YouTube share how they remove offensive posts

PR Daily

Facebook and YouTube are asking for consumer trust—and taking steps to improve their transparency to earn it. Whether it’s Facebook’s fake news problem or disrespectful YouTube videos, consumers have clamored for regulation—and Silicon Valley is trying to get a head start. YouTube recruits reviewers and AI. YouTube has also faced criticism for insensitive or abusive content online, even from established YouTubers.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Google wrote : As COVID-19 continues to impact communities around the world, people and families everywhere are spending more time at home. Why it matters: Consumer behaviors have shifted in response to COVID-19, and some of them will remain long after shelter-in-place orders are lifted.

Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? Wouldn’t that make an epic impression on consumers? If it were me, I would post a comment on the YouTube video, then share it everywhere. Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities. Become a part of their social community.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

Hello, communicators: Airbnb is offering a few lucky consumers the chance to stay in the “Fresh Prince of Bel-Air’s” mansion, hosted by Will Smith: hey…who turned on the lights? YouTube to launch ‘Shorts’ to compete with TikTok. Image courtesy of YouTube.

4 reasons PR pros should use YouTube Live

PR Daily

Live streaming is nothing new on YouTube— except that soon, creators and brand managers will be able to go live from their mobile devices. Soon, we’ll be putting the power of YouTube live streaming in the palm of your hands,” read the company’s blog post announcement. Here are four reasons why YouTube Live should be on every PR pro’s radar: 1. Most organizations already have a YouTube presence. A vast majority of organizations already upload video content to YouTube.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Bon Appétit journalists of color leave YouTube series. Following the departure in June of the publication’s former editor in chief, Adam Rapoport, three journalists are quitting Bon Appétit’s thriving YouTube series, “Test Kitchen.”.

YouTube juggernaut moves to silence online trolls

PR Daily

YouTube. Policing the comments section of a brand’s YouTube channel can be a thorny problem for social media managers and PR pros. A comments section is a powerful tool for fostering community and engaging consumers online—and it’s crucial to YouTube’s algorithms. Vishal Srivastava, a YouTube expert and consultant with Trainedge Consulting, says comments are essential for getting more views.

Amazon embraces YouTube stars—as Disney Channel cuts one loose

PR Daily

The quickest way to consumers’ hearts (and wallets) seems to be through their online heroes. Amazon is partnering with ad agency and video production company Kin Community to launch a six-episode show called “Overhaul,” which will feature popular YouTube vloggers getting home makeovers. The goal with this show is to both inspire and entertain," said Kin Community CEO Michael Wayne.

How to use micro-influencers to target ‘local’ consumers

PR Daily

At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. We found that 74 percent of millennials and members of Generation Z believe a company’s location on the map is no longer the best marker of what community it belongs to. More than half define “community” by shared interests and mindsets. A recent study by Wyzowl found that 72 percent of consumers prefer video to text when learning about products or services.

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Google to defend YouTube creators in fair use cases

PR Daily

YouTube has been in the middle of these copyright infringement battles for years, but now it’s stepping up to help its community of creators fight back against unfair claims of intellectual property theft. YouTube will now protect some of the best examples of fair use on YouTube by agreeing to defend them in court if necessary. With approval of the video creators, we’ll keep the videos live on YouTube in the U.S.,

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

Target’s chairman and chief executive, Brian Cornell, published an open letter vowing that the team will “face pain with purpose”: “We are a community in pain. Though he mentioned Target’s crisis response, the focus remained on affected employees and consumers.

YouTube strengthens relationships with LGBTQ and teenage users

PR Daily

From its LGBTQ community to teenage viewers, YouTube is working to regain trust and make its users more savvy consumers of information. Last month, users discovered that YouTube’s “Resistricted Mode,” which is intended to offer a safe viewing experience for children, also hid many videos that mentioned or featured same-sex relationships. It’s racked up nearly 100,000 views: Days after the video was posted, YouTube offered an apology and promised to fix the feature.

Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation

PR Daily

In response, Guinness released an uplifiting message for the holiday: “When you raise a pint of Guinness, also remember to raise each other up,” Guinness said in its video, also reminding consumers that it “wasn’t going anywhere.”. Thank you to the community for its overwhelming support!

4 ways Tom’s drives consumer success and sales on social media

PR Daily

The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts. For example, if you’re not actively creating videos, don’t start with a YouTube channel.). “If Put consumers first. Don’t pay to boost your organic content, especially if your community is already interacting with them.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

We always aim to keep Instagram as simple as possible, so we’re removing this icon based on these learnings and feedback from our community.”. By trying to take on competitors such as YouTube, it confused and annoyed users who didn’t want to watch lengthy videos.

Let Influencer Marketing Drive Your Consumers Down the Sales Funnel

Konnect Agency

While brick and mortar locations shuttered and traditional in-person sales declined, e-commerce thrived as consumers turned to their smart phones, computers and tablets to place their grocery orders on Instacart, order household essentials on Amazon and more.

Flack's Revenge - Untitled Article

Flack's Revenge

It’s not just leveraging celebrities that want to get paid, but brands building communities of influencers. Whether B2B or B2C, it’s about finding those that you can tap into the community that can help your brand be heard; to cut through the noise and be known, liked and trusted. Social media is more and more becoming people media, and I think you have millennials that have stopped watching TV and instead spend most of their time on YouTube or IGTV or perhaps Facebook Watch.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

However, today’s banner ad gets a click-through rate of roughly 0.5%, partially because the average consumer is faced with 1,700 banner ads every month. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. YouTube creators come together to plant 20M trees. Study: How to make the most of your YouTube channel.

Earned media best for driving purchases, consumers sour on social media, and IBM battles an age-bias lawsuit

PR Daily

Also: Delivery drivers are munching consumers’ food, a bevy of PR and marketing job openings, and Burger King Belgium roasts McDonald’s. . Good morning, PR pros: A US Foods survey of roughly 500 food delivery drivers and more than 1,500 consumers in the United States reveals that more than one in four delivery drivers (nearly 30%) eat items from customers’ orders before delivering them. The findings speak volumes about delivery apps’ contractor behavior and consumer trust.

Twitter, YouTube, Facebook and Microsoft vow to cut off terrorist content

PR Daily

Facebook, Twitter, YouTube and Microsoft have pledged to come together to stop the spread of terrorist content online. By sharing this information with each other, we may use the shared hashes to help identify potential terrorist content on our respective hosted consumer platforms. To help those who may be struggling in the community, Instagram is also adding anonymous reporting for self-injury posts.

Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Extra Boost of “V”: More Vloggers for your YouTube Cravings September 30th, 2010 Tweet This is a guest post by Herwin Icasiano I didn’t receive any YouTube vlogger recommendations from you all, but that probably means you want to hear more about vloggers that I like! Also, have you heard of YouTube Live?

Poll: Consumers more likely to buy from brands they follow online

PR Daily

Still, many PR and marketing managers struggle with just how to spend their time crafting and publishing content online—and what will best engage consumers of all ages. It recently surveyed 1,000 consumers in three generation brackets : millennials (ages 18 to 34), Generation X (ages 34 to 54) and Baby Boomers (ages 55 and up). 1 as most consumers’ preferred social network. The preference for Facebook becomes more pronounced when one looks at older consumers.

Public Relations Holiday-Checklist

Critical Mention

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Building internal connections to cultivate a collaborative community strengthens your organization as a whole. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Oftentimes, offices are less occupied when the holidays are around the corner.

5 Tips to Effectively Engage Generation Zers


By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. Taking notes can be tedious and time-consuming, but technology might finally have an answer for tired typists. In a story for The New York Times , several market solutions that use AI to offer simultaneous transcripts of conversations, business meetings and more are generating interest in the business community.

YouTube blocks Trump from posting, Apple makes good on $100M racial equity and social justice promises, and Glassdoor’s ‘Best Places to Work’

PR Daily

Here are today’s top stories: YouTube bars Trump from uploading videos. Why it’s important: YouTube’s move follows similar efforts by social media platforms and technology companies to distance themselves from both Trump and the U.S.

Report: Insights into LGBTQ consumers and their messaging preferences

PR Daily

Many marketers and PR pros are preparing for brand activations ahead of National Pride Month to engage LGBTQ consumers. However, the message is a difficult needle to thread for organizations looking to embrace a community that hasn’t always been celebrated in the U.S. Though many consumers report wanting their favorite organizations to take a stand on cultural issues, organizations can come across as crassly opportunistic if their message misses the mark.

Which social media platforms can prove effective for higher education institutions?


Enabling brands to connect with consumers, drive sales, and raise their profile locally, nationally and potentially globally, these platforms are driving the way we think, and that influence extends to users research into brand reliability. Build a dedicated University community. Building a dedicated online community across your University’s social media channels will optimise the use of each channel, making it more popular amongst your audiences.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Similarly, an app called Hurl now allows users to put YouTube videos in a queue in similar establishments by transforming screens into interactive jukeboxes capable of both user-created experiences (such as videos) and experiences spurred by the brand (established advertisements).

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Designers apologize to Chinese consumers, ‘influencer fraud’ cost nearing $1.3 billion, and Universal pulls ‘The Hunt’ after mass shootings

PR Daily

Here are today’s top stories: Versace, Coach and Givenchy apologize to Chinese consumers. Three designers issued mea culpas to consumers in China after backlash over garments that neglected to list Hong Kong and Taiwan as parts of China, instead suggesting they were independent countries. Be upfront and transparent with content creators, lest you anger their communities of actively engaged consumers. Study: How to make the most of your YouTube channel.

The Essential Components of Your Video Marketing Strategy


If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is just so darn easy to consume. We’ll explore the two top platforms to consider in your video marketing, which are YouTube and Facebook and how to use both, not just one, to dominate the game. Video Marketing on YouTube. Why YouTube? Everyone’s on YouTube.

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NFL offers virtual experiences, COVID-19 efforts for Super Bowl LV, Microsoft launches new digital workplace, and Pinterest’s 76% Q4 revenue jump

PR Daily

Also: YouTube launches personalized sports portal and expands ad markets, Instagram looks at vertical ‘Stories’ feature, CNN president to stay on through the end of 2021, and more. Social good and community-wide initiatives will also continue to be a focus. Image courtesy of YouTube.

Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs.

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Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Image courtesy of YouTube. Don’t forget to brush up on YouTube’s “Community Guidelines” as well.

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Study: Marketers struggle to prove social media ROI

PR Daily

Other top goals include increasing online community engagement (48%), growing an organization’s audience (46%) and increasing website traffic (45%). Sixty percent count interaction with consumers as social media engagement. In comparison, only 34% count revenue attribution as engagement, with 32% of marketers saying engagement is inspiring consumers to take action (such as clicking a link or visiting the website). How social media platforms rank vs. consumer behavior.

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