Report: For detailed reviews, turn to YouTube ‘micro-influencers’
JANUARY 30, 2019
As digital marketers partner with influencers across social media platforms, many are also embracing the rising video trend with YouTube creators. However, not all YouTube creators are equal—and the size of one’s audience doesn’t necessarily dictate success. Shorr said that more than 1,000 of these types of videos are uploaded each week, with top YouTube creators amassing billions of views. Overall, haul videos garnered the most video views per YouTube influencer.