Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m.

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Report Publicity Marketing Pitching 105

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.

Video 62

Video Social Media Instagram Media 62

PR for Anyone

FEBRUARY 21, 2024

Gail Saltz, psychiatrist and media expert specializing in well-being, relationships, and anxiety, shares practical tips for managing these feelings in daily life. With the overwhelming influx of news and its impact on stress levels, it’s more important than ever to be mindful of how we consume information.

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Exercises Social Media Television Comparison 130

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. The company is active in their community. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Give credit where credit is due.

Ethics 73

Ethics Social Media Trends Viral 73

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 97

Social Media Conference Media Corporate 97

5W PR

DECEMBER 26, 2022

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. So, what should a company know as they are looking to begin marketing on TikTok ? The growth of TikTok.

Marketing 88

Marketing YouTube Advertising Advertising 88

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. Within the past year, there has been a drastic shift in how brands communicate with their customers, largely as a result of the COVID pandemic.

Consumer 52

Consumer Marketing Social Media Instagram 52

Prohibition

AUGUST 13, 2019

Used regularly by a worldwide audience, it’s hardly surprising that social media platforms are rapidly becoming one of the most vital aspects of digital marketing. Here’s how social media platforms can be effective for higher education : Increase Student Engagement for your University.

Education 48

Education Social Media Media Community 48

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. Jean-Claude Van Damme’s “Epic Split” video had 76 million views on YouTube. million views on YouTube. Listen folks: It''s not all about the community size and fan counts! Social Media Is the Means to Many Success Metrics.

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Social Media Media YouTube Film 82

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Google Trends. Google Trends is underutilized in our view.

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Tools Radio Trends Pitching 232

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven.

Television 155

Television Instagram Consumer Newspapers 155

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. What is an influencer? However these do not work.

Marketing 78

Marketing Government Sports Advertising 78

PR for Anyone

DECEMBER 13, 2023

She also shares fascinating information on how our lifestyle and mental headspace can alter how we age, and the negative effects that ageist messages found in consumer products such as greeting cards can have on our mental health. Apple Spotify Watch and subscribe on YouTube And if you love it, please leave a review!

Groups 130

Groups Consumer Exercises Fashion 130

Burrelles Fresh Ideas

JULY 11, 2023

In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers. Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood.

Brand 55

Brand Branding Instagram Community 55

PR for Anyone

FEBRUARY 14, 2024

From siting the vineyard to navigating social media and interstate shipping, Rachel played a pivotal role in establishing Boxwood as a thriving winery. In their new dealcoholized wine, Oceano Zero (more on that later), they use 100% recyclable screw cap closures, making it even easier for consumers to recycle their wine packaging.

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Study Travel Film Industry 130

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. Listen to Increase Customer Spend. Empowered customers are on the move.

How To 149

How To Social Media B2C Television 149

5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. The goal is to foster a sense of community and authenticity. Leveraging different platforms Skincare influencers operate across various social media platforms and mediums. Real customers share their positive experiences.

Brand 78

Brand Branding How To Analytics 78

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. It’s very different than, say pitching YouTube, Tinder or Hasbro, which has a large consumer fan or user base and mainstream appeal. billion last year.

Film 160

Film Video Community Social Media 160

Barokas

SEPTEMBER 26, 2019

One billion hours of YouTube videos are watched every day. It can boost click-through rates, increase social sharing and enable consumers to connect with brands in a way that promotes lead generation and sales. It enables immediate interaction and genuine connections to build a brand community in a new way.

Video 79

Video Strategy YouTube Instagram 79

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? They are moving to YouTube and Instagram. You now have a different, more exciting challenge. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Rock the Status Quo

JANUARY 1, 2015

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? Not in the actual review, since that would negate the value of an unbiased third-party review – but on social media. Become a part of their social community.

Brand 100

Brand Branding YouTube Social Media 100

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Food bloggers and social media influencers have incredible reach and engagement potential. Their knowledge, personality and skills have an impact on consumer purchase behavior.

Brand 40

Brand Branding Local Instagram 40

Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. Money to promote the new community. It’s their online spokesperson(s).

Brand 100

Brand Branding Community Wikipedia 100

Waxing UnLyrical

SEPTEMBER 30, 2010

So here are six more YouTubers that I follow now and again: Natalie ( communitychannel ) Who? Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Image: Jixar ‘s Flickrstream, CC 2.0

YouTube 54

YouTube Video Measurement Print 54

NewsWhip

OCTOBER 21, 2020

They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. In the modern information sphere, crises are more common and can explode within hours through a vortex of media, social media, and motivated groups primed to pounce on particular narratives.

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Crisis Reddit Reputation Tools 158

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. commercials, social media posts, ratings and reviews, articles, announcements, case studies, etc.)

Case Study 97

Case Study Storytelling Study Social Media 97

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Sword and the Script

JUNE 6, 2020

That means riding the wave of memes and random topics that sustain social-media chatter, posting in the same formats as everyone else, often acting more like a friend than a company – even in times of tragedy.” How about now? Should brands show up and engage people about this issue? “…it Hsu paraphrases Ms. Aina: “…Ms.

Brand 91

Brand Branding Fashion YouTube 91

Prohibition

JANUARY 27, 2023

The campaign will see over one million meals being donated to those in low-income communities. This was a great way for the brand to make a meaningful entrance into the new year supporting a great cause, whilst also highlighting the Vegan options available to consumers at their restaurants – great work Wagamama!

B2C 62

B2C Creativity Sports YouTube 62

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media.

Comparison 120

Comparison Television Print Social Media 120

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Internet-driven forms of digital media have led to the use of an integrated media model. Social media.

Media 103

Media How To Advertising Advertising 103

Stephen Waddington

FEBRUARY 19, 2020

As a direct to consumer marketplace we’re both a partner and a competitor to any underwear manufacturer. Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv Competition Skidz is entering a competitive market.

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Pitching Instagram Agency YouTube 102

Presspage

AUGUST 20, 2019

There’s owned media : brand-owned websites, newsrooms, newsletters, social channels, etc. Paid media , like traditional advertising, marketing, and sponsored content. Shared media often refers to social, user/consumer-generated content. Approaching your media mix. Most importantly, add value.

Media 74

Media SEO Resources YouTube 74

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

Government 103

Government Education Print Ethics 103

Konnect Agency

NOVEMBER 24, 2020

This popular medium is an easy-to-consume format for listeners to learn and catch up on both business and personal topics of interest. These intimate stories and interactions with your audiences help foster stronger connections and ultimately boosting your reputation with the media, community, and your own industry.

SEO 52

SEO YouTube Instagram Reputation 52