Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Konnect Agency

JANUARY 21, 2021

While brick and mortar locations shuttered and traditional in-person sales declined, e-commerce thrived as consumers turned to their smart phones, computers and tablets to place their grocery orders on Instacart, order household essentials on Amazon and more. Consideration. The consideration phase is highly focused on repeated exposure.

Consumer 52

Consumer Marketing Social Media Instagram 52

Landis PR

APRIL 29, 2024

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! For us, communications is the world’s most powerful tool for change. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

5W PR

AUGUST 16, 2021

One of the hotspots of influencer marketing these days is the gaming industry, with one of the most followed YouTubers across the world, and the most famous gaming influencer, being PewDiePie. These influencers are gamers that live stream their gameplays to their audiences on different platforms such as Twitch, YouTube, Mixer, and more.

Industry 78

Industry Marketing YouTube Exercises 78

5W PR

DECEMBER 20, 2021

During the lockdowns of the pandemic, many consumers turned to games as one of their main sources of entertainment, as well as a way to connect with other people. This quickly resulted in the image of teenage boys sitting with their game controllers in hand in their basements being replaced with a more diverse set of consumers.

Brand 88

Brand Branding Sports Consumer 88

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. However these do not work.

Marketing 78

Marketing Government Sports Advertising 78

5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. The goal is to foster a sense of community and authenticity. A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms. Real customers share their positive experiences.

Brand 78

Brand Branding How To Analytics 78

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. What’s the biggest challenge in transitioning from agency to in-house? Congratulations on your new role at 505 Games! Your previous job was at Rogers & Cowan.

Film 160

Film Video Community Social Media 160

Stephen Waddington

FEBRUARY 19, 2020

I’ve been asked to help a startup recruit a PR agency partner. UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear. As a direct to consumer marketplace we’re both a partner and a competitor to any underwear manufacturer. We want a pro-active, can do agency.

Pitching 102

Pitching Instagram Agency YouTube 102

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

The competition for consumer mindshare has meant that marketers realize the value of engagement created by influencer relationships. We’ve also seen an expansion of what are called influencers, from academic experts, authors, and analysts, to political pundits, creators, and youthful YouTubers.

Trends 185

Trends Storytelling Corporate Leadership 185

Prohibition

NOVEMBER 30, 2021

From platforms continuing to enhance e-commerce features, to stricter community guidelines – here are the latest updates in the world of social media. YouTube is axing the public dislike count . YouTube is set to make ‘dislike’ counts on videos private and only visible to the creator.

Social Media 62

Social Media Trends Pinterest Guidelines 62

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Bank, Capital One and TD Bank discover ways to motivate consumers to act. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). You now have a different, more exciting challenge.

Pitching 120

Pitching How To Instagram YouTube 120

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. Welcome to 2021!

Pitching 150

Pitching YouTube Community Company 150

Prohibition

JULY 7, 2023

Going live on platforms like Facebook, Instagram, and more recently TikTok can offer immense opportunities to connect with your followers on a deeper level and create more genuine, engaging relationships with consumers. However, going live can be nerve-wracking.

Video 62

Video Social Media Media Instagram 62

Rock the Status Quo

JANUARY 1, 2015

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? Wouldn’t that make an epic impression on consumers? If it were me, I would post a comment on the YouTube video, then share it everywhere. Inner tubers, even.

Brand 100

Brand Branding YouTube Social Media 100

5W PR

JUNE 7, 2018

Today’s consumers want to know that they can trust the organization they’re working with – and this is particularly important for those located in the financial sector. They show consumers what makes a specific currency so valuable to their needs before asking for investment. Maintain Constant Communication.

Financial 60

Financial YouTube Strategy Consumer 60

Konnect Agency

NOVEMBER 24, 2020

This popular medium is an easy-to-consume format for listeners to learn and catch up on both business and personal topics of interest. These intimate stories and interactions with your audiences help foster stronger connections and ultimately boosting your reputation with the media, community, and your own industry. Calls to action.

SEO 52

SEO YouTube Instagram Reputation 52

Prakkypedia

AUGUST 11, 2014

So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”. Scam-warning letters are on their way.

Privacy 108

Privacy Banking Print Fashion 108

Konnect Agency

APRIL 23, 2021

Implication for all businesses: Whether you are a gym or consumer packaged goods, convenience is vital. Consumers have gotten into the rhythm of no longer having to visit grocery or convenience stores. Gyms will need to find new and creative ways to build a community with their members. We got this! – Lauren Newhouse.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

Implication for all businesses: Whether you are a gym or consumer packaged goods, convenience is vital. Consumers have gotten into the rhythm of no longer having to visit grocery or convenience stores. Gyms will need to find new and creative ways to build a community with their members. We got this! – Lauren Newhouse.

Retail 52

Retail Consumer Exercises Creativity 52

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. Jean-Claude Van Damme’s “Epic Split” video had 76 million views on YouTube. million views on YouTube. Listen folks: It''s not all about the community size and fan counts! Consumer, business or trade media relationships. Brand engagement.

Social Media 82

Social Media Media YouTube Film 82

Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. Money to promote the new community. A full-time community manager to keep it humming.

Brand 100

Brand Branding Community Wikipedia 100

Prohibition

JANUARY 27, 2023

The campaign will see over one million meals being donated to those in low-income communities. This was a great way for the brand to make a meaningful entrance into the new year supporting a great cause, whilst also highlighting the Vegan options available to consumers at their restaurants – great work Wagamama!

B2C 62

B2C Creativity Sports YouTube 62

Konnect Agency

MARCH 16, 2021

Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. Content, however, is only one piece of the pie. Utility and building brands that fit into the “new normal” is another.

Consumer 59

Consumer Retail Community Mobile 59

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. All jokes aside, Wikipedia does have a distinct influence on the business community. after Google, Facebook, YouTube, Yahoo and Amazon? Wikipedia is just plain popular.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Kirsty: So my career has always been in PR agencies from day one. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. If your brand has a either a fun or emotive story to tell its consumers, consider Instagram your chance to do this and to do it well.

Video 62

Video Social Media Instagram Media 62

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. It's very time-consuming, and can be emotionally draining. We'd love to hear from you.

Education 107

Education Course Nonprofit Resources 107

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. The campaign was named PRWeek’s 2006 Consumer Launch Campaign of the Year. Kennedy Center for the Performing Arts included an exhibit of red dresses worn by former first ladies.

Engineering 22

Engineering Education Retail YouTube 22

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them.

Print 60

Print Media Travel Wireless 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

MaccaPR

FEBRUARY 19, 2018

To explore what your company can learn from the CrossFit crisis, I checked in with Paul Omodt, a former VP of Crisis and Critical Issues with the PR agency Padilla and ex-director of communications for the Air Line Pilots Association, who now operates his own consulting firm , Omodt & Associates Critical Communications.

Instagram 98

Instagram Crisis Local Privacy 98

Flatiron Communications

JANUARY 14, 2015

On the one hand, companies still crave and handsomely compensate their agencies for stories “placed” in mainstream media outlets. Consumers not only follow these channels, but so do the reporters and analysts on whom corporate communicators have so heavily relied to amplify their stories.

Media 28

Media Journalism Social Media Mobile 28