Remove Community Remove Consumer Remove Storytelling Remove YouTube
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Discovered by Porsche: the Art of Storytelling

Presspage

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. This way, Porsche can build their own community and control their data.

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Business in the Digital Age: Aligning with the Social Commerce Evolution

Buchanan PR

The convergence of social media and e-commerce is becoming increasingly prominent as many consumers turn to online shopping and look to social media influencers for trusted purchase reviews. In fact, a report from this year found that consumers ages 18-54 prefer to find new products on social media.

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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

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Why Advertising Isn’t Dead

Cision

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. Storytelling is the key.

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How to Leverage Influencer Partnerships for Skincare Brands

5W PR

This helps them build brand awareness, credibility, and loyalty among consumers. Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The goal is to foster a sense of community and authenticity. Real customers share their positive experiences.

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The Essential Components of Your Video Marketing Strategy

ReimaginePR

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is just so darn easy to consume. Video Marketing on YouTube. Why YouTube? Everyone’s on YouTube. YouTube has over a billion users.

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