PRSay

OCTOBER 29, 2021

There has been an increased focus in corporate America on DE&I, which opens doors for more perspectives at decision-making tables. Are [brands just] slapping a rainbow pride flag on their products, but not sincerely investing in the LGBTQ+ community (internally and externally)? Consumers can smell it a mile away when it’s not real.

Case Study 156

Case Study Nonprofit Corporate Tools 156

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

Cision

DECEMBER 1, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly. The “It’s Not About Me”.

Examples 225

Examples Insurance Insurance Fashion 225

prTini

NOVEMBER 17, 2016

Who owns corporate social responsibility? While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. Developing New Community Outreach Metrics. Is it the CMO? Does it fall on HR? Or does it live on its own? Absolutely! Probably not.

Community 28

Community Marketing Retail Measurement 28

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. For many, the roads intersect, which has been the case for Christina Semmel, Lufthansa’s Manager of North American Corporate Communications. “My

Industry 316

Industry Fashion Travel Tourism 316

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. A report published by LinkedIn and Imperative writes, “…companies are seeing that purpose-oriented employees are more productive and successful.”

Internal 137

Internal International Communications Strategy 137

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. These lay out a pretty good picture of the PR landscape.

Survey 96

Survey Industry Leadership Study 96

Cision

NOVEMBER 29, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly. The “It’s Not About Me”.

Examples 167

Examples Insurance Insurance Fashion 167

Cision

APRIL 13, 2016

Whether it’s a competitor, a special interest group, a short seller, the trial bar, a government regulator or an aggrieved consumer with a Twitter account, big companies are more vulnerable than ever before. You either write it off as a cost of doing business, or you cultivate the most vanilla social media strategy on the planet.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Check out our services.]. Identifying backlinks.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Bill Byrne , Managing Director, Remedy PR .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

DECEMBER 26, 2023

” ~ Morgan McLintic , CEO, Firebrand Communications 6. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16.

Writing 194

Writing Communications Marketing B2B 194

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. We went to those online communities and announced our product and drummed up interest. Without actively engaging in the community we would have never had access to those channels.”

Energy 120

Energy Viral Storytelling Community 120

Flack's Revenge

JANUARY 10, 2019

Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing.

How To 159

How To Facebook Social Media Advertising 159

Waxing UnLyrical

JULY 18, 2014

The thing is, recently my blog (and news) consuming habits have been very “un” SSMG [Supposed Social Media Guru]-like. And when Kevin Duggan (who totally doesn’t suck and who I totes respect and, even more, like ) goes and writes this … he totes proves my point. So I won’t go over all that again.

Blogging 92

Blogging Writing LinkedIn Google 92

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. All jokes aside, Wikipedia does have a distinct influence on the business community. Did you know Facebook uses content directly from Wikipedia to feed its community pages?

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. According to research from Nielsen , consumer trust in earned media remains higher than both paid and owned sources.

Software 0

Software Media Leadership Journalism 0

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. That marketing analytic created credibility, community and creativity to how metrics can make a story come alive.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Considering those annual changes, it’s important to prepare for the PR and communication changes that come with the holiday season. Good PR shouldn’t strictly be for people outside the office.

Publicity 74

Publicity Employee Analysis Radio 74

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. Their businesses are often all-consuming, back-breaking and require full family support. Describe the craziest or most fun story you have written.

Groups 55

Groups Meeting Transportation Media 55

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JULY 6, 2021

In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. According to the Meltwater announcement, “Owler has grown its user base exponentially to become the second largest online business community in the world, next to LinkedIn. Critical Mention adds “cast & crew” TV data.

Pitching 90

Pitching Report Software Survey 90

Shift Communications

JULY 13, 2016

At SHIFT, I am lucky to work on behalf of a dynamic consumer client base, and find it a rare occasion when a client does not have something new and exciting going on that they would like for us to share with the masses. Create and field a consumer survey tied to current or seasonal events. Personally, I prefer feel-good stories.

Pitching 60

Pitching Employee Local Survey 60

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area.

Print 71

Print Resources Technology Interviews 71

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. This event serves as an excellent way for automakers, suppliers, dealers and others to give back to the community. What are we are we not consumed by? Stories that consume our competitors.

Automotive 65

Automotive Web Meeting Media 65

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Going too far in any one direction will lead news organizations to suffer both in influence and commerce.

Comparison 120

Comparison Television Print Social Media 120

PR 20/20

APRIL 1, 2021

Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. Private Slack community. You can become a next-gen marketer. Grow Smarter with AI.

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Social media tools offer AI to write social media posts. million in November of 2021.

Software 78

Software Case Study Technology Tools 78