MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Effective CSR campaigns go much deeper than having your company write a check each year.

Corporate 116

Corporate Retail Policies Employee 116

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Media Training 397

Media Training Crisis Communications Conference Training 397

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills. General Motors.

Corporate 71

Corporate Report Survey Government 71

ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . Steven Barr @steven_j_barr . Dan Berthiaume @DBerthiaumeCSA.

Retail 245

Retail Twitter Real Estate Trends 245

Landis PR

AUGUST 16, 2021

I still write things down longhand (it’s called haptic memory ) and every once in a while harken back to that piece of advice. Reaching fractured audiences who consume multiple forms of media geared to their specific interests relies as much on gaming a news feed as it does on creating clear and concise messaging.

Corporate 52

Corporate Brand Branding Advertising 52

PRSay

JULY 10, 2023

As consumers look for companies that share their values, brands should decide proactively how and when to speak up. A corporate mission in action means being proactive about how the organization demonstrates its values to the world. Companies that contradict their stated values risk damaging their brands and losing consumer trust.

Brand 145

Brand Branding Nonprofit Government 145

Beyond PR

FEBRUARY 27, 2018

Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers. Everyday Consumers Have a Lot of Impact. Overall, consumers had the highest impact globally on other consumers.

Consumer 65

Consumer Corporate Employee Social Media 65

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

Wadds Inc.

JUNE 19, 2023

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. has produced a management paper for corporate communicators and public relations practitioners called The Impact of AI on Public Relations. A new Wadds Inc. It covers the following topics.

Publicity 105

Publicity Policies Training Engineering 105

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

PRSay

AUGUST 1, 2023

The term “ corporate DNA ” even has its own Wikipedia page. I understand what these organizations mean: that something is so deeply ingrained in their corporate culture that it determines everything about how they operate. In addition to being the laziest of clichés, “corporate DNA” is a terrible metaphor.

Wikipedia 78

Wikipedia Corporate Leadership Consumer 78

Onclusive

FEBRUARY 14, 2023

Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint. The challenge for every comms professional is what to communicate and when.

Reputation 195

Reputation Automotive Brand Branding 195

Onclusive

FEBRUARY 2, 2022

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. This is where your research on what impactful authors write about and in which style comes in handy. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195

Pitching Data Technology Storytelling 195

Wadds Inc.

FEBRUARY 15, 2023

Part one, understanding how consumer behaviour has changed , explores the impact of social and digital media on trust, news consumption, polarisation, purpose, and consumer expectations, distilling it into sound advice as to how consumers are likely to view brands and act or react to potential problems or scandals.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Flack's Revenge

OCTOBER 15, 2020

He tweeted: I rarely cuss in writing. Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits. Most corporations are very conservative and would never take an unnecessary risk like this. It doesn’t mean anything.

Leadership 282

Leadership Social Media Trends Facebook 282

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . The next time you’re writing a press release, consider these five tips and examples to help keep your headline short, sweet and to the point.

Writing 40

Writing Wireless How To Travel 40

PR Fuel

OCTOBER 26, 2021

.” No matter how great your products or services are, you need a way to inform consumers about them. Writing a press release and distributing it through appropriate channels will gain you valuable exposure. By employing the right press release strategies, you can boost the corporate bottom line. Still not sure?

Writing 101

Writing Consumer Small Business Reputation 101

5W PR

SEPTEMBER 27, 2019

In the nonprofit arena, the public relations specialist usually has a more expansive role that can range from writing press releases for distribution to news sources to drafting a donor appeal letter and arranging a public tour of the facility. Some of the same duties common in the nonprofit sector often apply to the corporate sector as well.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Solo PR Pro

DECEMBER 20, 2022

Some of these companies can hire a solopreneur or contractor, and I’ll continue to pursue those opportunities, but I’m also planning to add some coaching and resources for emerging consumer goods and services businesses that may opt to keep PR in house and do it themselves. Michael Ares, MDA Corporate Marketing, LLC.

Resources 77

Resources Energy Small Business Corporate 77

5W PR

JANUARY 3, 2022

This is actually especially important in the B2B industry, where technical language and complex concepts can obscure a message and thus turn away potential consumers. Free Writing. The topic can be a brand new product or service, or even a corporate announcement.

Brand 60

Brand Branding Consumer Writing 60

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

PRSay

OCTOBER 29, 2021

There has been an increased focus in corporate America on DE&I, which opens doors for more perspectives at decision-making tables. Consumers can smell it a mile away when it’s not real. And there’s the part of that shift that I think corporate America needs to embrace. How is that affecting your writing?

Case Study 158

Case Study Nonprofit Corporate Tools 158

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. Afterwards, you can use social media techniques to share your earnings message.

Examples 52

Examples Company Financial Brand 52

Waxing UnLyrical

AUGUST 28, 2018

Yet, even as PR practitioners, we find ourselves challenged with how best to write a story. For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. Writing in today’s digital landscape doesn’t have to be difficult. Set the stage.

Storytelling 105

Storytelling Case Study Writing Creativity 105

Bianchi Biz Blog

JUNE 16, 2022

As of this writing, NAIDAS is on track to have more than 100 sponsors and partners from the global automaker, auto supplier and start-up ranks. At least five tracks for demonstrating the latest EVs will be operated inside Huntington Place, as automakers know that once consumers ride in an EV, they’ll add one to their consideration list.

Technology 86

Technology Automotive Mobile Conference 86

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. According to the people of Finland, communications is the world’s most powerful tool for change. For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Don’t just write this feedback down — actually do something about it. At Cision, many of our team members have worked at other technology corporations.

Brand 231

Brand Branding Employee Data 231

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

Cision

APRIL 27, 2016

You’ve worked for several large entertainment corporations such as Universal Pictures and Twentieth Century Fox. Consumers have so many choices for entertainment, and consumption patterns are changing. . Consumers are engaged with content in exciting ways, and it’s a two-way dialogue with brands. Also, networking.

Real Estate 120

Real Estate Television Technology Agency 120

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

Cision

DECEMBER 1, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly. The “It’s Not About Me”.

Examples 225

Examples Insurance Insurance Fashion 225

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Blogs, including independent and corporate blogs, can be credible. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. The results?

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Cision

FEBRUARY 25, 2016

I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Now I get nostalgic for the days when people consumed content governed by journalistic standards.

Newspapers 120

Newspapers Financial Crisis System 120