ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. To gain traction, the content should be memorable: calling someone to task, advocating a new approach, or advancing a distinct point of view.

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

MAY 18, 2021

Some of the story angles they are looking for this year include: 46% said, “new angles for COVID-19 coverage.”. 37% said, “‘feel good’” stories on how companies and communities are helping others. 32% said, “how companies and communities are getting back to normal.”. click image for higher resolution). * * *.

Study 170

Study Communications Survey Pitching 170

ImPRessions - Crenshaw Communications

JUNE 7, 2017

But the point here is that a company doesn’t need to be huge to be noticed. Even a tiny company can challenge competitors for customers, employee talent, and visibility. Smaller companies can seize sudden PR opportunities. Smaller companies can be niche players. They’re part of the community.

Small Business 168

Small Business SMB Local Viral 168

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Along with this, shareholders and stakeholders expect to see important environmental, social and governance (ESG) communications. As a result, more and more companies are distributing ESG and sustainability news in press releases.

Writing 52

Writing Energy Training Education 52

Bianchi Biz Blog

OCTOBER 14, 2021

During our recent study of ESG (environmental, social and governance) reporting habits of the top 25 North American automotive suppliers (according to Automotive News’ Top Suppliers Listing), we uncovered some 200 topics which we categorized into 12 larger buckets. Here’s the category breakdown. related to Community.

Report 79

Report Automotive Government Energy 79

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. News creates a market presence.

Company 120

Company Banking Education B2C 120

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc.

Pitching 90

Pitching Report Software Survey 90

ImPRessions - Crenshaw Communications

MAY 11, 2022

But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . It’s where top execs and journalists come together to preview what the year may hold for the category. Companies like Bayer, HP, J.P. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. First, B2B companies spend roughly $150 for every email they collect. Case in point?

SEO 135

SEO Content Marketing Marketing Software 135

PRSay

MARCH 7, 2024

This goal aimed not only to redefine the positioning of the Barbie brand as a valuable intellectual property but also to chart a new trajectory for Mattel in the realm of integrated movie campaigns, underscoring the company’s intent to be a contender in pre-awareness IP. No category was left untouched.

Film 127

Film Marketing Sports Hotels 127

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 125

Technology Publicity Software Print 125

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. With its changing reputation comes a new caution in CEO conduct. My, how things turn.

Technology 165

Technology Leadership Privacy Trends 165

PRSay

JANUARY 13, 2021

The communication channels. You might think of senders and audiences as communities, and each community should have its own preferred channel for certain types of content. Let’s talk a little bit more about these categories. Communication Sender Areas. Here are some of the most common communication sender areas.

Internal 187

Internal International Data Communications 187

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Some clients require category or competitive monitoring reports as early as 8:00 a.m. Automated monitoring not only flags coverage, but also puts the most topical news on our radar. It helps us stay on top of breaking news as well as the personal chat from journalists and influencers we want to reach. Social content is simple.

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The PR community needs the competition. million in additional seed funding, bringing the company’s total funding of $6 million. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. million in 2016.

Software 90

Software Pitching Measurement Enterprise 90

Buzzstream

JANUARY 22, 2024

150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

JUNE 27, 2020

How will it change PR and communications? Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Links (UML). For example, I was part of the B2B technology PR community in 2001, and it was decimated when the so-called tech bubble burst.

Study 134

Study Publicity Survey Internal 134

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. Community management. Influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed.

Financial 164

Financial Video Consumer Data 164

PR 20/20

JANUARY 16, 2023

The Convince & Convert blog ( @convince ): Headed up by company president Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Mashable ( @mashable ): Reliable source for tech and gadget news.

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus.

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

APRIL 21, 2020

Hispanic Public Relations Association: [link] Public Relations Trade Publications Trade publications are full of news and views about emerging trends – but some of them also offer job boards. PR News: [link] 10. The Drum: [link] Specialty Sites This site didn’t quite fit anywhere else, so I gave it a category of its own.

Publicity 106

Publicity Communications Local Resources 106

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

Konnect Agency

FEBRUARY 7, 2022

For example, Konnect created a virtual cooking class event with guest chefs for our fast-casual restaurant client, Noodles & Company where attendees made their very own Noodles dish alongside the chefs. This lays the groundwork to create immediate post-event buzz among the influencer and social media community.

Agency 59

Agency Creativity Examples Conference 59

5W PR

MARCH 21, 2017

It’s been a week since brands and companies from across the globe unveiled their newest launches and innovations at Natural Products Expo West 2017. First, we want to applaud all of our clients for truly leading the way in their respective categories. market from Greece.

Hotels 90

Hotels Trends Energy Consumer 90

Konnect Agency

AUGUST 10, 2020

We are so proud to announce that the Los Angeles Business Journal has ranked Konnect Agency, a brand strategy agency , as the number one Best Place to Work in 2020 within the small business category. We put our community (aka team members) first and value teamwork and collaboration.

Journalism 52

Journalism Agency Employee Community 52

Cision

FEBRUARY 19, 2016

If your company isn’t leveraging social selling, you’re losing opportunities…and likely handing sales to your competitors. Social selling isn’t a buzzword, it’s a tactic successful sales teams use to communicate with their prospects. Seeking recommendation requests within your product/industry category.

Social Media 120

Social Media Product Launch Pitching Instagram 120

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 118

Case Study Software Data Web 118

Konnect Agency

FEBRUARY 7, 2022

For example, Konnect created a virtual cooking class event with guest chefs for our fast-casual restaurant client, Noodles & Company where attendees made their very own Noodles dish alongside the chefs. This lays the groundwork to create immediate post-event buzz among the influencer and social media community.

Agency 52

Agency Creativity Examples Conference 52

PRSay

FEBRUARY 5, 2019

Being fairly new in my position as director of communications, I was blown away by the way the San Diego Humane Society responded with compassion to rescuing 181 Yorkie mixes, and I recognized how public relations could play a bigger role than just handling the news of the situation.

Case Study 97

Case Study Study Guidelines Internal 97

5W PR

SEPTEMBER 13, 2018

How have you seen the indie beauty space grow over the past few years, and what is this community’s impact on the broader beauty industry? Indie brands are truly shaking up the industry as they’re pioneering new categories and advancing existing ones with incredible community engagement and innovation.

Trends 94

Trends Trade Shows Community Instagram 94

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It aims to communicate with these groups to create a favourable overall company image. Their unbiased approach makes them highly influential.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Shift Communications

JANUARY 12, 2017

Today, we wanted to share a refresh on the similarities and differences between the two business categories. Media relations, on the other hand, describes the development of a relationship between a company and the media – journalists, publications, etc. So what’s next?

Strategy 60

Strategy Publicity Media Relations Social Media 60

Konnect Agency

APRIL 20, 2021

Navigating sensitive topics isn’t easy, particularly when a brand has to do it out of necessity rather than choice because it operates in a “sensitive” category. One of the companies we work with is an international adult toy brand that offers some fantastic products for both men and women. Having a new approach.

Social Media 52

Social Media Media Relations Media Pitching 52

Konnect Agency

OCTOBER 30, 2019

Your marketing and public relations mix can essentially be grouped into three main categories: earned, owned and paid. This is often through “earned media” as your public relations team will leverage relationships, the news cycle, the local, regional or national media landscape and key messaging to secure media opportunities.

Marketing 64

Marketing Consumer Local Social Media 64