ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Rallying around small business.

Brand 284

Brand Branding Small Business Retail 284

PR 20/20

NOVEMBER 15, 2016

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. Social media is a communication cornerstone for more than one generation. For example, if your small business targets mothers, your brand may see more success on Facebook versus Twitter, or Instagram.

Small Business 40

Small Business Social Media Media Employee 40

Waxing UnLyrical

MARCH 26, 2013

Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. 4 Free Tools to Measure Your Instagram Success is a post from: Waxing UnLyrical.

Instagram 111

Instagram Measurement Tools Small Business 111

Waxing UnLyrical

MAY 2, 2012

And I had a blast, talking about measurement. What really grows his business (hint: it’s a 13-letter word starting with R, ending with S, and contains the words “at” and “ship”). If Rick can do all that with a driver license, a smartphone and a small, square chip… What’s stopping you?

Small Business 66

Small Business Mobile Social Media Hotels 66

Stephen Waddington

APRIL 11, 2020

They are also providing advice to government on COVID-19 communication activities. Here are other ways that they are providing practical support to the industry: The CIPR and PRCA are members of the GCS Advisory panel to provide career support to communications professionals. What's the point of membership bodies?

Crisis 148

Crisis Industry Government Crisis Communications 148

NewsWhip

JUNE 14, 2023

Leader in Social Media Monitoring Users Love Us Leader in Media Monitoring Of course, we wouldn’t have those badges without the reviews from our trusted partners, who had the following to say about NewsWhip: “In today’s modern communications landscape, too many people are still focused on raw output/volume of media.

Leadership 78

Leadership Software Customer Service Small Business 78

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. The effect on employee health is still unclear, and the full business impact has only begun. Make a plan. Overcommunicate.

Employee 156

Employee Leadership Viral Small Business 156

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but I’m sorry…what?

Real Estate 52

Real Estate Small Business Local Reputation 52

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. Undoubtedly the pressures and volatility of working in PR/communications ( as I discussed recently with Nigel Sarbutts ) contribute towards feelings of losing control and being unhappy at work. David Sawyer.

Communications 104

Communications Community Measurement Study 104

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Waxing UnLyrical

DECEMBER 21, 2018

What is the competitive environment or business opportunity? What are very specific goals and how can they be measured? For example, this fictitious small business focuses on exit strategies for other small businesses which are selling or passing the business on to future generations.

Strategy 88

Strategy Analysis Small Business Measurement 88

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. Getting all the cyber risks measured and assessed is required for a better user experience.

Social Media 87

Social Media Media Mobile SEO 87

Deirdre Breakenridge

NOVEMBER 11, 2019

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Think of your community when podcasting instead of focusing solely on promotion. Businesses can get too caught up in using podcasting solely for promotion, without looking closely at building engagement and loyalty.

Community 206

Community Nonprofit Conference Social Media 206

PR Fuel

JANUARY 24, 2022

Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign. You can use the market research data to improve your company’s communication.

Creativity 103

Creativity Data Measurement Product Launch 103

The Resolution Blog

JUNE 24, 2015

Whether you're a small business with an announcement to make or a worldwide brand with big news to break, you're going to need to get your story out there. Our advice: list your communications objectives and then work out who you need to engage with to make these happen. You're going to need coverage.

Viral 120

Viral Social Media YouTube Small Business 120

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

Deirdre Breakenridge

JUNE 13, 2016

Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends. At the same time, with an extremely dynamic and involved public, communication professionals realize that social media activity is 24/7.

Social Media 0

Social Media Education Media Training 0

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Small Business Branding. Marketing Land. Sprout Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stephen Waddington

SEPTEMBER 29, 2020

Strategic role of PR The strategic role of communications has generally received greater recognition during the crisis. The reputation and role of the communication function in many organisations has been elevated,” said Sarah Waddington, founder and editor, #FuturePRoof. of practitioners have drawn on existing organisational support.

Industry 146

Industry Crisis Government Survey 146

ISEBOX

NOVEMBER 30, 2015

I’ve had the opportunity to work with dozens of public relations and communications professionals, as a client and partner. A term begrudgingly used for a person who’s “not a player” or “small time”. A communications guru will dig deep, research, run polls and create stories, and generate visual content seemingly out of thin air.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. OnePitch lists some of the major communications conferences for 2002. * * *.

SEO 139

SEO Content Marketing Marketing Software 139

Reputation Us

NOVEMBER 15, 2021

Cyber-threat insurance : Cyber-threat insurance is the most common policy required by small businesses. If you experience a reputation incident, insurance might pay out, but better yet, why not insure yourself beforehand with preventative measures?” Social-media activity may fall under this coverage as well.

Insurance 97

Insurance Insurance Exercises Reputation 97

PR 20/20

DECEMBER 29, 2016

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. Social media is a communication keystone for more than one generation. For example, if your small business targets mothers, your brand may see more success on Facebook versus Twitter, or Instagram.

Small Business 51

Small Business Social Media Employee Tools 51

Stephen Waddington

MAY 17, 2020

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Business and society Building better business - as organisations rebuild and reinvent they’ll look beyond focus on people and planet in addition to financial return.

Tourism 118

Tourism Fashion Travel Retail 118

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

The Stalwart Blog

NOVEMBER 6, 2015

For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. While it’s not uncommon for reporters and editors to change periodically, there are other aspects with the media that alter as well. Are there new sections? Re-evaluate relationships.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Solo PR Pro

JUNE 6, 2017

Below are a few takeaways for communication professionals. Be prepared to mobilize your communications strategies. Communication professionals will need to ensure that brands are delivering a consistent message and experience across platforms. It will come as no surprise to PR pros that in the U.S.

Trends 49

Trends Mobile Video B2C 49

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. What to consider for your first foray into PR What are our business goals? Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

Marketing 79

Marketing Data Wireless Industry 79

Shift Communications

JULY 27, 2015

In this six-part series, let’s look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. In some industries, in some communications environments, pace of change is very slow. A small business has significantly different resource constraints than a Fortune 10.

Strategy 60

Strategy How To Resources Small Business 60

Waxing UnLyrical

MARCH 5, 2012

For one, it’s the day of the week I do what I call my “weights and measures,” i.e. track my progress (or regress!) Here are a few excerpts: On how she developed her interest in measurement and why it’s important : “I believe it’s our job to convey PR value to businesses. ” (People. .”

Measurement 64

Measurement Small Business Resources Twitter 64

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. What’s your best tip for measuring PR? What’s the most valuable KPI to track in your opinion and why? weekly or monthly).

Pitching 63

Pitching Consumer How To Meeting 63

wiredPRworks

JUNE 5, 2018

Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. How to measure success in digital marketing campaigns. Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance B2C 45

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage. Search marketing for relevant content.

Blogging 52

Blogging Marketing Pinterest SEO 52

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go I’m the Associate Dean for Research in the College of Journalism and Communications at UF. Go Gators! – That’s it.

Ethics 92

Ethics How To Survey Interviews 92

Waxing UnLyrical

JUNE 12, 2013

Communication Carries Multiple Messages. The expectations, either explicit or implicit, that are communicated by PR and Marketing affect customer expectations and customer satisfaction downstream. What Doesn’t Get Measured Is Still Important. You can easily substitute public relations for marketing in the above excerpt.

Customer Service 103

Customer Service Publicity Film Measurement 103

wiredPRworks

NOVEMBER 22, 2016

Own a business? Check out these #givingTuesday ideas for small business. Form a #GivingTuesday team with responsibilities for planning, partnerships, sponsors, communications, volunteers and logistics. Communicate and countdown with ways to share campaign news. What will do differently in 2016? Strategize.

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40