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Three Ways Leaders Live Their Ethics

Deirdre Breakenridge

When I think of some of the greatest ethical leaders (the keyword here is “ethical”), a few immediately come to mind, based on what they’ve done for others. At the same time, fast forward to today, with leaders who take ethical “detours.” For me, leadership and ethics go hand-in-hand.

Ethics 433
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3 Ways to Elevate Ethics in Your Organization

Deirdre Breakenridge

So, then, who is responsible to communicate and demonstrate ethics and values at your company? Do ethics and values go beyond the HR policymakers? Do they extend farther than the communicators in your Marketing and PR Departments? Today, everyone is an Ethical Marketer. How are you elevating ethics at your company.

Ethics 195
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Three Tips for Ethical Media Interviews

Deirdre Breakenridge

I remember training executives on how to show up with their messages and talking points. Of course, as a leader, when this happens you must make sure you have your ethics and values in tow. These are the important moments when you can demonstrate your ethics and values in your interviews. However, today the media is different.

Ethics 195
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How to Conduct PR Research Ethically – Marcia DiStaso

Ethical Voices

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go She discusses a number of important ethics issues, including: How do we ethically ask questions in research?

Ethics 91
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Ethical Standards in the Public Relations Industry

Burrelles Fresh Ideas

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 111
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#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

Deirdre Breakenridge

I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process. But how much “this is why ethical behavior is crucial to the success of your client or employer” reality is included, I’m not sure.

Ethics 314
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ICON 2023 Recap: Panelists Talk AI in Communications

PRSay

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.