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5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. As communicators, we must help clients maximize its upside and mitigate its risks. How to advise clients?

Trends 203
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How to Build Trust Ethically and Effectively – Roy Reid

Ethical Voices

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 78
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Q&A with Internal Communication Strategy author Rachel Miller

Wadds Inc.

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What do you hope to achieve with this book? I have two aims with the book.

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How To Go From PR Intern To Permanent Hire

ImPRessions - Crenshaw Communications

But in case a desirable spot opens at the right moment, it’s important to dazzle not only the bosses, but the full staff – since basically everybody’s your boss when you’re an intern. I asked several veteran PRs who were able to parlay a single internship into a career how they did it. PR tips to go from intern to perm.

Internal 160
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Maxim Behar Provides Guidance On How To Embrace AI In PR Ethically.

Maxim Behar

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. I mean, how do we behave to our team's education?

Ethics 59
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Bringing True, Ethical Authenticity to Multicultural Communications – Jennifer Gonzalez

Ethical Voices

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. I’m a multicultural communication strategist. I also provide guidance in general as to how to bring more diversity, equity, and inclusion values into all the work we do as marketers and communicators.

Ethics 73
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Again, communication is key. . Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. It’s PR, not ER.

Publicity 334