Deirdre Breakenridge

SEPTEMBER 12, 2018

I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process. But how much “this is why ethical behavior is crucial to the success of your client or employer” reality is included, I’m not sure.

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Ethics Guidelines Knowledge Base Education 314

Axia PR

MAY 29, 2023

Using AI comes with its own ethical and legal challenges. Before your company begins using AI-generated content for PR, you need to make sure you have a clear usage policy, a process for when an AI takes content from other sources, and a vision for how to deal with copyrighted materials it might use.

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Axia PR

JUNE 14, 2022

In this episode, Mark McClennan, 2016 PRSA National Chair and host of EthicalVoices , shares his expertise on ethics. Tune in to learn more about ethics in PR and your company. Tune in to learn more about ethics in PR and your company.

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Ethical Voices

FEBRUARY 26, 2024

Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. What are you seeing as some of the key ethics challenges for today and tomorrow?

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Ethics Healthcare Government Energy 92

PRSay

SEPTEMBER 4, 2019

On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? We asked BEPS members what ethics means to them personally. How are ethical questions being addressed?

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Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. How to make your employees understand and live your values. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. Ethics is actions, not words.

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Ethical Voices

SEPTEMBER 1, 2022

This week in public relations ethics there were some really interesting articles that look at duty, leadership and the need for counsel. How to be an ethical leader – Business News Daily had an interesting article on how to be an ethical leader. Is it ever right to sabotage your company? Where does your duty lay?

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Agility PR Solutions

OCTOBER 25, 2021

The issues of ethics are relevant to PR. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain high ethical standards. The post How to incorporate corporate social responsibility into your PR appeared first on Agility PR Solutions.

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PRSay

AUGUST 28, 2018

This pretty much frames most ethical dilemmas, doesn’t it? Real ethical dilemmas are more nuanced, with deep roots, long histories, serious ramifications and lots of gray areas. In PRSA we have a Code of Ethics , and for some there is the assumption that it exists to tell us how to be ethical.

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Ethical Voices

JANUARY 23, 2023

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? I am currently the CEO and Co-owner of the Caliber Group.

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Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

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Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

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Ethical Voices

JULY 31, 2023

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. I also provide guidance in general as to how to bring more diversity, equity, and inclusion values into all the work we do as marketers and communicators. What is the most difficult ethical challenge you ever confronted at work?

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5W PR

NOVEMBER 24, 2023

Legal and ethical concerns AI bias can lead to legal and ethical challenges for organizations that use these technologies. Interpretability helps identify sources of bias and how they influence outcomes. Ethical guidelines Establish ethical guidelines for AI development and usage.

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ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

Media can be fickle and unforgiving, and PR teams have an ethical responsibility to rise above hyperbole while creating a compelling narrative and being transparent about the nuances of the pitch process. The post 6 PR Pitching Pitfalls And How To Avoid Them appeared first on Crenshaw Communications.

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Ethical Voices

DECEMBER 26, 2022

Top 5 Ethics Blog Posts of 2022. 1) What Are the Top Ethics Challenges, Skills and Deficiencies Facing Public Relations Professionals? 2) Ethical Issues with Celebrity Foundations and People Plagiarizing Your Mother’s Obituary – Bonnie Upright. 3) The Role of Ethical Leadership in Building Influence: A Female Perspective.

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ImPRessions - Crenshaw Communications

AUGUST 16, 2023

But this particular day offers an opportunity to highlight specific AI innovations, share your vision for the future of AI or tackle pressing ethical concerns.There are many ways to have a smart take on AI, even if you’re not an AI business (yet). The post How To Use Timing For Top B2B PR Results appeared first on Crenshaw Communications.

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5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. The post How to Create A PR Stunt That Gets Noticed appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

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ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. The post How To Set Expectations In Public Relations appeared first on Crenshaw Communications. With this, my mind is fresh everyday to think creatively for clients. Never make coverage guarantees.

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Agility PR Solutions

JULY 27, 2023

There are certainly broad issues that business leaders, IT, communicators and other managers are facing with deploying AI at a grand scale—security, data accuracy, ethics and responsible use, for starters—but when it comes to day-to-day use, there’s no greater challenge than upskilling their entire workforces with the knowledge and analytical acumen (..)

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Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world. That situation arose.

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5W PR

NOVEMBER 28, 2023

Users who know how to use LinkedIn effectively can grow their careers and find new job opportunities. Reach out to colleagues and supervisors who can attest to skills and work ethic. The post How to Use LinkedIn to Grow Your Career appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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PRSay

AUGUST 31, 2016

To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. I wrote a few years ago about training your ethical mind and the lessons still hold true today. It’s why we have ethics month every year and why we created the PRSA ethics app. How can we help you?

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Ethical Voices

DECEMBER 5, 2022

He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. How public relations professionals are failing and what we can do. What is the most difficult ethical challenge you ever confronted at work? Absolutely true.

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Ethical Voices

AUGUST 18, 2022

There were a number of interesting communication ethics issues this week ranging from business operations and liability to sources of disinformation. The most common response when I ask my guests for the best ethics advice they ever received is “Tell the truth.” What is our ethical duty in this area? Where do you draw the line?

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Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

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Maxim Behar

NOVEMBER 22, 2023

Host: How quickly is artificial intelligence entering your field? I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. We need to know how to use it. Good morning.

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Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. But how do we specifically change our language? It talks about how that science is being weaponized to manipulate and puppet us more and more. You’re not sure how to handle it. Stop talking about it.”

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PRSay

DECEMBER 7, 2017

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. Dr. Marlene S.

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Ethical Voices

JUNE 12, 2023

What is the most difficult ethical challenge you ever confronted? The community also didn’t always know what was strategically sound or how to get media attention. We apply it and how to actually move messaging and narratives and how to tie back to key messages and how to think from an audience perspective.

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5W PR

SEPTEMBER 20, 2023

PR professionals should emphasize the importance of responsible tourism and encourage travelers to engage with the destination’s culture in a respectful and ethical manner. The post How to Tap Into Culture for Travel PR Strategies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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5W PR

JUNE 20, 2023

There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience. They also work in ensuring that they align with current best practices and ethical guidelines.

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ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

Here are a few of our most popular posts on the topic: How To Supercharge B2B PR With Newsjacking Unlike traditional proactive approaches, newsjacking captures reactive media coverage by taking advantage of current news stories. Read on to learn how to take advantage of newsjacking. How do you know if you’re fast enough?

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PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

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5W PR

MAY 15, 2023

Brands can also communicate their social responsibility practices to customers, such as fair labor practices, ethical sourcing, and community involvement. The post How to Attract Gen Z Consumers to your Wine Brand appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Axia PR

DECEMBER 29, 2017

How to be an ethical public relations professional. How do you avoid ethical accusations in your PR practice? How do you avoid ethical accusations in your PR practice? Here are three rules to remember to remain ethical as a PR practitioner.

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