ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. The post What PR Teams Love Right Now: Valentine’s Day Edition appeared first on Crenshaw Communications. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. The communications team is using tools originally meant for marketers.

Communications 78

Communications Measurement Tools Enterprise 78

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. The post A Day in the Life Of A Tech PR Executive appeared first on Crenshaw Communications. 11:30 p.m.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. The post A Day in the Life Of A Tech PR Executive appeared first on Crenshaw Communications. 11:30 p.m.

Product Launch 321

Product Launch Meeting Report Technology 321

Stephen Waddington

APRIL 10, 2021

Communications and public relations teams have moved to virtual working during COVID-19. is investigating the impact of the pandemic on the tools used by agencies and communication teams. You can view our initial analysis in a Google Document. A new project aims to characterise a COVID-19 PRstack. The Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

Newsfile

OCTOBER 24, 2023

Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. This means that avoiding PR communication mistakes is probably high on your list of priorities. in the coming years.

Communications 52

Communications How To Corporate Training 52

Onclusive

FEBRUARY 2, 2022

Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection. This could include documents such as fact sheets, assets such as images, videos, success stories or customer quotes, or supporting data, research and methodology. Which key facts or data points are important?

Pitching 195

Pitching Data Technology Storytelling 195

Melissa Agnes

JUNE 28, 2015

In her experience, one of the things she sees far too often is people rushing in with the best of intentions for helping, but too often forgetting to first take the time to speak with the communities to get their take on things, their needs and preferred means of communication. How to identify and measure results.

Community 140

Community Crisis Communications Crisis Management 140

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Responsibilities.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Responsibilities.

Software 150

Software Measurement Analytics Data 150

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. Most recently, Facebook just experienced the classic example of a crisis communications case study. Take a multimedia approach – Communication and being informative is important. Kevin Mejia, Account Executive.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Landis PR

APRIL 22, 2024

Companies use sustainability reporting as a tool to communicate their efforts transparently and comprehensively to stakeholders. We often picture the sustainability report as some sort of formal necessity – just another document to be filed away. In this way, the sustainability report is much more than just a document.

Report 59

Report Comparison Data Corporate 59

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs. Participants in the Solicitation.

Technology 227

Technology Data Big Data Measurement 227

Sword and the Script

APRIL 2, 2024

This helps understand the key points of an article without having to spend time reading the entire document. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Measurement templates. Users can track and share media mentions on the go.

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Director of Communications, Yext. Michael Dolmatch. This will most likely include your executive team.

Analysis 195

Analysis Corporate Reputation How To 195

Waxing UnLyrical

MARCH 26, 2013

Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. 4 Free Tools to Measure Your Instagram Success is a post from: Waxing UnLyrical.

Instagram 111

Instagram Measurement Tools Small Business 111

PRSay

JULY 10, 2020

Some crises pass quickly, and also have short post-crisis phases that are measured in days or weeks. Documenting our crisis-response actions and communications will help us evaluate what worked well and what did not. This is also the time to think about how we will communicate with employees in the post-pandemic environment.

Crisis 178

Crisis Crisis Management Employee Retail 178

Business Wire

JUNE 22, 2017

At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. in Mass Communications and a Webmaster certification. She holds a B.A.

Financial 159

Financial Web Banking Internal 159

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Measure performance daily. You can make the most out of your content calendar by using it as a live document and keeping it constantly updated. The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications. Park future ideas so nothing is lost.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Many organizations may not need a lengthy or very formal document, but it’s essential to convey your goals and needs to all agency teams who may want to play. What are our biggest communications challenges in your view? Listen carefully to how the agencies under consideration define and measure outcomes.

Agency 175

Agency Measurement Meeting Tools 175

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Budget was replaced as the top challenge facing communicators with proving value and return on investment (ROI).

Survey 137

Survey Measurement System Education 137

Polaris

DECEMBER 9, 2014

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. And despite all the hype about social media and blogging, marketers recognize the power of a targeted and tailored email campaign to communicate their message and tell their story.

B2C 194

B2C Content Marketing Study Trends 194

ImPRessions - Crenshaw Communications

JULY 24, 2018

Some critics, like the Texas meat processors who spoke out against the measure, may not even have been aware of WeWork’s existence until recently.) ” The witty clapback won plaudits, possibly because it was a measured response. The post The Boldest PR Moves of 2018 appeared first on Crenshaw Communications.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Shift Communications

OCTOBER 21, 2014

Documenting your strategy will help hold you accountable. As the report shows, those companies who said they had a documented strategy found themselves to be more efficient, more consistent and better at measuring their overall program’s effectiveness. Challenge #3: Measuring content effectiveness. Amanda Grinavich.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Stephen Waddington

NOVEMBER 6, 2018

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. Billion dollar PR vendor Cision has made more than $1bn of acquisitions in the past five years in a bid to develop cloud based workflow for the communications and public relations industry. It’s hard not to be impressed by Cision.

Enterprise 111

Enterprise Media Software Measurement 111

Wadds Inc.

NOVEMBER 17, 2022

He’s spent more than 30 years lobbying practitioners to recognise the value of their work through measurement and planning. Academics have documented the conditions required for public relations to operate at its optimum, but practitioners repeatedly fail to take heed of the analysis. There’s a recurring theme in my research.

Measurement 98

Measurement Energy Conference Industry 98

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Both client and agency will agree on key performance indicators (KPIs) and measurement tools. Beyond The LOA. But there’s also a human side to relationship management.

Agency 136

Agency Print Course Travel 136

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” He lists job openings in PR and communications.

Training 95

Training Trends Media Survey 95

Practical Law Construction

OCTOBER 12, 2022

Alongside the consultation document (which runs to 159 pages), the Law Commission also published a more user-friendly summary (it’s only 15 pages). For those unfamiliar with the consultation, I suggest starting with the summary document. Climate change. These are also actions highlighted by the Campaign for Greener Arbitrations.

Construction 97

Construction Telecommunications Privacy Travel 97

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor.

Report 119

Report Publicity Training Policies 119

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success. Measure your results. But not to fear! Until next time!

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

AUGUST 4, 2020

Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” Talkwalker characterized the product as “social measurement and audience insights software.” Back then, communication was just one of the ways to achieve that.”

Media Relations 149

Media Relations Media Print Software 149

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Measuring outcomes is like a holy grail for the PR industry, and here, too, automated tools help. They’re also a huge factor in the success of our programs.

Pitching 136

Pitching Agency Tools Resources 136