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#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. measurePR Recap (April 2017): Measuring Financial Communications.

How to Write an Agency Brief

Action PR

Writing an agency brief for a PR or marketing campaign can be a difficult task. It can be hard to find the right words to communicate what you’re looking for. Very simply, an agency brief is a document that summarises what you want your agency to do.

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11 easy ways to write more clearly

PR Daily

If you''re like me, you probably write posts or press releases, and then proofread them and wonder what in the world you were thinking when you wrote them. Ann Wylie of Wylie Communications cites the book "What Makes a Book Readable" by William S. The Enago blog also writes that.

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility.

Why and how a writing center can streamline your organization

PR Daily

Writing in the corporate world is terrible. That bad writing undermines productivity as employees waste time trying to understand reports and misinterpreting instructions. With their strong backgrounds in writing and storytelling, PR pros are well suited to manage writing centers.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

The ad, in which a woman receives a Peloton bike as a gift and then documents her yearlong fitness journey, quickly drew snarky comments and video spoofs from Twitter users. Storytelling is a hot trend as communicators look to break through the noise of a cluttered digital landscape.

30 jobs in the PR and marketing world

PR Daily

Write a unique résumé for every position (to please the bots). Stephanie Vozza shares six ways to create a technology-friendly CV in her “ How to write a résumé that will impress a bot ” piece. The tandem documents afford you a chance to go into more detail about your experience.

Avast scrambles after data-collection reports, Boston Market’s bawdy Twitter fail, and emoji become more inclusive

PR Daily

MEASURED THOUGHTS. The effort showcases the power of data and measurement, along with ways you can harness that power to drive emotional and evocative storytelling efforts.

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Google slammed for axing pro-union workers, McDonald’s to pay $26M in labor-law settlement, and key lessons from HIMSS’ rebranding

PR Daily

In a Twitter thread and Medium post , Google Walkout for Real Change said the search giant redrafted its policies that forbade looking at certain documents without specifying which were off-limits, “setting up an excuse to retaliate against organizers.”. MEASURED THOUGHTS.

10 terrific tech tools for PR pros

PR Daily

These apps, plug-ins and other handy helpers can streamline your workday and help you address writing and outreach issues. Most pros are familiar with online tools such as media databases, press release distribution services and media measurement services.

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How to Get On in New Communications: Be Nice

ZudePR

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . “Writing makes me aware.

PR Guide To Agency-Client On-Boarding

ImPRessions - Crenshaw Communications

Before the letter of agreement is signed, the agency and client should already agree on what general basis PR outcomes will be measured. See this earlier post for more on how to measure PR outcomes.

Agency 165

How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Measuring outcomes is like a holy grail for the PR industry, and here, too, automated tools help.

Agency 165

An Open Letter to Public Relations Professionals

B2B PR Sense

Looking ahead, earned media, a defining measure of PR for decades, will become a smaller and smaller part of what you do. Source: 2018 Global Communications Report. Fake news was rated the most challenging ethical threat by the 2018 Communications Report respondents.

The Benefit of Calculated in Risk in Public Relations

Sword and the Script

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. That’s no way to stand out in the clutter of modern digital communications.

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video.

SEO 201

Is Your Agency Failing You? Here’s 5 Warning Signs That They Are

PR Matters

All requests for action you make of your agency, whether by phone, face-to-face or Skype should be confirmed by them in writing. Don’t forget all of this should be part of your criteria of performance delivery for crisis communications.

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The 20 Responsibilities of PR and What They Entail

Onclusive

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

7 Keys To Executing A Successful PR Event

ImPRessions - Crenshaw Communications

The document will include all pre-event tasks, times and project owners up through each element of the event itself, the full script, and post-event work. Write a thorough post-event report. . The post 7 Keys To Executing A Successful PR Event appeared first on Crenshaw Communications.

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FedEx takes aim at Amazon, thought leadership shows promise for B2B, and Coca-Cola defends its new brand position

PR Daily

MEASURED THOUGHTS. RELATED: Join us for our Leadership and Executive Communications Conference ]. If your organization is trying to rebrand as a socially conscious leader, make sure there aren’t policy documents out there that could trip up your new message.

7 outstanding tech tools for PR pros

PR Daily

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ].

Tools 170

Charting the Course: A Guide to PR Planning

Solo PR Pro

Strategic planning forms the cornerstone of what we do as communications consultants, and provides the foundation that allows us to gain consensus and chart a strategic course for – and with – our clients. Prepare to get the client’s OK on your plan – in writing whenever possible.

Engineering the Enterprise for Content Marketing

Sword and the Script

While I am increasingly convinced employees are the key to scale – and have asserted as much in industry content marketing predictions – the invitation caused me to think through and write down , what’s driving my viewpoint. Recently a puzzle like the one nearby made rounds on the web.

The Caffè Latte Content Strategy

Doctor Spin

For me, the quality of any piece of informational content can be measured in the number of notes I will jot down while listening, watching, or reading it. If a piece of information is at a caffè latte level, I’ll write it down. Okay, this is going to be a weird blog post.

How to Create a Content Marketing Plan

Critical Mention

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success.

Using the PESO Model to Drive an Effective PR Content Strategy

Cision

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.

What Goes in an Annual PR plan

ReimaginePR

He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word. You can measure how many people shared a post on social.

Conquer Today’s Top B2B Content Marketing Challenges

Shift Communications

There are plenty of excuses for not producing consistent content, “We don’t have time,” or “We don’t have enough to write about.” Documenting your strategy will help hold you accountable. Challenge #3: Measuring content effectiveness.

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Basic Guide to PR Planning

Solo PR Pro

Strategic planning forms the cornerstone of what we do as communications consultants, and provides the foundation that allows us to gain consensus and chart a strategic course for – and with – our clients.

The Caffè Latte Content Strategy: How to Delight Followers with Actionable Servings

Doctor Spin

For me, the quality of any piece of informational content can be measured in the number of notes I will jot down while listening, watching, or reading it. If a piece of information is at a caffè latte level, I’ll write it down. Okay, this is going to be a weird blog post.

The Importance of “Being Human” in Marketing

Critical Mention

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos.

eBook 78

The Importance of “Being Human” in Marketing

Critical Mention

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos.

eBook 78

The Importance of “Being Human” in Marketing

Critical Mention

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos.

eBook 78

Defining Your PR Goals for your Brand Campaign

Mora Communications

Write your targets, goals and intents. Create targets that you can measure. . Make it a living, breathing document. . Brand Campaign Tips | Copyright © Mora Communications Inc. The post Defining Your PR Goals for your Brand Campaign appeared first on Mora Communications.

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Ernst & Young slammed for sexist seminar, musicians protest Amazon’s ICE ties, and content creators tap into the customer journey

PR Daily

HuffPost reported : One section of the document is devoted to women’s appearance: Be “polished,” have a “good haircut, manicured nails, well-cut attire that complements your body type,” it states on Page 36. MEASURED THOUGHTS.

Director of Product Marketing

Onclusive

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Exceptional writing skills.

20 key responsibilities for today’s PR pro

PR Daily

Job descriptions generally distill responsibilities and expectations, but PR and communications roles are often difficult to pin down. There’s often lack of clarity about goals, measurement and priorities, resulting in an inefficient, scattershot approach. Corporate communications.

Inbound PR With Iliyana Stareva

The Resolution Blog

I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. Measurement can be quite interesting here. How do you measure the success of inbound? On the other hand, PR people are pretty bad with measurement.

4 tips for better social media editing

PR Daily

Sloppy writing signals to prospects that you’re lazy, incompetent or careless—and perhaps all three. FREE GUIDE: 10 ways to improve your writing today ]. Your aim is to help clarify and strengthen a client’s communications. Don’t neglect measurement and metrics.

Tips for executing influencer marketing on a tight budget

PR Daily

While one of the perks of influencer marketing is that they essentially do the hard part— creating a video, writing a blog post or creating and editing a series of photos—it’s important to lay out guidelines so that the end result is not just a good fit, but also a success. Measuring success.