ImPRessions - Crenshaw Communications

MARCH 23, 2022

Set workflow and communications processes right away. We like to sync with clients even before an engagement “officially” begins to hammer out how they like to work, preferred communication channels, ideal weekly call times, team roles and other specifics so everyone can hit the ground running on day one. Do a deep dive. Be curious.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MAY 2, 2023

Those who work in PR, communications and media are especially concerned. Brainstorm fresh pitch angles One challenge for PR teams is generating fresh and timely ideas to generate coverage. Use of the same ideas leads to predictable pitches or even lazy PR programs. ChatGPT can assist in generating new ideas and topics.

Retail 156

Retail Video Pitching Technology 156

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. It is effective pulling out the key messages and topics from a document. The output can be exported as a Word document or via Clipboard. Wordtune works well to synthesise documents however we’ve found countless issues with OpenAI.

Tools 98

Tools Writing Pitching Web 98

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Every piece of information you receive after pitching serves a purpose. Record reporter responses .

Agency 170

Agency Media Software Pitching 170

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview. Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

MAY 24, 2016

Maintain a “living and breathing” messaging document. The resulting document is key to guiding the PR team in every type of outreach as we tell the brand story. The resulting document is key to guiding the PR team in every type of outreach as we tell the brand story.

Interviews 136

Interviews B2B Pitching Company 136

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor.

Report 119

Report Publicity Training Policies 119

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. Planning content in advance brings challenges, but savvy communicators still keep a framework in place. First steps.

Pitching 134

Pitching Interviews Video Report 134

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Tools Agency Resources 136

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Vetted” is like HARO or ProfNet with no pitching.

Pitching 148

Pitching YouTube Community Company 148

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. The document will include all pre-event tasks, times and project owners up through each element of the event itself, the full script, and post-event work. Have a full event run-through.

Pitching 185

Pitching Survey Video Examples 185

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

MaccaPR

JUNE 28, 2016

Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. The health benefits of deep breathing are well documented – from decreased aches and pains to improved circulatory and digestive systems. We say, “Prepare key messages and practice them.” “Use

Interviews 59

Interviews Media Training Media Training 59

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

Cision

JUNE 19, 2015

That’s how long I waited in a conference room for my future boss to arrive for my second interview. “I After all, anyone who was so inconsiderate during the interview process was likely to be a real nightmare on the job – a theory that my new boss confirmed in a matter of weeks. Forty minutes. Here are five others: 1.

Insurance 120

Insurance Insurance Interviews Crisis 120

Cision

NOVEMBER 30, 2017

By keeping our scope narrow, we can consistently provide resources for a very specific audience: those who run marketing and communications departments or otherwise manage marketing and communications tasks, from the CMO all the way down to the PR intern. Interviews. Word document? Guidelines for Submitting. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). It’s hard to believe that 2017 has come and gone. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Guess how many they ignore?

Measurement 120

Measurement Case Study Pitching Agency 120

Bianchi Biz Blog

FEBRUARY 22, 2021

How data collection and utilization are streamlining fleet communication between departments like drivers and maintenance, or drivers and dispatch. For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. Or, riding my bike.

Groups 55

Groups Meeting Transportation Media 55

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. Doug Wright, senior account director at Feintuch Communications, recommends building rapport online by following, sharing posts and commenting on social. I want to make a positive impact and move the business forward.

Financial 120

Financial Healthcare Media Relations Technology 120

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. Furthermore, press releases are used as a tool for direct communication, where companies are easily able to deliver messages to the public and their target audience without going through other channels, and they’re also seen as a permanent piece of a company’s public record.

Engineering 128

Engineering Writing Social Media Tools 128

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. It’s been an eye-opening experience.

Company 98

Company Survey Pitching Report 98

PR Fuel

JULY 14, 2021

It can also help you communicate your company values. For example, you might want to interview a CEO, stakeholder, or project leader. Before sending press releases to your media list, consider adding visuals to the document. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch.

Writing 88

Writing How To Media Guidelines 88

Presspage

AUGUST 24, 2018

Keep in mind how the contact prefers to be communicated to and provide more than one communication option to journalists. Leadership biographies and headshots The majority of journalists ask for a headshot of the executive they interview or choose to feature in a story.

Media 68

Media Leadership Product Launch Television 68

Public Relations Sydney

SEPTEMBER 14, 2014

A media kit is a document containing information about your business, product or event. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. Contact details: Include the contact details of the person who can be interviewed, a PR contact or anyone else of relevance.

Media 95

Media eBook Interviews Writing 95

ImPRessions - Crenshaw Communications

JULY 27, 2021

How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. The post What They Don’t Teach You About PR In College appeared first on Crenshaw Communications.

Conference 368

Conference Pitching Agency Writing 368

Ethical Voices

DECEMBER 18, 2023

Part of that was interviewing people at a metro stop and getting their takes on this. What are some other things we can do beyond if the media pitches aren’t landing? We understand strategy, we understand communication. We agreed to do a market research project with them. ” They’re paying us for those ideas.

Ethics 105

Ethics Data Training Agency 105

Communications Conversations

NOVEMBER 20, 2019

So, I thought I’d document some of the more common questions I’ve received and my answers (including a few questions from current job seekers)–mostly to share with all the people I’m sure to meet with in the months and years ahead! Most people can pitch a story. Many of the same questions, in fact.

Meeting 74

Meeting Banking Energy Company 74

Waxing UnLyrical

JANUARY 11, 2012

We set up schedule documents with time slots to be filled out, one for each hour (our tweetathons ran 9 am – 9 pm ET), and asked the Champions to sign up at least for an hour, if they could. a separate tweetathon “guide” for each such event, that linked to relevant documents. Communicate, communicate, communicate.

Twitter 107

Twitter Analytics Community Facebook 107

Sword and the Script

DECEMBER 3, 2019

The company is “moving away from document-based sentiment to sentence based sentiment. However, if you are looking for reporters to pitch on Instagram, good luck with that. In other words, all of the information Cision learns about who is reading your coverage can be used to define a target audience for a paid campaign.

Data 87

Data Enterprise Survey Instagram 87

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” From there the real conversation began.

Pitching 36

Pitching Transportation Conference Report 36

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. This is nirvana for a media relations professional. So how can you do it?

Media Relations 52

Media Relations Media Pitching Writing 52

Sword and the Script

JANUARY 3, 2017

His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Press releases are multipurpose, multifunctional documents.

Pitching 40

Pitching Writing Engineering Wikipedia 40

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch. UberConference.

Tools 108

Tools SMB Survey Software 108