ImPRessions - Crenshaw Communications

AUGUST 18, 2021

They’re an impressive document for anyone wanting to take a deep dive into a specific business or technical topic. However, to make a lengthy document more digestible for journalists, boiling the findings and content down into a short release may be the way to go. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. The communications team is using tools originally meant for marketers.

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

APRIL 9, 2024

Download a copy of “Tackling Misinformation: The Communications Industry Unites” here. In late 2023, PRSA convened a group of nearly two dozen communications executives, journalists, and academics to discuss misinformation and disinformation. They’re doing communications better than we do.

Education 95

Education Resources Interviews Study 95

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Set workflow and communications processes right away. We like to sync with clients even before an engagement “officially” begins to hammer out how they like to work, preferred communication channels, ideal weekly call times, team roles and other specifics so everyone can hit the ground running on day one. Do a deep dive. Be curious.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. Make it easy on the eyes.

Interviews 136

Interviews Construction Report Journalism 136

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

It’s all about… communication. PR is a part of communications, but ironically, we don’t always communicate well with one another within a team. Clear and cogent communication among team members ensures that every member knows their task and the deadline. What needs improvement? Writing still matters.

Writing 170

Writing Pitching Meeting Communications 170

Newsfile

OCTOBER 24, 2023

Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. This means that avoiding PR communication mistakes is probably high on your list of priorities. in the coming years.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

MAY 15, 2020

If your company has a graphic design team, collaborate with them to pull key header sections from the work documents and post them. In fact, Stories is particularly well suited for behind-the-scenes videos, customer interviews, or special announcements of interest to heavy users of a business product or service. Tell customer stories.

Instagram 333

Instagram B2B B2C Case Study 333

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. It is effective pulling out the key messages and topics from a document. The output can be exported as a Word document or via Clipboard. Wordtune works well to synthesise documents however we’ve found countless issues with OpenAI.

Tools 98

Tools Writing Pitching Web 98

ImPRessions - Crenshaw Communications

MAY 2, 2023

Those who work in PR, communications and media are especially concerned. Timely interview prep PR teams know that interviews can happen in a blink, which means minimal time to prepare a thorough briefing document for a spokesperson. The post How PR Teams Can Use ChatGPT appeared first on Crenshaw Communications.

Retail 156

Retail Video Pitching Technology 156

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” If you’re like many PR pros, then you’d likely be in a state of panic.

Interviews 145

Interviews Media Study Course 145

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. The communications team is using tools originally meant for marketers.

Communications 78

Communications Measurement Tools Enterprise 78

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR in High Definition

FEBRUARY 23, 2021

The comms team reacted fast and the organisation was quick to make changes – and communicate them well! But, how can you prevent this kind of crisis from happening in the first place and protect your organisation if the heavens open and you find yourself in the middle of a communications storm? Crystal clear communications.

Crisis 71

Crisis Communications Reputation Training 71

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

Skype 170

Skype Interviews Crisis Communications Crisis 170

The Resolution Blog

DECEMBER 1, 2015

What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! Changing the traditional PR structure and workflow isn’t easy so when we heard about the success of ING Bank communications team in Amsterdam, we had to find out more. Two years ago our business was siloed.

Banking 120

Banking Communications Software Google 120

Communications Conversations

DECEMBER 11, 2020

Did you feel like you had more or less communication with your new employer during the search process? Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. Give it a shot.

Interviews 185

Interviews Meeting Video Energy 185

ImPRessions - Crenshaw Communications

MAY 24, 2016

Maintain a “living and breathing” messaging document. The resulting document is key to guiding the PR team in every type of outreach as we tell the brand story. The resulting document is key to guiding the PR team in every type of outreach as we tell the brand story.

Interviews 136

Interviews B2B Pitching Company 136

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. It’s important that communicators meet the needs of both their clients, who are looking for coverage, and those in the media who want to receive the right kind of content.

Pitching 225

Pitching Print Conference Local 225

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The post Corporate Reputation And The Whistleblower Culture appeared first on Crenshaw Communications. Lately it seems particularly relevant.

Corporate 272

Corporate Reputation Policies Employee 272

Communications Conversations

SEPTEMBER 14, 2022

Couldn’t you work with a small group of employees and ask them to document their days or experiences with your brand? Let’s take interviews, for example. Instead of scripting the whole thing, set up the interview and general direction of the topics and then see where it goes from there. Your employees!

Brand 215

Brand Branding Instagram Video 215

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

APRIL 29, 2022

And if your pitch leads to an interview, coverage, or simply use of background material, note that in the spreadsheet. Make sure your lists and documentation are easily accessible to everyone in the shared resource. The post The Best PR Agency Asset: Flawless Media Contact Lists appeared first on Crenshaw Communications.

Agency 170

Agency Media Software Pitching 170

MaccaPR

JUNE 28, 2016

Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. The health benefits of deep breathing are well documented – from decreased aches and pains to improved circulatory and digestive systems. We say, “Prepare key messages and practice them.” “Use

Interviews 59

Interviews Media Training Media Training 59

Flatiron Communications

FEBRUARY 1, 2024

In this particular SLM, the user is given the chance to upload 20 documents of any length to create a custom dataset to which one can pose questions and receive back intelligent, insightful, and prosaically written answers based on the uploaded content. Those transcripts were the first documents I loaded into NotebookLM.

Google 28

Google Government Journalism Industry 28

Ethical Voices

SEPTEMBER 26, 2022

The most important ethics priority for healthcare communicators. I would say document. Then whoever you’re speaking with, they may want to reinforce what you’ve said by interviewing other people and that’s fine because the information that you give is accurate, timely and fair. Trust those sensors. .

Healthcare 68

Healthcare Ethics Communications System 68

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. In that case, it helps to conduct interview over email. Interview is deadly dull .

Interviews 309

Interviews Product Launch Radio Media Training 309

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” If you’re like many PR pros, then you’d likely be in a state of panic.

Interviews 60

Interviews Media Study Course 60

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor.

Report 119

Report Publicity Training Policies 119

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. Document what you want to achieve from your positioning and how you can be relevant to your community. Cunningham is the author of ‘Get to Aha!

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Barokas

MAY 28, 2020

Left unchecked, the effects of Zoom fatigue can become detrimental to work outcomes, particularly for communications professionals and spokespeople. Video conferencing demands excessive multitasking from the brain, and impairs humans’ innate ability to read nonverbal cues when communicating with others. Take a breather.

Video 97

Video Interviews Meeting Energy 97

Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! This is a living document, so don’t forget to update prodigiously. For the original blog, please visit here.

Agency 64

Agency Technology Meeting Software 64

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The post Corporate Reputation And The Whistleblower Culture appeared first on Crenshaw Communications. Lately it seems particularly relevant.

Corporate 156

Corporate Reputation Policies Employee 156

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

It goes far beyond a mere PR or communications problem. He tweeted, “it’s critical journalists document, validate, and refute such information directly so people can form their own opinions. ” He then rubbed salt in the wound by giving a rare interview to Sean Hannity’s radio program.

Twitter 136

Twitter Facebook Radio Interviews 136

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. Planning content in advance brings challenges, but savvy communicators still keep a framework in place. First steps. Join the group here.

Pitching 136

Pitching Interviews Video Report 136

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

It goes far beyond a mere PR or communications problem. He tweeted, “it’s critical journalists document, validate, and refute such information directly so people can form their own opinions. ” He then rubbed salt in the wound by giving a rare interview to Sean Hannity’s radio program.

Twitter 120

Twitter Facebook Radio Interviews 120

Cision

JUNE 19, 2015

That’s how long I waited in a conference room for my future boss to arrive for my second interview. “I After all, anyone who was so inconsiderate during the interview process was likely to be a real nightmare on the job – a theory that my new boss confirmed in a matter of weeks. Forty minutes. Here are five others: 1.

Insurance 120

Insurance Insurance Interviews Crisis 120