The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. They can also affect your search engine rankings, as Google considers the quantity and quality of your reviews when ranking your business. But what happens when you receive negative reviews? 5 Effective Tips For Replying To Negative Reviews 1.

Policies 96

Policies Construction Reputation Privacy 96

Landis PR

JULY 26, 2021

That has the same connotation in our digital communications world of today. YEXT started as a location and listings management service that now offers advanced, AI-driven engagement interaction to help with sales, service and even employee communications. By Sean Dowdall. They have quite a reputation!”

Reputation 111

Reputation Tools SEO Customer Service 111

Flack's Revenge

DECEMBER 7, 2020

If “communications” or “PR” are in your job description, you may wonder what to do with “secret sauce.” A Google search surfaced the term in a 1993 BYTE magazine article about CD-ROMs (boy was that a great publication, back when magazines were real, glossy and thick as an encyclopedia). Or keys to the kingdom.

How To 194

How To Wikipedia Engineering Web 194

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Twitter serves a unique role as a communication channel that can’t be found anywhere else. Maybe someone has discovered that Twitter is the #1 channel for @realDonaldTrump and @potus to communicate directly to and with the world.

Twitter 235

Twitter Customer Service Web Facebook 235

Beyond PR

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. Communicators must use a multi-channel approach to effectively reach their target audiences – no secret there.

Communications 64

Communications YouTube Instagram Analytics 64

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Google Hangouts / Skype. Let’s look at some of the prominent social platforms’ chat features.

Skype 120

Skype Facebook Customer Service Google 120

Waxing UnLyrical

MARCH 19, 2013

Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice. Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. Responsibly-designed research.

Community 95

Community Communications Case Study Customer Service 95

Cision

FEBRUARY 12, 2016

Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. Once you have a better grasp on each department’s goals, you’ll be able to sit down and determine if you really need to launch that Periscope account or reduce posting on Google+.

Strategy 120

Strategy Customer Service Social Media Software 120

Communications Conversations

FEBRUARY 1, 2022

And sure, there are many ways brands earn trust–customer service, CEO actions, and pricing just to name a few. What about their Google Analytics Academy? Or, what about Google’s popular “Year in Search” report and data? The chart below says it all. But, content marketing fits into that mix, too.

Privacy 88

Privacy Content Marketing Google Web 88

Stephen Waddington

MAY 16, 2017

It marks the shift from asymmetrical to symmetrical communication, in a way that James Grunig and Todd Hunt would recognise. Consumers find their own media via Google and social media newsfeeds. This is arguably the most powerful form of media for both internal and external communications. Shouting doesn’t work anymore.

Publicity 119

Publicity Customer Service Community Internal 119

Bianchi Biz Blog

FEBRUARY 2, 2023

A Google search turned up more than 36 million news items about it. Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants.

Automotive 80

Automotive Training Customer Service Data 80

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications. By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

Solo PR Pro

OCTOBER 16, 2018

Gayle Lynn Falkenthal, APR of the Falcon Valley Group , recommends: “Check all current plans and update for 2019, including your strategic communications plan, crisis communications plan, and anything else relevant. Rose of DKR Communications. Ok, Google…Siri … Alexa…”. Also, update editorial calendars for 2019.”.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. You can see visually this in the Google Trends chart above ( or see it for yourself online ). Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” c) What makes a great pitch?

Media Relations 152

Media Relations Media Print Software 152

Cision

APRIL 10, 2017

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience? A Forrester survey found that 68 percent of businesses say that delivering personalized experiences for customer is a priority.

Brand 223

Brand Branding Pitching Conference 223

Rock the Status Quo

MARCH 30, 2015

Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible. ” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.”

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Cision

MAY 6, 2015

She is the Co-Chair of the North American chapter of AMEC (International Association for the Measurement and Evaluation of Communication) and Vice President at BurrellesLuce and one of the prominent voices in PR measurement. Marketing is responsible for X, Customer Service for Y, PR for Z. tool like Google Analytics.

Engineering 120

Engineering How To Measurement Analytics 120

Prohibition

DECEMBER 9, 2021

Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. Will your customer service team receive an increased amount of calls, what about your website and social media channels?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

NOVEMBER 3, 2020

The new product also offers integration to “Office365 or Google Workspace to send and record emails to the media and keep a centralized record” of team communication. business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging.

Instagram 140

Instagram Technology Resources Employee 140

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). However, relying on just what’s happening now isn’t enough any longer.

Analytics 96

Analytics Software Technology Data 96

Waxing UnLyrical

MAY 2, 2013

Google Trends. Then take those new ideas back to the Google Keyword Tool and gather more info. Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). Customer Care Team. Google search. Pay close attention to the related terms area.

Blogging 111

Blogging SEO Web Google 111

PR 20/20

JANUARY 16, 2023

KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage. For Search + Analytics , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Onclusive

JUNE 1, 2023

Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. The-house PR person or head of communications.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Critical Mention

AUGUST 21, 2018

From Google to Facebook to Yelp, what people say about your company matters. According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. In today’s digital world, online reviews can make or break your business. Jolie Shapiro.

Customer Service 61

Customer Service Writing Financial Local 61

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

There’s also a push to make the technologies a bigger part of the workplace, with Microsoft, Google and Amazon revving up business services. The post 5 PR-Friendly Brands For 2018 appeared first on Crenshaw Communications. Each assistant has also made news by announcing new features. Siri can control lights.

Brand 136

Brand Branding Retail Comparison 136

Shift Communications

AUGUST 9, 2016

Take for example, the way that businesses are evolving to keep in constant contact with their customer base (from this year’s KPCB Internet Trends Report by Mary Meeker): Many brands are taking to text messaging or social messaging apps to provide better customer service. Katie Lioy. Director, Marketing Technology.

Technology 60

Technology Marketing Tools Customer Service 60

Waxing UnLyrical

MAY 27, 2017

Here’s what I did when I realized AAA was trying to hustle me into dropping my wallet on its driver seat sooner than usual: I remembered reading something about an app/service from Verizon that is basically the poor cousin of OnStar. Twitter Facebook Google+ LinkedIn Why AAA Should Be Worried About Getting a C- From Me.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Waxing UnLyrical

APRIL 10, 2012

I even emailed customer service and was told my order would arrive on time. Without saying a word, Fancy Fortune Cookies told myself, and every other customer that visited their page, that they didn’t care what any of us had to say. Rachael is now a communication and design professional living in the Washington, D.C.,

Small Business 106

Small Business Customer Service Facebook Retail 106

5W PR

OCTOBER 24, 2019

Not only will this allow businesses to provide better and more optimized customer service, but it will also encourage business owners and page managers to spend more time on the social networking platform as well as spend more marketing budget on advertising.

Facebook 60

Facebook Tools Advertising Advertising 60

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. But bored to the point where we make customers feel uncomfortable? To the point where our body language communicates such negativity that they’d rather be anywhere else but in front of us?

Technology 92

Technology Customer Service Retail Software 92

Shift Communications

JUNE 30, 2015

This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. We also forget to set up specific campaign and audience goals in Google Analytics. What they read? Derek Lyons. Vice President.

B2B 60

B2B Analytics Google B2C 60

Communications Conversations

SEPTEMBER 3, 2019

It’s an extension of the Dental Hacks Podcast , one of the more popular podcasts in all of dentistry (podcasting in dentistry is a big deal–just Google “dentist podcasts” and see for yourself!). I could see brands developing groups for loyal super-fans as a way to facilitate customer service and innovation.

Groups 68

Groups Brand Branding Facebook 68

Waxing UnLyrical

AUGUST 18, 2014

Carving out the Modern Day Communicator. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75