Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Gigantic multi-national and trans-national corporations have no respect for borders or governments.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

MARCH 15, 2022

In my observation it is similar to the experience of searching Google – enter your query and hit the enter button – and you can see the results. Natural language processing (NLP) and sentiment analysis are white-labeled from outside companies including Google. It’s probably hard for any company to match the AI capabilities of Google.

Tools 161

Tools Media Software Analysis 161

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Prohibition

DECEMBER 9, 2021

Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. Will your customer service team receive an increased amount of calls, what about your website and social media channels?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). However, relying on just what’s happening now isn’t enough any longer.

Analytics 96

Analytics Software Technology Data 96

Stuart Bruce

SEPTEMBER 16, 2017

We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses of voice interfaces for public relations and corporate communications. Unfortunately, I can’t imagine either Google or Apple being this smart.

Google 111

Google Corporate Local Privacy 111

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. The-house PR person or head of communications. 11 Steps to Effectively Managing a PR Crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

MAY 27, 2017

Here’s what I did when I realized AAA was trying to hustle me into dropping my wallet on its driver seat sooner than usual: I remembered reading something about an app/service from Verizon that is basically the poor cousin of OnStar. Twitter Facebook Google+ LinkedIn Why AAA Should Be Worried About Getting a C- From Me.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers. Alternatively, they can hire a specialist in the field. Do you want more sales?

Reputation 62

Reputation Company Engineering Banking 62

Waxing UnLyrical

AUGUST 18, 2014

Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Carving out the Modern Day Communicator. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. Does Too Much Technology Make Us Bored?

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. Meanwhile Google+ has fallen by the wayside.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 5) Alignment of marketing and customer success. 4) New emphasis on trust.

Social Media 96

Social Media Marketing Media Creativity 96

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. But bored to the point where we make customers feel uncomfortable? To the point where our body language communicates such negativity that they’d rather be anywhere else but in front of us?

Technology 92

Technology Customer Service Retail Software 92

Polaris

SEPTEMBER 4, 2014

Google returns over 27 million results. At best, DIY PR will lead you to waste a portion of your communications budget. At worst, it’s a recipe for corporate disaster. PR encompasses all forms of business communication. If you search the phrase do-it-yourself public relations ,? a good way to save a few dollars.

Publicity 100

Publicity Interviews Reputation Construction 100

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. Each corporate PRCA member will be expected to engage with a local school each year.

Government 103

Government Education Print Ethics 103

PR 20/20

OCTOBER 5, 2017

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. How does a billion dollar corporation become a trustworthy source for consumers?

Marketing 45

Marketing Engineering Resources Consumer 45

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. Twitter Facebook Google+ LinkedIn Monday Roundup: Understanding The 7C Social PR Framework™.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

AUGUST 18, 2014

Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Carving out the Modern Day Communicator. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. Does Too Much Technology Make Us Bored?

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Waxing UnLyrical

FEBRUARY 21, 2013

Truth be told, I think we as public relations professionals have gotten really good at connecting with those who are important to us or to our clients, acknowledging their importance, and working diligently to maintain strong, open communications with them at all levels. Twitter Google+ LinkedIn On Falling in Love…and Public Relations.

Publicity 82

Publicity Nonprofit Banking Government 82

Waxing UnLyrical

JANUARY 30, 2013

And while I don’t know how it will change over time, right now I think it is one of, if not the best, CRM systems for small business owners (note, you need to be using Chrome or Safari) on a budget, and who primarily work in Gmail (or use Google Apps). It integrates completely with Gmail (or Google Apps). How Streak works.

Small Business 108

Small Business System Google Examples 108

Waxing UnLyrical

FEBRUARY 15, 2013

Ideally, as a customer, I would love to engage with the brand through social media. H owever, recent stats show big brands do not bother to engage with their customers on social media. Twitter Google+ LinkedIn Starbucks – It’s Time to Brew Some Tweets. other passions include singing (professionally trained for over a decade!)

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Waxing UnLyrical

MARCH 11, 2015

All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter.

Measurement 40

Measurement How To Analytics Customer Service 40

Katie Paine's Measurement Blog

MARCH 9, 2023

Too often, PR people define success as a big pile of clips, or a lot of neutral coverage, when in fact senior leadership thinks success is more leads or more messages communicated. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Failing to get agreement on what “good” is.

Measurement 52

Measurement How To System Comparison 52

Waxing UnLyrical

SEPTEMBER 27, 2012

The service is impeccably smooth; the food is great. Now the purists among us are muttering under their breath that “customer service is so much more than just making someone feel good.”. People who feel good about their experience with your product or service are likely to become repeat customers. And it was.

Customer Service 105

Customer Service Banking Nonprofit Facebook 105

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. Now’s the time for you, as a business professional and a professional communicator, to leverage the power of LinkedIn Pulse. When done strategically, your content could rank on Google easier with LinkedIn than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

FEBRUARY 27, 2013

After all, as communication strategists, often we’re not the ones following but giving direction. The whole thing about being a team player, and “there is no I in team”… yea, well, that’s a phrase we all pay lip service to, but I think most of us would rather be leading the team as opposed to letting someone else do it.

LinkedIn 98

LinkedIn Customer Service Report Crisis 98

MaccaPR

FEBRUARY 10, 2015

Corporate Video Producers Take Note: See how Swift addresses the camera in a conspiratorial whisper, the lens a foot from her face, as she takes you (yes, just you alone – except for the other 2.4 Swift’s online communication truly feels like a dialogue with fans. million viewers) into her confidence.

Social Media 48

Social Media Marketing Media YouTube 48

Waxing UnLyrical

DECEMBER 14, 2012

Kirk Hazlett’s posts, for example, often reinforce the strong customer service element in good public relations and how, while “it’s not rocket science,” it does take hard work. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Facebook 87

Facebook Customer Service LinkedIn Examples 87