Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. You can see visually this in the Google Trends chart above ( or see it for yourself online ). Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy.

Media Relations 156

Media Relations Media Print Software 156

Beyond PR

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. Communicators must use a multi-channel approach to effectively reach their target audiences – no secret there.

Communications 64

Communications YouTube Analytics Instagram 64

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 144

Instagram Technology Resources Employee 144

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). Vice President, Marketing Technology. Stay tuned! Christopher S.

Analytics 96

Analytics Software Technology Data 96

Waxing UnLyrical

MARCH 19, 2013

Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice. Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. Responsibly-designed research.

Community 95

Community Communications Case Study Customer Service 95

Bianchi Biz Blog

FEBRUARY 2, 2023

A Google search turned up more than 36 million news items about it. Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants.

Automotive 80

Automotive Training Customer Service Data 80

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120

PR 20/20

JANUARY 16, 2023

KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage. For Search + Analytics , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

These include moves to integrate the technology into vehicles, with BMW and Ford , opting to add Alexa, for example. There’s also a push to make the technologies a bigger part of the workplace, with Microsoft, Google and Amazon revving up business services.

Brand 136

Brand Branding Retail Comparison 136

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Critical Mention

AUGUST 21, 2018

From Google to Facebook to Yelp, what people say about your company matters. According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. In today’s digital world, online reviews can make or break your business. Jolie Shapiro.

Customer Service 61

Customer Service Writing Financial Local 61

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Second, we overestimate the power of the human touch.

Software 83

Software Technology Knowledge Base Creativity 83

Onclusive

JUNE 1, 2023

Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

Waxing UnLyrical

AUGUST 18, 2014

Carving out the Modern Day Communicator. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. Does Too Much Technology Make Us Bored? Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Five Factors of a Golden Age.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The web has overhauled organisational communication and marketing. Happy New Year.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MARCH 7, 2013

Teachers saw students in class and/or during the school day, but once the three o’clock bell rang, communication ceased until the following school day. With the creation of email, Facebook, Twitter, and Google+, it’s near impossible for the human part of a teacher to go without notice in settings less familiar than school.

Education 89

Education Social Media Media Newspapers 89

Waxing UnLyrical

AUGUST 18, 2014

Carving out the Modern Day Communicator. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. Does Too Much Technology Make Us Bored? Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication.

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. He wanted to try this new technology on for size. He’s a busy CEO and recognized social media would be a factor in how he communicated with various audiences.

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

MARCH 11, 2015

All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter.

Measurement 40

Measurement How To Analytics Customer Service 40

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Along the same lines, Google currently offers Gemini Pro in Bard. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

Trends 105

Trends YouTube Video Social Media 105

Karen Freberg

JULY 18, 2017

Messenger is being used in a variety of different ways, like customer service. Google Analytics. Instagram has done the same thing as well as adding their own stickers and geolocation. Video and photo replies are now available on IG. One of the challenges of course with all of these advances is to see how it is being applied.

Social Media 40

Social Media Resources Media Case Study 40

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. Now’s the time for you, as a business professional and a professional communicator, to leverage the power of LinkedIn Pulse. Top topics included hiring , customer service and professional development tips.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Onclusive

JUNE 29, 2018

Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis. How crisis communications has changed. Act quickly and apologize if necessary.

Crisis 186

Crisis How To Brand Branding 186

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to every customer service interaction. Rudimentary folks can start with a very simple Google search, but you can imagine that’s not sustainable. read more. #18:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. In my observation it is similar to the experience of searching Google – enter your query and hit the enter button – and you can see the results.

Tools 161

Tools Media Software Analysis 161

The Stalwart Blog

APRIL 26, 2020

I’ve learned more about technology in the last three weeks than I’ve known in the last five years. In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. Steve Smith: Yeah.

Crisis 78

Crisis Local Facebook Social Media 78

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? However, they are embracing technology and are accessible to brands, like Pentair, who think digital. Organic search is a key aspect of inbound success, and Google often rewards content for longevity.

Marketing 45

Marketing Engineering Resources Consumer 45

PR 20/20

MAY 23, 2017

KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Gigaom ( @Gigaom ): Gigaom dubs itself as “The Industry Leader in Emerging Technology Research.” The blog is authored by the VP of marketing technology at Shift Communications ( @SHIFTComm ), Christopher Penn. a match made in heaven).

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. Q: How did you decide on the ideal marketing technology stack? Q: How did you communicate the new digital direction internally? A: Work with the right partner.

Marketing 42

Marketing Leadership Engineering Education 42

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Mobile, data and wearable technology. Google Glass is still at a rudimentary stage.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. Meanwhile Google+ has fallen by the wayside. billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Shift Communications

AUGUST 24, 2016

It would seem logical that communicators would rush to embrace data as a strong asset in defining and refining strategy for better outcomes. This mindset ignores more cutting edge analysis such as customer journeys, and even more “traditional” marketing funnel aspects related to PR. However described, PR and Marketing is awash is data.

Data 60

Data Marketing System Google 60

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 5) Alignment of marketing and customer success. “A 8) Creativity over productivity.

Social Media 96

Social Media Marketing Media Creativity 96