Rock the Status Quo

MARCH 30, 2015

Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible. ” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.”

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

PR 20/20

JANUARY 16, 2023

KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage. For Search + Analytics , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

MAY 27, 2017

Here’s what I did when I realized AAA was trying to hustle me into dropping my wallet on its driver seat sooner than usual: I remembered reading something about an app/service from Verizon that is basically the poor cousin of OnStar. Twitter Facebook Google+ LinkedIn Why AAA Should Be Worried About Getting a C- From Me.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. She always improves my work. That’s thanks to you.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. But bored to the point where we make customers feel uncomfortable? To the point where our body language communicates such negativity that they’d rather be anywhere else but in front of us?

Technology 92

Technology Customer Service Retail Software 92

Waxing UnLyrical

AUGUST 18, 2014

Carving out the Modern Day Communicator. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. Wouldn't you like to be in her kitchen?

Case Study 40

Case Study Study Training Small Business 40

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. Surprising, since you only need to Google “innovation” to see all the articles that express the importance of innovation in business.

Brand 54

Brand Branding Trends Social Media 54

Waxing UnLyrical

JANUARY 30, 2013

While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. It integrates completely with Gmail (or Google Apps). magnum via Flickr, CC 2.0.

Small Business 108

Small Business System Google Examples 108

Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. Click here to see our 10 minute KimberMedia WarRoom Google+ Hangout discussion. Communication Customer Service Guest Posts Social Media facebook Imgur meme PreventDisease.com Reddit social media sharing' Guest post by Jenelle Conner. It’s where I work.

Social Media 111

Social Media Reddit Media Facebook 111

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities.

Social Media 60

Social Media Media Twitter Insurance 60

PR 20/20

NOVEMBER 30, 2022

This way, you can best target, communicate and serve up the most relevant content to each vertical. Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Is it your culture?

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

AUGUST 18, 2014

Carving out the Modern Day Communicator. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know.

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. Messenger is being used in a variety of different ways, like customer service. Google Analytics. Video and photo replies are now available on IG. HubSpot Certifications.

Social Media 40

Social Media Resources Media Case Study 40

Waxing UnLyrical

MARCH 11, 2015

All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

AUGUST 5, 2015

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. Do customer service on Snapchat?

Measurement 40

Measurement How To Marketing Engineering 40

Waxing UnLyrical

FEBRUARY 27, 2013

After all, as communication strategists, often we’re not the ones following but giving direction. The whole thing about being a team player, and “there is no I in team”… yea, well, that’s a phrase we all pay lip service to, but I think most of us would rather be leading the team as opposed to letting someone else do it.

LinkedIn 98

LinkedIn Customer Service Report Crisis 98

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Along the same lines, Google currently offers Gemini Pro in Bard. Personalize communications to make customers feel valued. Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. Now’s the time for you, as a business professional and a professional communicator, to leverage the power of LinkedIn Pulse. When done strategically, your content could rank on Google easier with LinkedIn than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Prohibition

AUGUST 4, 2021

If you don’t have the time to do this, you’re going to end up losing out on potential customers and sales. The Internet is a vast, complex system of virtual connections and communities. No longer can brands provide a steady, reliable comfort from generation to generation, focusing on product quality and customer service.

Reputation 62

Reputation Company Engineering Banking 62

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. Is it isolated in one community or one space or one network? Rudimentary folks can start with a very simple Google search, but you can imagine that’s not sustainable. 18: The future of storytelling in healthcare communications. read more. #18: read more. #17:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. jaybaer explains why keeping customers is cool. It may require some serious agility, but he says it works.

Social Media 0

Social Media Marketing Media Customer Service 0

Polaris

SEPTEMBER 4, 2014

Google returns over 27 million results. At best, DIY PR will lead you to waste a portion of your communications budget. PR encompasses all forms of business communication. A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations.

Publicity 100

Publicity Interviews Reputation Construction 100

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. I get them from all over the place right now.

Crisis 78

Crisis Local Facebook Social Media 78

Journalistics

MARCH 24, 2015

Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels. First up, who do you communicate with? Who do you need to communicate to? It’s WHO do we NEED to communication WITH. – do you really value your customers?

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

MAY 23, 2017

KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. The Social Strata blog is brought to you by the creators of la , a platform that enables community engagement. The blog is authored by the VP of marketing technology at Shift Communications ( @SHIFTComm ), Christopher Penn. Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

DECEMBER 14, 2012

Kirk Hazlett’s posts, for example, often reinforce the strong customer service element in good public relations and how, while “it’s not rocket science,” it does take hard work. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Facebook 87

Facebook Customer Service LinkedIn Examples 87

Waxing UnLyrical

SEPTEMBER 6, 2012

Lesson: Social media allows you to connect and communicate with a large audience of people, but it also allows you to build a community and give your customers a more intimate experience. Be aware that you’re under a microscope at all times, and you have to be engaged in constant communication on Twitter.

Twitter 73

Twitter Social Media Interviews eBook 73

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We can understand how Facebook and Twitter conversations can represent different parts of the community.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. Meanwhile Google+ has fallen by the wayside. billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

MaccaPR

FEBRUARY 10, 2015

And, back in 2012, Swift pre-released her ‘Red’ single, “We Are Never Ever Getting Back Together” via a Google+ hangout with fans and a live Web chat, which launched a full two months before the CD dropped at retail. Lesson #6 - Transform Your Customers into A Community. Her fans have embraced the collective moniker, “Swifties.”

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 5) Alignment of marketing and customer success. “A 8) Creativity over productivity.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. The Public Relations Communication Association’s (PRCA) expulsion of Bell Pottinger drew a firm line in the sand around ethical practice.

Publicity 164

Publicity Ethics Data Community 164