Stephen Waddington

MAY 16, 2017

It marks the shift from asymmetrical to symmetrical communication, in a way that James Grunig and Todd Hunt would recognise. Today the only deadline is now, content is filed direct to the internet, and media planning is a discipline in its own right. Consumers find their own media via Google and social media newsfeeds.

Publicity 119

Publicity Customer Service Community Internal 119

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. T he industries that generate the highest demand : Technology, financial services and higher education. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. “A PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 96

Social Media Marketing Media Creativity 96

Waxing UnLyrical

MAY 2, 2013

Google Trends. Then take those new ideas back to the Google Keyword Tool and gather more info. See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Google Analytics. Customer Care Team. Google search.

Blogging 111

Blogging SEO Web Google 111

Prohibition

DECEMBER 9, 2021

But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period. Use all your communications channels. Who is monitoring those?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Google Glass is still at a rudimentary stage. c) Donald Steel. And that’s another trend for the good.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Prohibition

AUGUST 4, 2021

Reputation management involves combining social media marketing, review management, content marketing, search engine optimisation, and public relations strategies to promote and protect your online image. As soon as negative information about a brand is shared on the Internet, its customers can lose faith in it.

Reputation 62

Reputation Company Engineering Banking 62

PR 20/20

NOVEMBER 30, 2022

As Forbes states , it’s not enough to cast a wide net across target audiences; instead, narrow your focus to define vertical markets. This way, you can best target, communicate and serve up the most relevant content to each vertical. What makes our company unique in the market? Customer service?

Marketing 52

Marketing Technology Internal International 52

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

MARCH 3, 2015

Whether it’s the 140 character limit on Twitter, or a comment which reads TLDR, simplicity spells success in customer service, and customer service is good marketing. He created a unit combining existing call centers and a newly formed social-media customer-care group.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Beyond PR

APRIL 19, 2018

Today, it’s even harder because tons of content is published every second, of every day. To combat this problem, communications pros are turning towards influencer marketing to amplify their message. Download our free guide, How to Succeed With Influencer Marketing! Want to earn results with influencers?

Video 63

Video Marketing Creativity Consumer 63

Journalistics

MARCH 24, 2015

Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels. Why do you need a digital content strategy?

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

OCTOBER 5, 2017

Organic search is a key aspect of inbound success, and Google often rewards content for longevity. A study by Ahrefs about ranking in Google showed that the average age of a Google result declined as you scroll down the page. New software for marketing automation and other tech tools. >>>

Marketing 45

Marketing Engineering Resources Consumer 45

PR 20/20

JULY 31, 2018

At the time, this organization used a product-catalog based website and had not thought of content as a revenue-driving marketing tactic. Needless to say, to go from executing inbound marketing at a $30 million company to an $8 billion company in six years has shown me a many different bites of the apple.

Marketing 42

Marketing Leadership Engineering Education 42