PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). What to Pitch When.

Pitching 130

Pitching Television System Local 130

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. THAT is what makes a good pitch. things that you need to be pitching the media. And I want you to pitch the media today.

Industry 130

Industry Pitching How To System 130

Onclusive

FEBRUARY 11, 2021

To learn more, download the full whitepaper here. . When pitching to journalists, focus on customer stories that prove the value of your solution or product. Journalists share that they want to speak to people involved in the company: the person who had the ideas, built the brand, and can answer specific questions.

How To 221

How To Media Training Storytelling Financial 221

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. Whose audience will engage and be interested and click through to learn about your product, service or brand? There’s no cost to download it. So, download that. It’s s dicey question.

How To 234

How To Brand Branding Financial 234

Public Relations Sydney

OCTOBER 19, 2014

A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. So now you’ve come up with a great story idea, researched the publications and journalists to contact and sent the media pitch.

Pitching 91

Pitching How To Media eBook 91

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. If they ask for an interview, make it easy for them to arrange a time. Simple advice for PR pitches from journalists Reporters get a lot of pitches.

Journalism 126

Journalism Media Relations Report Survey 126

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Giving back to your community can be a big boost to your brand.”.

Local 216

Local Government Community Corporate 216

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. .

Interviews 136

Interviews Pitching Infographics Print 136

Cision

JULY 25, 2017

Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality. This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Newsfile

JANUARY 30, 2024

Download the report! In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

MARCH 3, 2016

Thought leadership: it’s vital to brands big and small, established and new. With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media professionals. Keep your pitch informative and concise.

Pitching 75

Pitching Media Leadership Examples 75

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the brand or PR agency behind the media tour, you will be driving the action. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

” Crafting and packaging compelling stories and conveying them to the right audience is the essence of building a brand through PR. This led to a story pitch unlike anything the client had done before, ultimately resulting in interest from the major paper in the community. Adopt a formal interview process.

Publicity 149

Publicity Insurance Insurance Interviews 149

PR for Anyone

JUNE 23, 2021

Do they see interviews, media, articles featuring you as the expert? Is the branding consistent? If you like this tip, if you’d like to learn more about landing in the media or messaging or branding, go to CaptivateandCashIn.com/Blueprint and download your blueprint. When someone Googles you, what do they see?

Industry 130

Industry Social Media Google Training 130

Sword and the Script

MAY 4, 2021

It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. While we’re on pitching, Spin Sucks looks at tips from recent surveys.

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Tools Survey Pitching Analytics 99

Flack's Revenge

MAY 12, 2016

Rather than assume that media are the quarry, to be hounded by PR, Babbler envisions that press will gladly opt in and connect with brand content online. So I got back in touch with Hannah and conducted the following email interview. We have a matchmaking algorithm that connects brands with the most relevant reporters.

B2C 120

B2C System Interviews Report 120

Cision

OCTOBER 27, 2016

Is your brand prepared to adapt? Nathan Friedman, general manager of Citizen Relations, says brands need to constantly be on the lookout for new opportunities for innovation. What do you think are some of the biggest PR challenges facing brands today? What are some of the ways brands need to adapt? Think like a consumer.

Airlines 120

Airlines Travel Consumer Creativity 120

Newsfile

JANUARY 24, 2024

Download the report! In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

AUGUST 15, 2015

With smartphones, particularly the iPhone, it is easy to download and consume episodes, and awareness of the audio content medium has doubled since 2006. Brands should leverage podcasting in their content marketing strategies, especially if they want to engage a loyal audience. Podcasting influencers highly recommend the Mackie brand.

Tools 120

Tools Skype Software Content Marketing 120

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. If caught in a lie to a journalist, particularly about numbers – market share, sales, downloads, or dates – the story will never see the light of day, or a nasty piece may result. But beware the negative consequences. The horrible hire.

Agency 136

Agency Pitching Construction Print 136

Presspage

AUGUST 24, 2018

Most companies today provide website visitors with a downloadable media or press kit. Leadership biographies and headshots The majority of journalists ask for a headshot of the executive they interview or choose to feature in a story. Ensure videos are labeled accurately and are compressed to minimize download time and file space.

Media 68

Media Leadership Product Launch Television 68

Public Relations Sydney

JANUARY 18, 2015

Branding is an important aspect of a business’ reputation, used to showcase how they are unique and stand out from the competition. Personal branding is just as important as your business’ brand and is the key to being in the spotlight as an expert. Start pitching to media outlets and connect with your audience.

Brand 40

Brand Branding How To eBook 40

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Public Relations Sydney

OCTOBER 12, 2014

Public relations is a great way to build awareness for a charity, grow the brand, communicate to a target audience and encourage support. You can use case studies on your website, social media channels, in speaking presentations, in reports to gain new sponsors and by pitching them to the media.

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Case Study How To Study Pitching 90

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

Cision

AUGUST 20, 2015

If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. A: Analytics across podcast hosting services are fairly similar (downloads by episode). Q: How much prep/research time do you spend for each interview? I prefer to polish it up.

Skype 120

Skype Software Analytics Interviews 120

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story. Have a reason. Provide assets.

Meeting 81

Meeting Automotive Media Transportation 81

Cision

SEPTEMBER 8, 2016

You can’t force a relationship with prospective and current customers by creating content solely for the sake of your brand. Users create 20 times more content than what the LEGO brand creates. Customers want a consistent experience across every interaction with your brand. Conducting deep dive interviews.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch. BuzzSumo pro plans allow one to identify influencers’ shared content, find backlink opportunities, and monitor brands and competitors’ content. UberConference. Every PR agency needs a versatile solution for meetings.

Tools 108

Tools SMB Survey Software 108

Beyond PR

MARCH 11, 2016

We dream of getting picked up by major mainstream media, landing interviews in renowned industry publications, and having influencers click and share our news on social media. Clickthroughs from the links in your release are another great way to gauge interest in your brand or story. Audience Demographics. Multimedia Impact.

Report 74

Report Video Measurement Travel 74

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Cision

OCTOBER 25, 2016

As an example of why this is important, I got two pitch emails in my inbox this morning from publicists offering interviews with their clients about topics (generously stated) a bit removed from what I write about. Not only is it a bit annoying to get this kind of pitch, but I have no use for the resources they’re offering.

Social Media 120

Social Media How To Media Customer Service 120

Sword and the Script

JUNE 26, 2018

I recall downloading them to an iTunes application on a desktop and then transferring them to a device via USB. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively. Indeed, as Mr. Heinz said in that interview, you can’t buy a beer with an MQL.

Marketing 84

Marketing B2B Interviews Content Marketing 84

Deirdre Breakenridge

DECEMBER 11, 2015

Brand Champions : There are people that you don’t even know who will become your greatest brand champions. For your brand champions, are you expressing gratitude? Besides the higher than expected downloads, the main goal was to give amazing women a voice and platform to share stories and impart advice.

Creativity 150

Creativity Trends Agency Technology 150

Cision

JUNE 17, 2015

Jeff Dionise, Beryl Love , Patty Michalski and Susan Page provided attendees insightful pitching tips. To date, the USA Today app has had more than 20 million downloads, and the website gets more than 5 million unique visitors, demonstrating that the mobile trajectory is rising fast. Q: What happens when a subject falls between beats?

Mobile 120

Mobile Print Trends Twitter 120