NewsWhip

FEBRUARY 1, 2023

As one of the biggest events in American, and as of late, global television, the Super Bowl is as well-known for the entertaining ad spots than they are for the game of football itself. We took a look at the winners from past years, as well as who is making noise before this year’s highly anticipated event. Let’s take a look.

Television 147

Television Advertising Advertising Journalism 147

Onclusive

DECEMBER 16, 2020

At the same time, it is clear that this year has made a long-term mark on trends such as remote working, virtual events and other types of virtual collaboration, which are expected to continue and evolve. Ensuring that a brand remains relevant while achieving its business goals will necessitate a new level of data-driven communications.

Industry 221

Industry Content Marketing Corporate Analytics 221

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There are certain things we can control at events, so focus your efforts on those elements.

Conference 62

Conference Trade Shows Brand Branding 62

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Analysts are constantly being tapped as thought leaders by media for stories, as expert panelists and speakers by event coordinators, and more. Bring your best demo. After B2B tech companies offer up an overview of their platform, it’s important to walk through and demo it. The overview should last roughly 10-15 minutes.

Meeting 168

Meeting B2B Technology Resources 168

Flack's Revenge

OCTOBER 11, 2017

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. It looks like it will be another great event. The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels.

Tools 149

Tools Leadership Technology Social Media 149

Onclusive

JUNE 9, 2021

It’s also useful to find out which reporters write for your competitors but not for your brand. . You can also include extra resources, such as customer reviews and testimonials, additional data and insights that only your brand can provide, exclusive photos or “sneak peaks” and other items of interest. What should you start doing?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

5W PR

JANUARY 9, 2024

This could include events, demos, and interactive displays. Traditional brands turn to DTC Direct-to-consumer (DTC) strategies are no longer the exclusive domain of digitally native brands. Traditional brands turn to DTC Direct-to-consumer (DTC) strategies are no longer the exclusive domain of digitally native brands.

Retail 78

Retail Trends Policies Consumer 78

Cision

OCTOBER 7, 2016

Brands have jumped aboard the beverage’s bandwagon with pumpkin spice almonds and even Oreos. When you are listening for trends, you are given the opportunity to benchmark social and news media events relevant to your business. In September of this year we tracked more than 130,000 mentions of the pumpkin spice. Trends are cyclical.

Analysis 318

Analysis Viral Trends Software 318

Burrelles Fresh Ideas

FEBRUARY 6, 2024

Brands are now leveraging state-of-the-art materials to create products that not only excel in sports performance but also make a bold statement in the fashion realm. Brands are embracing sustainable practices, acknowledging the importance of environmental responsibility, and incorporating eco-friendly materials into their designs.

Fashion 86

Fashion Sports Technology Apparel 86

Critical Mention

AUGUST 20, 2020

Even though many public meetings, events and conferences have been canceled, communication is still evolving. You’ll find webinars discussing how current events influence changes in communication and how to adapt to those changes. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand.

Resources 136

Resources Communications Education Guidelines 136

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement.

Sports 86

Sports Television Advertising Advertising 86

Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Onclusive

JUNE 21, 2017

Watch the Facebook Live event or scan the session’s top takeaways below. In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter?

Storytelling 329

Storytelling SEO Community Engineering 329

Onclusive

MARCH 29, 2018

Use topic segmentation and co-mentions to determine which topics to align your brand with. Topic segmentation allows you to figure out if posts that mention a specific topic—in tandem with mentions of your brand or company—perform better than when your brand is mentioned in focused focused on different topics.

Software 207

Software Analytics Trends Measurement 207

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Having said that, pre-COVID social media interactions prove that virtual communication will be an even more popular way for fans to communicate regardless of fan-bans at sporting events.

Sports 111

Sports Social Media Media Groups 111

NewsWhip

SEPTEMBER 21, 2023

Data collection allowed us to reflect on past events and their impact. The biggest brand crises of 2023 Read now Consider a hypothetical scenario in which your organization uses predictive analytics and detects a potential crisis before it escalates. However, as the media landscape continued to evolve, so did our needs.

Analytics 88

Analytics Media Crisis Insurance 88

NewsWhip

NOVEMBER 23, 2021

The output of this work would help brands quantify their earned media campaigns and get hints at their reputation. A useful RTMM platform must quantify which mentions, events or narratives are important, and provide live timelines and insights. . When do brands use real time media monitoring? Why would you need it?

Media 78

Media Crisis Management Reputation Tools 78

Critical Mention

APRIL 9, 2020

The lack of physical communication and the shutdown of public speaking events have caused communications professionals to shift their communication strategies from in-person to online. This has increased the importance of successful brand messages across online websites, publications and so on. Clarity in your Brand Voice.

Healthcare 89

Healthcare Radio Sports Video 89

NewsWhip

APRIL 12, 2023

There is an opportunity to profit from that content, and brands and influencers take full advantage of the fact. Influencers are paid to advertise products to their followers, and in turn, brands can see record numbers flocking to them as a majority of social media users can be easily influenced. Let’s take a look.

Instagram 78

Instagram Fashion Automotive Banking 78

Stern + Associates

SEPTEMBER 27, 2023

Marketing Automates Key Functions Sales used to have to spend lots of time on tasks like sending emails, finding contact info, creating collateral, and booking events. This frees up sales to focus on revenue-generating activities like calls, demos and relationship-building. Marketing improves efficiency.

Marketing 62

Marketing Data Groups Strategy 62

Cision

JULY 11, 2017

Your company or brand is a given, but what else? Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Present: Where is your brand now ? Planning for Media Coverage.

How To 265

How To Media Software Agriculture 265

NewsWhip

AUGUST 25, 2021

These.pptx file exports include all of your Timeline Notes, and work with your Microsoft PowerPoint themes so they match your style in a click — allowing you to deliver beautiful, on-brand, professional presentations. If you are new to NewsWhip, then you can request a demo by clicking here. Request a demo.

Data 78

Data Comparison Storytelling Google 78

Cision

OCTOBER 3, 2016

Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Analyze the conversations your competitor is leading that differ from what your brand has been doing, and identify ways to improve. For example – say you’re a luxury cosmetics brand.

Software 0

Software Comparison Media System 0

Critical Mention

DECEMBER 2, 2018

Ultimately, supplying educational content on a consistent basis encourages prospects to engage with your brand in an organic way and helps build trust before you make an “ask,” increasing the likelihood that you’ll turn prospects into customers. Event marketing. Hosting an event is a great way to acquire new customers.

Small Business 72

Small Business Strategy Marketing Instagram 72

Sword and the Script

AUGUST 4, 2020

The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. Many PR tech vendors do no t offer web-based demos in preference to a sales demo.

Media Relations 156

Media Relations Media Print Software 156

PR 20/20

MARCH 12, 2019

No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. Artificial intelligence, despite any hype or buzz you hear, is a very real force in the marketing industry—and it’s changing the way brands and people create content. Brand compliance across assets.

Content Marketing 40

Content Marketing Company System Marketing 40

Critical Mention

SEPTEMBER 5, 2019

Here are five reasons why: Brand Awareness. To start, social media mentions provide great brand-building opportunities. Regardless of whether brand mentions are coming from established companies within your industry or just a satisfied customer, mentions always have the potential of influencing customer buying decisions.

Social Media 75

Social Media Media Analysis Radio 75

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives. But physical events can only go so far, and they are costly.

B2B 170

B2B Social Media Media Education 170

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. The Crisis Information Gap.

Crisis 158

Crisis Reddit Reputation Tools 158

Shift Communications

FEBRUARY 18, 2020

Some campaigns are strictly for brand building; sales aren’t a consideration. However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy.

Measurement 107

Measurement How To Analytics Marketing 107

Critical Mention

MARCH 20, 2019

It can also provide a sense of immediacy during an ongoing media event. So, being a pro at social media interviews can significantly increase your brand mentions. Provide the news outlet with a high-resolution headshot in the event the video does not work. SCHEDULE A DEMO. Until next time! Critical Mention.

Skype 72

Skype Interviews Facebook How To 72

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. SCHEDULE A DEMO.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Contently - Strategy

FEBRUARY 9, 2021

The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. I can’t tell you how many brand newsletters I come across that have a call-to-action like: “Sign up for the Bank A newsletter to get the latest financial news, advice, and company updates.”

How To 145

How To Content Marketing Banking Advertising 145

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. SCHEDULE A DEMO. billion to $9.1

Film 131

Film Viral YouTube eBook 131

Critical Mention

MAY 2, 2019

Promoting these testimonials across various social platforms generates brand awareness and creates the potential for more brand advocates. Shooting behind-the-scenes videos are an excellent way to humanize your brand. Showing your company’s culture, from social gatherings to events, often generates a ton of engagement.

Video 87

Video YouTube Engineering Google 87

Communications Conversations

OCTOBER 8, 2021

Based on Monday’s event, and the laundry list of PR debacles Facebook is facing, my advice would be to ask yourself the following questions as soon as possible: 1: Are you relying on Facebook too much in your social media marketing plans? This is a common demo may brands are after on Facebook.

Energy 68

Energy Facebook Reddit Pinterest 68