Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. There are many more creative approaches to achieving a positive image.

Video 108

Video Marketing SEO Social Media 108

Communications Conversations

OCTOBER 24, 2014

When it comes to holidays and social, well, brands haven’t exactly traditionally wowed fans and customers. When I think of branded experiences and holiday promos, I think of this: So, when I heard Target was creating a virtual trick-or-treating experience on Instagram earlier this week, I was automatically skeptical.

Instagram 146

Instagram Case Study Brand Branding 146

Critical Mention

APRIL 9, 2020

This has increased the importance of successful brand messages across online websites, publications and so on. Clarity in your Brand Voice. This is the time to get creative and produce a wide range of online content. Then, you can track your brand’s online mentions and capitalize on that extra brand exposure.

Healthcare 89

Healthcare Radio Sports Video 89

NewsWhip

APRIL 27, 2023

Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

Communications Conversations

FEBRUARY 11, 2022

Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” However, if Folgers is targeting a younger demo, I have a couple key questions: 1 – How many 25-year-olds know who Joan Jett is? Oh, who am I kidding?

Case Study 78

Case Study Study Agency Creativity 78

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Builds a Strong Brand Presence. One of the most important goals a company should always maintain is to have a strong brand presence. SCHEDULE A DEMO. Further Engages Audiences .

Marketing 89

Marketing eBook Pitching Radio 89

Cision

SEPTEMBER 29, 2016

In this interview, Mark discusses why brands need to focus on delivering a consistent message, how to best approach the media and the role social media plays for PR. After business school, I moved to Miami and was looking for a position in brand management. What are some of the biggest communication challenges facing brands today?

Pitching 120

Pitching Interviews Creativity Internal 120

Cision

OCTOBER 3, 2016

Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Analyze the conversations your competitor is leading that differ from what your brand has been doing, and identify ways to improve. For example – say you’re a luxury cosmetics brand.

Software 0

Software Comparison Media System 0

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Creative skills (26%). Where humans outperform AI: Creative thinking (70%). SCHEDULE A DEMO. ” The rise of customer segmentation. None (27%).

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

MARCH 1, 2017

The question could be tied to a product or service, or it can focus on something cool about your brand history or culture. Another cool function – on Snapchat you can see who’s taking screenshots of your content, and brands can even ask posters to screenshot what they like from a series of snaps.

Video 120

Video B2B B2C Survey 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

APRIL 7, 2017

To ensure that brands have a smart, targeted video voice, here are some ways to think about using video to boost a PR effort. Also to consider: provide a how-to with a colorful demo, or a Q+A. The era of fake news and alternative facts makes an authentic voice all the more important to a brand’s video content.

Video 149

Video Measurement Survey Creativity 149

Onclusive

JANUARY 10, 2018

Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on. I want marketers to think more creatively and broadly about what to measure. There are so many other thing that can tie content and PR to ROI beyond sales.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Critical Mention

DECEMBER 6, 2019

Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Plus, it’s a place where users can gather information and form opinions of your brand as well. Create Quality Social Media Content.

Strategy 83

Strategy Communications Marketing Social Media 83

Cision

SEPTEMBER 4, 2015

Celebrities like Jimmy Fallon and Madonna have already jumped on the live streaming video train, and it’s time for your brand to do the same. Live streaming apps, like Meerkat and Periscope , present a huge opportunity for your brand to connect with your audience on a more personal level. Build Trust. Share Exclusive Content.

Video 120

Video Film Training Creativity 120

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Creative Best Practices.

Video 58

Video Instagram YouTube Creativity 58

Flack's Revenge

APRIL 27, 2021

Realize you have to be smart and creative, and work hard to earn their attention. Take in demos, attend conferences. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches. How to do better? Read their articles. Follow them on social media. Be as skeptical as they are.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Critical Mention

OCTOBER 18, 2019

In essence, implementing the following social media strategies with SEO in mind can indirectly amplify your brand visibility and bring more prospects to your website. . First, enhance your social presence by providing consistent branding across your social media pages. Craft Creative Social Posts. SCHEDULE A DEMO.

SEO 80

SEO Social Media Strategy Media 80

Cision

NOVEMBER 19, 2015

Landsberg went on: first ask yourself, ‘why does our brand exist?’ For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. Let your audience/fans know that you see and hear them, and that you, as a brand, are listening.

Viral 120

Viral Content Marketing Consumer Storytelling 120

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Creative Best Practices.

Video 52

Video Instagram YouTube Creativity 52

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Without overtly bashing a rival, weave in points of difference and product attributes of your brand. Often a brand has an interesting story that just isn’t quite ready for “prime time.” And, it’s equally important to know the weaknesses of competitive products. Our advice?

Local 159

Local Pitching Interviews B2B 159

PR Fuel

MAY 19, 2022

It’s a way to earn media attention for your brand and gain better visibility in the market. When you end a press release, that’s where you can get creative. You want it to include your mission and how they can learn more about your company and brand. How to End a Press Release. The boilerplate is a concluding paragraph.

How To 105

How To Writing Video Fashion 105

Critical Mention

SEPTEMBER 13, 2018

With technological advancements like AI and automation gaining market share, senior leaders frequently look at emerging solutions for quick, easy ways to publicize their brands and products. Today, its core remains with celebrities as the faces of major brands. SCHEDULE A DEMO. Selling PR’s value. Paid vs. owned media.

Technology 73

Technology Print YouTube Financial 73

Beyond PR

AUGUST 11, 2016

But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Stories offer an excellent opportunity to share quick news bites, show a spontaneous side of your brand and form more meaningful connections with your audience. One of those ways is with Snapchat Stories.

Storytelling 40

Storytelling Brand Branding Journalism 40

Critical Mention

AUGUST 8, 2018

I’d like to think of CEOs and marketers as two very different groups: CEOs are all about numbers and processes and creative people want visuals without the heavy reading. It’s easy to see why CEO’s would like a clear process but what might surprise you is creativity is not born of freedom, it’s born of constraint. Lonny: Brand.

Marketing 61

Marketing Creativity Groups Media Relations 61

PRSay

SEPTEMBER 19, 2017

A-plus PR professionals understand that PR metrics are not about “grading” their work, but instead help them understand what is and isn’t working well for their brand. Is the goal of throwing an industry event to secure at least 10 demo sign-ups? They are innately creative. But there are others that are not taught as easily.

Measurement 135

Measurement Analytics Data Conference 135

Critical Mention

OCTOBER 14, 2018

The agency’s diverse team has won some of the most prestigious awards in the world for creative, innovative approaches. Edelman , a pioneer in “evolving PR into a mix of communications marketing, advisory and digital to advance businesses and brands of tomorrow” is one of the most well-known communications marketing firms in the world.

Agency 72

Agency Twitter Conference Financial 72

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. With so much content saturating the marketplace, how can brands stand out? Great question.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Critical Mention

NOVEMBER 26, 2018

We’ve found that a growing number of marketers are turning to influencers to help them combat ad blocking, leverage creative content in an authentic way, drive engagement, and reach millennial and gen Z audiences who avidly follow and genuinely trust social media celebrities.”. They build your brand’s credibility. SCHEDULE A DEMO.

Marketing 80

Marketing SEO Advertising Advertising 80

Critical Mention

OCTOBER 4, 2018

Let’s think about it: if you were shopping for a backpack, would you buy from a company that constantly tells you the number of bags they’ve sold in the past five years or would you buy from a brand that shows how your investment in its products helps those displaced by war? Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Critical Mention

SEPTEMBER 25, 2018

Every piece of content, from a brief Instagram blurb to a lengthy blog post represents your company’s brand to the public. When you receive their piece, you evaluate their work through creativity and accuracy. It is critical to test writing skill and creative talent on the spot during the interview.”. SCHEDULE A DEMO.

Writing 66

Writing Interviews Creativity Small Business 66

Critical Mention

OCTOBER 21, 2018

What do all of these brands have in common? Practitioners are faced with not just handling traditional crises like natural disasters and corporate scandals, but now have to face the rise of fake news, false rumors, hacks and cyber attacks, and the rise of audiences coming together to voice their outrage on a situation, issue or brand.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. My favorite accomplishment at National Journal was launching a new product called Policy Brands Roundtable in 2013. Request a demo to see what it can do for you.

Journalism 0

Journalism Policies Strategy Survey 0

Deirdre Breakenridge

SEPTEMBER 25, 2017

Recess Fellows are provided a structured work day, demo days, collaboration sessions, and a strong culture that supports the curiosity and experimentation of its members to build their passion project, even if it isn’t a venture-backed startup. As a digital nomad, I often find myself in a brand new city. In-person meetings.

Writing 171

Writing Journalism Travel Meeting 171