How PR pros can break out of a creative rut

PR Daily

Look around to see what other brands are doing to get their message out. If you don’t keep an eye on what the latest approaches are, you risk lacking creativity. Every best practice promises to be the best,” writes marketer, speaker and author Jay Acunzo in his @Medium piece.

4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. Can’t cry over spilled milk, or Rikk Wilde’s sweat beads that surely moistened that Chevy-branded trophy. Some of these included a) contact the writer b) contact the editor c) write a letter to the editor in response. 7 Sexy and Creative PR Ideas.

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Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Looking for an agency partner that can both bring big creative.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. Public relations , on the other hand, must be able to convey high-quality and continuous messaging to brand audiences directly.

5 tips to ignite creativity

PR Daily

If writing is part of your job, you know the nonstop struggle to produce inspired ideas. Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more. ].

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. They handed out branded goodies and chatted up the line.

9 steps to better, more effective content writing

PR Daily

Writing sells. You don’t have to be the world’s foremost wordsmith to produce effective content, but improving your writing will make you more successful at work. You’re not just writing for yourself, are you? Time your writing.

9 expert tips for writing press release headlines

PR Daily

When writing a press release, even experienced PR pros can get tripped up. proven tip for writing a press release headline? On the other hand, creative and attention-grabbing headers prove to get longer reads and in turn, more engagement and coverage.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. Public relations , on the other hand, must be able to convey high-quality and continuous messaging to brand audiences directly.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. Public relations , on the other hand, must be able to convey high-quality and continuous messaging to brand audiences directly.

How to write blogs humans want to read

PR Daily

Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. If you need help with active versus passive, the Purdue Online Writing Lab can help.

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. Public relations , on the other hand, must be able to convey high-quality and continuous messaging to brand audiences directly.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution.

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5 writing tips for marketers

PR Daily

Cut through the clutter with creative corporate writing.]. Here are five tips to remember as you write and publish content: 1. That’s why throwing industry jargon or “branded” terms on your products and service pages is a bad idea.

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. 1) Digital is killing creativity in marketing.

Infographic: How to nurture creative, productive writing habits

PR Daily

Delivering the creative goods every day, throughout a career, requires a more strategic approach. She recommends nurturing specific habits to keep the creative wick constantly lit: Understand how creative input fuels output. Infographics Writing & Editing writing infographi

How brand managers can show authenticity on COVID-19

PR Daily

We asked Dustin York, di director of undergraduate and graduate communications at Maryville University , to share his insights on brand managers that were using the right tone and sharing clear and effective messages. A lot of large brands are doing really well.

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7 Ways Marketers Can Get Creative With Compliance

Contently - Strategy

While covering Jobs’s death, for instance, the writing started in 2007. Mastering the content approval process isn’t as fulfilling as writing an important longform article, but it’s important nonetheless. Invite legal into the creative process.

5 Creative Strategies for Link Building

Waxing UnLyrical

After the interview is complete start looking for industry blogs that frequently write about experts or interview them – also you can look for outlets which put together weekly roundup posts. But t-shirts are relatively cheap and a great way to build buzz, brand equity and links.

Expand your business with 5 creativity tactics

PR Daily

When marketers want to improve their brand’s presence online, they usually look to add a channel to their repertoire. When you write a series of blog posts, you can repurpose some of them as free opt-ins for white papers or parts of an e-newsletter.

A Newbie’s Guide to Writing AdWords Ads

Shift Communications

The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads. As you write, approach the ads from a searcher’s perspective.

Holding women back in PR limits agencies' effectiveness, creativity

PR Daily

RELATED: Master the elements of brand storytelling in this intensive masterclass. ]. They’re also likely to have less creative teams and have a harder time attracting and retaining superstars. The gender gap is affecting the public relations industry.

11 creative ways to pump up your content marketing game

PR Daily

This is an awesome opportunity for brand managers, because it enables them to share more content marketing material without clogging up customers’ newsfeeds and appearing spammy. RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company.].

15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand. Modern audiences want to know the person behind the brand.

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Report: Overcoming creative marketing professionals’ biggest challenges

PR Daily

From outstanding infographics to engaging videos, creative elements can make your marketing campaigns pop. Those surveyed listed the high demand volume for creative work and the speed at which they’re expected to complete work as the two biggest hurdles they frequently face.

How to Succeed with Personal Branding on LinkedIn

B2B PR Sense

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success. Use this space creatively.

3 ways to punch up your writing

PR Daily

17 webinar “ Write Amazing Press Releases ” for more tips from Bozell’s Jennifer Stauss, writing coach Ken O’ Quinn, and Jason Chupick, former head of PR at Hearst Media. Tighten leads to one sentence, while still being creative.

10 Knock-Their-Socks-Off Press Release Headline Writing Tips

Cision

I polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines. Write as if it were a front page article. This is a great strategy to appeal to journalists who you want to write about your news. Write the headline last.

How Tweetchats Boost Your Brand

Cision

Tweetchats are fabulous for branding because you become known in your industry as the leader for the topic that you host your chats on. She’s successfully branded herself as the SmallBizLady as a result. Best Practices Featured branding social media thought leadership Twitter

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Keys to writing the best headline ever

PR Daily

As chief honcho of its cultishly popular AdFreak blog, Which covers all things digital advertising and creative. Griner’s topic, “How to Write Content Without Selling Your Soul,” was a bit misleading, but not in a bad way. We all suck at writing headlines. Shoulder pads.

Is writing 'talking with your fingers'?

PR Daily

This week, we're introduced to a brand of ultra grammar prescriptivism, a legend of writing instruction passes away, and TV writers talk about diversity. Is writing less important than speaking?: Bad writing is all around us in tweets, texts and e-mails.

How to write a killer lead

PR Daily

How could I write a compelling story about a subject matter so dry it made my lips crack. In the 25 or so years that I''ve been writing PR copy and articles for trade publications, I''ve learned a secret. It''s one I''ve shared as an instructor in writing classes and workshops.

PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. Write the book on it.

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How to overcome your most stubborn writing challenges

PR Daily

Day after day, you’re expected to produce creative and compelling content that pleases your audience and your bosses. Fortunately, the experts at the Writing for PR & Corporate Communications Conference.

How to write blogs humans want to read

PR Daily

Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write Subheads.

Business-writing tips from the AP Stylebook

PR Daily

BRANDS” to the less aggressive “Yum Brands.”. If the goal is to get a reporter to pick up your story, perhaps it’s time to stop writing “Walmart” and “eTrade” and instead, follow Chapman—and journalists nationwide—in adhering to AP business style. Brands. We write ETrade.

5 Powerful Ways to Craft the Best Content for Your Personal Brand

B2B PR Sense

And as we understand more, we're able to create the best content possible, whether for our business or personal brand. If you are working to develop your personal brand, content creation is absolutely critical. Why Your Personal Brand Needs Content Marketing.

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David Ogilvy's 10 tips for clear, concise writing

PR Daily

RELATED: Get advanced writing and editing tips from Mark Ragan and Jim Ylisela. ]. But the "father of advertising" also has plenty to teach us about productivity, branding, research, ambition—and writing. People who think well, write well. You have to learn to write well.

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

PR Daily

The BBC reported : “At the heart of our company, there has always been a spirit of togetherness that inspires our creativity, our confidence and most importantly our support for one another.