Communications Conversations

JUNE 25, 2019

Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop. My topic: Social media trends. Specifically, I talked about eight social media trends you should be paying attention to for the rest of 2019.

Social Media 107

Social Media Trends Case Study Media 107

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

Healthcare 238

Healthcare Social Media Media Case Study 238

Karen Freberg

FEBRUARY 8, 2021

Each year, I try to look at the campaigns from a social media perspective – to see what trends, issues, challenges, and opportunities the event can bring to my work in and out of the classroom. It’s interesting to see which brands had the most positive sentiment, and which ones did not.

Social Media 104

Social Media Trends Media Reddit 104

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Aaron Komo, senior brand manager for social and community at Noom. Many marketers wonder how they can make content that’s unique and ownable to their brand. But in 2022, it’s not just one- to-many social media, it’s many -to-many.

Social Media 62

Social Media Marketing Media Instagram 62

Reputation Us

JANUARY 15, 2015

We’re excited to announce that later this month we will be hosting our annual nonprofit public relations workshop! The FREE event provides local nonprofits with invaluable information, giving them the tools and fundamentals needed to better tell their stories via media, social media and word-of-mouth within the community.

Nonprofit 60

Nonprofit Local Community Media Relations 60

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 111

Brand Branding Instagram Storytelling 111

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. CLASS DESCRIPTION.

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Training LinkedIn Marketing Pinterest 45

5W PR

AUGUST 18, 2023

Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. This could include wellness retreats, mindfulness workshops, fitness classes, or social gatherings centered around non-alcoholic beverages and mocktails.

How To 78

How To Resources Storytelling Community 78

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Justify higher prices by emphasizing these benefits.

Consumer 78

Consumer Strategy Ethics Customer Service 78

5W PR

MARCH 29, 2023

Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Stories can be shared through social media posts, blog articles and website testimonials. Investing in community building could be an effective way to boost customer engagement with a brand.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. Sure you have to have a decent-sized social community with whom to share content, but, from our viewpoint, it isn''t all about massive numbers of followers, likes and shares. Social Media Is the Means to Many Success Metrics.

Social Media 82

Social Media Media YouTube Film 82

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show.

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Conference Content Marketing Marketing Internal 256

Solo PR Pro

DECEMBER 5, 2023

Use forums, social media, and your own clients to identify problems that are not being solved. For example, clients may have a great content plan and strategy but struggle with writers who can nail their brand voice. This could be an opportunity to develop a workshop or adjunct service to support this need.

YouTube 99

YouTube Course Financial Education 99

Burrelles Fresh Ideas

DECEMBER 12, 2023

via GIPHY ‘Twas the night before Christmas, and all through the North Pole, not a creature was stirring—except for Santa Claus, who was pacing nervously in his cozy workshop. In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast!

Social Media 79

Social Media Trends Crisis Crisis Management 79

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. PR professionals can design workshops, culinary classes, art sessions, and cultural tours that immerse travelers in local traditions.

Travel 78

Travel Strategy How To Local 78

PRSay

DECEMBER 22, 2023

By regularly engaging in professional development, hands-on workshops, continuing education and certificate programs, you stay ahead of the curve (and quite possibly a potential crisis).

Crisis Management 156

Crisis Management Crisis Crisis Communications Ethics 156

Konnect Agency

APRIL 24, 2024

Are you aiming to generate media coverage, increase brand awareness, drive sales, or foster customer loyalty? For instance, if your goal is to create social media buzz and press coverage, you would want to include elements that are visually appealing and shareable. Leverage technology to enhance the attendee experience.

Product Launch 52

Product Launch Transportation Measurement Examples 52

Deirdre Breakenridge

JULY 10, 2019

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. Have a bad attitude and their tone is passive aggressive.

Ethics 177

Ethics Social Media Leadership Interviews 177

Karen Freberg

OCTOBER 20, 2019

I was presenting at the Social Media Strategies Summit. This is pretty cool since most academic conferences (except for a few in PR) really focus just on the research / theory side of things, so it is refreshing to know what professionals, brands, and practitioners are doing in social media. Why was I in NYC?

Social Media 42

Social Media Industry Strategy Conference 42

5W PR

MAY 22, 2023

They provide social proof of the quality of services and expertise of staff, making potential customers more likely to trust them. Continuing education and training through conferences, workshops, and seminars helps businesses stay up-to-date with industry trends and best practices.

Industry 88

Industry Reputation Education Training 88

Prohibition

AUGUST 22, 2023

Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue. It is important to identify the social media channels that resonate most with your target audience and tailor your content accordingly.

Retail 62

Retail Marketing Measurement Product Launch 62

Burrelles Fresh Ideas

MARCH 19, 2024

From digital detox getaways in remote nature reserves to mindfulness workshops led by local healers, travelers seek immersive wellness experiences that rejuvenate the body, mind, and soul, fostering a deeper connection to self and surroundings. Developing a PR strategy within the ever-changing travel industry demands a comprehensive outlook.

Travel 91

Travel Trends Tourism Transportation 91

Deirdre Breakenridge

MAY 8, 2018

The most recent one was focused on public relations disasters and social media. Our guest speaker, Bob Pickard, shared his thoughts regarding setbacks that companies face from his experience as a social media expert. I will have access to workshops, conferences, and trainings which will further advance my career.

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Education Conference Meeting Crisis Management 232

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Karen Freberg

MARCH 16, 2018

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. I have to thank social for this! Being present and active on social media is crucial to help establish relationships and connections. How did I get to CASE? Big takeaways.

Education 44

Education Social Media Trends Media 44

5W PR

JULY 21, 2023

Additionally, integrating loyalty programs across channels can help drive customer engagement and build brand loyalty. Furthermore, incorporating experiential elements such as workshops, demonstrations, or product trials can add value and create memorable experiences that online retailers cannot replicate.

Retail 78

Retail Local Consumer Community 78

Stephen Waddington

JULY 19, 2019

If you ever get the opportunity to participate in a workshop or guest lecture I cannot recommend it enough. You may have spotted requests for help posted on social media. This year topics range from equality to diversity, from fake news to trust in branded content, and from the impact of AI to workflow.

Journalism 98

Journalism Instagram Creativity Tools 98

Stern + Associates

SEPTEMBER 28, 2023

Drawing parallels with the unforeseen consequences of social media’s rise, Blackman underscores the ethical questions tied to the use of “black box” AI systems. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

Government 108

Government Technology Policies Ethics 108

wiredPRworks

FEBRUARY 11, 2019

Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. if you can’t get your brand story straight. – Choose your brand story theme.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Melissa Agnes

SEPTEMBER 26, 2014

I had the opportunity to present a crisis management workshop to some very savvy and fascinating professionals within the healthcare sector of the United Arab Emirates and Saudi Arabia. These Smart Social Media Tactics Will Help You Prevent A Crisis. TCIP #015 – Social Media Monitoring in a Crisis with Chris Syme.

Crisis Management 199

Crisis Management Airlines Crisis Resources 199

Karen Freberg

JULY 3, 2021

I am very grateful for this experience and I was thinking what brands and partnerships would I want if NIL was available when I was a student-athlete. Here are some suggestions: Take classes at your university on personal branding, social media, and more. Lots of possibilities for sure!

Analysis 80

Analysis Case Study Brand Branding 80

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

The Proactive Report

JUNE 7, 2014

It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. But, as more brands jump on the bandwagon and post content, space in the fans’ newsfeed gets too crowded. Is this all a ploy by Facebook to squeeze brands for more money?

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Facebook Training Analysis Community 262

Karen Freberg

JUNE 6, 2022

conference call for a workshop I am doing in a few weeks, updates to committees, projects, etc). NFTs, DEIB, Personal branding, Social Media Jobs, Content Marketing, and the future of Marketing in general were all discussed during the three day event. Industry has changed across the board. Way to go, Integrate Team!

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Conference Construction Travel Meeting 72

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.

Marketing 239

Marketing Television Handbook Web 239

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148