ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” The right research – even when subjective – can also inspire great program, content and event ideas. It’s better for everyone if objectives are precise. Insufficient research.

How To 257

How To Interviews Measurement Storytelling 257

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. Award submission opens mid-June with new categories! When we look at the Hispanic public relations industry, the most important component is commitment. What has stayed the same?

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. There are also plenty of newsletters to sign up for and events year-round.

Advertising 322

Advertising Advertising Privacy Television 322

Shift Communications

OCTOBER 26, 2022

Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals. Metrics should, of course, prove how the program is improving brand perception, reaching new prospects and driving leads, or breaking into new markets.].

Communications 78

Communications Analysis Leadership SEO 78

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them.

Small Business 168

Small Business SMB Local Viral 168

PRSay

DECEMBER 5, 2019

You’d run into the PR team at networking events. It was a deeply entrenched strategic decision top management made to create an entirely new category of software. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

Software 141

Software Survey Pitching Local 141

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. ResponseSource also offers press release distribution and a media database. New PR tech.

Pitching 90

Pitching Report Software Survey 90

Cision

MARCH 24, 2016

A boutique agency that shares your passions and has established relationships in your industry can provide a great boost to your brand, but part of authenticity is also having hands on deck in the cultural centers that cater to your target audience. Events were held in New York City, Minneapolis, Key West and other locations.

Local 120

Local Agency Policies Travel 120

Bianchi Biz Blog

OCTOBER 28, 2021

With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it’s challenging to predict how attendance will exactly turn out. While some conferences and shows are seeing success as they return to in-person events, some companies remain cautious about travel. Strong female voices.

Data 75

Data Automotive Transportation Mobile 75

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

JULY 25, 2017

For example, Edible Arrangements, providers of healthy fresh fruit snacks, sought to partner with a nutrition organization to build awareness of the “healthy” aspect of its brand positioning. Where possible, work with clients to offer opportunities for shared exposure with other category players. Share and share alike. .

Education 136

Education Leadership Agency Instagram 136

5W PR

AUGUST 31, 2017

Vibrant colors, incredible aromas, ingredient innovation and beauty talk with category pioneers filled the room. The 3-day show consisted of segments created for Brands, Buyers, Press and Shoppers – CONNECT, SHOP and TRADE INDIE – which attracted more than 2,000 attendees cumulatively. The first day, CONNECT INDIE, was held on Aug.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

Konnect Agency

MARCH 15, 2023

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.

Trade Shows 52

Trade Shows Trends Meeting Agency 52

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand.

Exercises 136

Exercises Comparison Internal International 136

Sword and the Script

NOVEMBER 20, 2018

Look, I see both sides of this – I do a lot of media relations for clients and I get a lot of bad pitches for this blog. Despite the digital era, we still live in the real world and marketing still produces and attends live events. “If Put the short link on the back of business cards you will be handing out at the event.”.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Solo PR Pro

NOVEMBER 17, 2020

Even solo public relations professionals have partners. Although they may be silent, your email signature, out of office reply and your recorded voicemail greeting represent you and your brand in interactions with correspondents and callers. Provide guidance to contact you in the event of an emergency.

Real Estate 80

Real Estate Case Study LinkedIn Social Media 80

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

5W PR

APRIL 5, 2020

The role of the media outlets is to talk about current events and stories that are going to inform, interest or affect an audience. The “spin” is an industry term for how a series of events is interpreted. Controlling the spin is critical when handling a public relations crisis. The rest is up to the story itself.

Crisis 78

Crisis Viral Pitching Report 78

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm.

Media 88

Media Data Reddit Crisis 88

Rock the Status Quo

JANUARY 16, 2015

Did you get my FREE eBOOK on pitching media? THE PITCH It comes from a very well-known floral brand. We’ve put together a few checklist items for the ultimate brunch event. ” You’ll see what she means in a moment. If not, download it right here ! From: <name redacted> Subject: Happy Brunch Season!

Pitching 100

Pitching eBook Blogging Engineering 100

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. Here are three important goals identified by Cision in their article, “ 3 Ways to Prepare Your Brand for a Major PR Campaign.”. In fact, it’s estimated that 80% of content will be videos as soon as 2020.

Healthcare 40

Healthcare Insurance Insurance How To 40

PR 20/20

NOVEMBER 30, 2022

As you’ll see below, we’ve broken down audit questions by each of these categories. Or use these events to drive media relations and community conversation. Some events that may be classified as company milestones include: Website redesign. An example of a not-so-SMART marketing goal: Increase brand awareness.

Marketing 52

Marketing Technology Internal International 52

Ishmael's Corner

JUNE 2, 2015

Every agency drawing breath is capable of handling a news event. Media Coverage: This falls under the category of making sure the cobbler’s kids have shoes. PR agencies who can generate a media footprint for themselves show that they a.) command media relations expertise, and b.)

Agency 60

Agency Real Estate Mobile LinkedIn 60

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. According to a report by Media Post: “iQ Media’s monitoring of paid and earned brand mentions covers the U.S. – It also gains data from brand sponsorships and events.”

Industry 87

Industry Media Technology Employee 87

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. What insights will connect her more closely to the car and the brand?

Meeting 74

Meeting Automotive Media Journalism 74

Cision

OCTOBER 19, 2017

Having a library ensures that we’re all working together to make our brand better known for a specific set of search terms and keywords. Establishing the keywords that your audience uses to find brands like yours can help sales staff use a vocabulary that parallels your online marketing messaging. Start by Asking: Who Are We?

Brand 208

Brand Branding How To SEO 208

Bad Pitch Blog

MARCH 17, 2012

Take the tech news release sent our way noting that tech brand X is “expected to redefine” tech category Y. And it''s part of a bigger media relations misdemeanor: bombastic claims that set the news subject up for a tear down later. bad pitch brand Hemingway mad libs news release PR public relations'

Pitching 48

Pitching Writing Brand Branding 48

Bianchi Biz Blog

JANUARY 22, 2024

By: Lisa DiFalco, Marketing Brand Ambassador, Seraph If you’re looking for recognition – and who isn’t? The awards aim to recognize outstanding automotive manufacturing facilities in North America across five categories: quality, operations, human resources, logistics and overall. Entries are being accepted through March 8, 2024.

Automotive 90

Automotive Enterprise Resources Product Launch 90

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Secondly, Antoniou advises, tie your GUINNESS WORLD RECORDS event to a cause or charity.

Viral 88

Viral Marketing Guidelines Local 88

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . We represent ad tech companies and media brands, and the shift to newsletters has real implications for them.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

JUNE 6, 2017

For example, if at the outset, a PR goal was to increase sign-ups for a cause or event, that data should be tracked and offered as a metric. For example, understand the difference between the Bulldog Awards (geared to excellence in media relations) and the SABRE Awards (looking more at winning strategies.) ” Do prioritize.

B2B 168

B2B Video Exercises Infographics 168

Beyond PR

OCTOBER 19, 2017

Having a library ensures that we’re all working together to make our brand better known for a specific set of search terms and keywords. Establishing the keywords that your audience uses to find brands like yours can help sales staff use a vocabulary that parallels your online marketing messaging. Start by Asking: Who Are We?

Brand 55

Brand Branding How To SEO 55

Sword and the Script

JANUARY 11, 2022

The private equity firm will merge all three companies under the Onclusive brand name. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. PRgloo is based out of London and bills itself as a “media relations platform.” Streem will continue to “operate as an independent brand.”

Reputation 86

Reputation Technology Tools Data 86

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. While these fall under the social media category, they’re also a beast of their own.

Report 120

Report Pitching Trade Shows Newspapers 120

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year.

Fashion 255

Fashion Reputation Social Media Brand 255