5W PR

MAY 26, 2023

In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise.

Media Relations 88

Media Relations Media Crisis Meeting 88

Bianchi Biz Blog

NOVEMBER 2, 2023

Have you ever found yourself wondering why reporters didn’t attend your press event? There are many reasons why reporters don’t show up to a press event. Here are the top underlying reasons reporters gave us for not attending a press event: You didn’t have real news to share. And those situations happen.

How To 98

How To Transportation Travel Conference 98

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Business Wire

APRIL 1, 2020

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media.

Media Relations 336

Media Relations Blogging Media Crisis 336

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. What previous event marketing and consumer engagement efforts have been made by the brand, and why did these fail?

Community 90

Community How To Marketing Data 90

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract.

Media Relations 147

Media Relations Media Print Software 147

Ronn Torossian

FEBRUARY 4, 2019

It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a PR professional might be just who you need to get more people interested and engaged in your event. Here are just some of […].

Writing 150

Writing Blogging Media Media Relations 150

Critical Mention

OCTOBER 22, 2020

Virtual events have become increasingly popular through the pandemic. Many PR pros have had to reallocate their event budgets and plans to adhere to stay-at-home orders and social distancing protocols. Once you have chosen the best platform to use, next decide on how the event will run. Choose Your Platform. Plan the Details.

Tourism 131

Tourism YouTube Radio Travel 131

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Agility PR Solutions

MAY 8, 2023

As part of your PR strategy, running a successful press event requires you to have the right people attending (including journalists), meet the expectations of your attendees, and make sure your message resonates with them.

Meeting 94

Meeting Strategy Media Relations Media 94

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

Agility PR Solutions

MAY 11, 2023

However, in the wake of the pandemic, individuals and businesses had to abandon in-person events and adopt a new way of building professional connections—virtual events.

Media 94

Media Media Relations Publicity 94

Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You. His solution?

Media Relations 120

Media Relations Media Pitching Measurement 120

Shift Communications

JANUARY 18, 2018

As such, I had the opportunity to attend a few events from last week’s J.P. Morgan Healthcare Conference (one of the biggest healthcare industry events), including STAT News’s daily “Read Outs,” which took place just a few blocks away from our office. The SHIFT SF office is located right in the thick of it all in downtown SF.

Media Relations 76

Media Relations Healthcare Media Hotels 76

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 98

Media Relations Report Industry SEO 98

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

PRSay

JUNE 6, 2019

And something is really standing out to me this spring as I’m traveling to deliver live training events. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Media Relations 146

Media Relations Media Training Pitching 146

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. Thought leadership events. An excellent way to create quality content and gain exposure for a trendsetting company is a thought leadership event. Long-form content.

Media Relations 120

Media Relations Agency Media Training Training 120

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. How much of an effect on sales?

Study 138

Study Media Relations Media Measurement 138

Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. We hope you’ll join us on January 25th for a dynamic discussion on the nuances of media relations in 2017. On Wednesday, January 25, 2017, at 8:30 p.m.

Media Relations 150

Media Relations Media Pitching Television 150

HMA Public Relations

FEBRUARY 25, 2021

For more than 40 years, HMA Public Relations has prided itself on helping coordinate programming, media relations and/or digital communications programs for some of Arizona’s leading events, including the Fiesta Bowl, Arizona Gives Day, Violins of Hope, multiple Super Bowls, the Circle K Tempe Music Festival and so many more.

Media Relations 52

Media Relations Publicity Communications Media 52

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. The post Is Media Relations Getting Harder?

Media Relations 74

Media Relations Media Trade Shows Journalism 74

PRSay

FEBRUARY 15, 2018

So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Media Relations 113

Media Relations Media Web Pitching 113

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Planning & Overseeing Press Events.

Media Relations 70

Media Relations Media Financial Reputation 70

Konnect Agency

APRIL 20, 2021

At Konnect, like everyone else, we were affected by these events, and we’ve had to adjust our client’s PR and digital strategies as they pivot their campaigns to align with what has been happening. For example, many brands showed their support for the Black Live Matters movement on their social media.

Social Media 52

Social Media Media Relations Media Pitching 52

Garrett Public Relations

OCTOBER 13, 2019

Do your events suffer from ESS (empty seat syndrome)? The post 12 Ways to Leverage PR to Fill Seats at Your Events appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Publicity 76

Publicity Content Marketing Social Media Media Relations 76

Prowly

JULY 21, 2022

If you’ve been following Prowly #PRChat, you know know that we feature an incredible range of voices and perspectives and this time our lineup gets even more impressive with the addition of Ali Sheik, Director of PR at Reachology and all-around expert on PR, media relations and event organization.

Media Relations 197

Media Relations Media Industry Trends 197

Agility PR Solutions

JANUARY 8, 2024

Public relations is the craft of storytelling and relationship building. Traditionally, PR has leveraged various channels—from media relations to events—to convey brand messages and narratives to target audiences. It’s the art of shaping and managing perceptions, fostering trust, and influencing opinions.

Storytelling 105

Storytelling Media Relations Brand Branding 105

Prohibition

JUNE 25, 2020

This is a great question, and one that comes up more and more in our workplace, at social events and at our presentations. With that in mind, here’s our go to guide to help up your media relations game and pitch to journalists successfully. . How can I optimise my media relations activity?

Media Relations 62

Media Relations Pitching Media B2C 62

Bianchi Biz Blog

SEPTEMBER 21, 2023

CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike. Opportunity: Even if your company cannot secure the booth or product demonstration space it seeks, there are still ways to leverage media relations at CES.

Technology 93

Technology Automotive Mobile Interviews 93

PR News

JUNE 12, 2017

In the course of your career, you’ll have attended dozens if not hundreds of industry events where – if you’re like most human attendees – you’ve exchanged business cards as if by rote, refilled your coffee cup endless times and listened to experts tell you something new as you take notes, tweet and daydream about… Continued.

Industry 102

Industry Course Blogging Conference 102

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Scott Public Relations

FEBRUARY 14, 2019

Because the power of adverse childhood events to permanently mar a human being’s life is astonishing, and depressing. These events, which include losing a parent, mental health illnesses in the family, and domestic abuse, can make children more likely to suffer depression, become alcoholics, and use IV drugs.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

PR News

JUNE 6, 2019

The post The Troubled Woodstock 50 Festival is a Master Class in Bad Event PR appeared first on PR News Blog. Under the banner of… Continued.

Blogging 99

Blogging Crisis Management Crisis Media Relations 99

5W PR

AUGUST 23, 2023

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

HMA Public Relations

NOVEMBER 30, 2017

As a PR pro, no matter how long you've been in the business, misjudging event media attendance is always a possibility. The post Public Relations and Event Media Attendance appeared first on HMA Public Relations. Rachel provides us with a great example of this - remember the Llama Drama of 2015?

Publicity 55

Publicity Media Examples Media Relations 55