Cision

JUNE 27, 2015

Follow these four steps to identify what worked, establish what needs improvement and prepare your crisis communication team should your brand end up in a similar situation in the future. When your brand improves operations, make sure you inform the public of what you’ve done, especially if the move is a direct result of customer complaints.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Surrogate and Social Media Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

FEBRUARY 12, 2016

Did you know that 53 percent of Americans who follow brands on social are more loyal? This is great news for those who have already developed a successful social strategy. Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy.

Strategy 120

Strategy Customer Service Social Media Software 120

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Presspage

MAY 19, 2017

This increase in PR power comes with corresponding changes in media relations and (therefore) PR responsibility. Media, stakeholders and target audiences increasingly look at PR departments for consistent, reliable and recognizable narratives. Consistent branding Protocols and standards enhance consistent branding.

Corporate 68

Corporate Brand Branding Guidelines 68

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Many brands with successful apps focus on either fun or, as Jay Baer calls it, “ youtility.” Attendees of New York Fashion Week share photos across social media. Measure everything, too. Mobile Apps.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

NOVEMBER 14, 2015

Finding the right influencer takes time, patience and accurate social media monitoring tools. In order to measure your success later down the line, you’ll need to determine your metrics before getting involved in an influencer program. Your brand interacts with a variety of people on social media each day.

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Learn how to build a brand journalism program with Cision’s free white paper!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Measurement.

Media 120

Media Social Media Community Measurement 120

Cision

NOVEMBER 11, 2016

At Crenshaw, you work with a variety of brands and businesses. With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. How can brands keep up?

Communications 253

Communications Data Local Survey 253

Cision

NOVEMBER 10, 2015

Jeni reassured attendees that success is possible if you identify your company’s strengths and limitations and tailor your overall marketing goals for each social media platform. Get our recent white paper today! Monitor The Media. Only 35 percent of B2B organizations use a social media monitoring platform.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

JULY 8, 2015

To help financial institutions tap into consumers’ input and reactions about EMV technology, Cision aggregated tens of thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015. catches up with international card payment security measures, many U.S.

Retail 120

Retail Travel Mobile Technology 120

ReimaginePR

MAY 16, 2016

When it comes to raising awareness for your brand or cause, most of us assume that simply promoting it on social media or via email is enough to get the job done. If you can measure it, you can manage it.”. That’s when I knew I had to start measuring metrics. I know this because I was once there too. Click Here. “If

Analytics 136

Analytics eBook Measurement Google 136

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Looking to test changes to your brand’s products? Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

APRIL 14, 2015

Reporters have tight-deadlines so they naturally seek out sources or brands they’re familiar with. But how do you get the media familiar with your brand or organization if they don’t know you? In his early days at Bayer, one of the biggest challenges was positioning that brand as more than just aspirin. His solution?

Media Relations 120

Media Relations Media Pitching Measurement 120

Cision

NOVEMBER 30, 2015

My hope is that it may offer some perspective to keep you from coming to the wrong conclusions about the applications of digital and social media to communications and marketing. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Meanwhile, brands have their own networks — both internally and externally. How are you measuring your programs?

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

MARCH 17, 2016

So how do you know what the right strategy is for your brand? Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. Learn how with Cision’s free white paper! What constitutes a successful brand communication strategy?

Employee 120

Employee Agency Meeting Strategy 120

Cision

JULY 7, 2015

Joining a social network is easy; staying with one is hard. Why should your brand be on Pinterest? Do you know how to measure success? Click here for our free white paper that shows several methods for measuring PR! Optimization works in conjunction with measurement. What will being there accomplish?

Pinterest 120

Pinterest Measurement Exercises Travel 120

Sword and the Script

MAY 7, 2019

Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. Where those links are branded, as opposed to a keyword, the link inherently brings higher visibility. Do they download an asset, like a white paper?

Google 133

Google Banking Engineering Web 133

Beyond PR

OCTOBER 6, 2016

Not all that long ago a press release’s effectiveness was measured solely in terms of earned media coverage and the ad equivalency value of that coverage,” writes Melissa Walsh in Proving It: Going from Press Release Performance to Measuring Brand Perceptions. Increase Brand Awareness.

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

Sword and the Script

FEBRUARY 16, 2021

People have more faith in businesses than they do in NGOs, government or the media. That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” 51% are neutral about trust in trust media. Media distrust grows. 57% are neutral about trust in NGOs.

Government 138

Government Survey Ethics Media 138

Cision

MARCH 30, 2015

If done right, it enhances your branding and message. What I want to do in this piece is to share eight best practices to enhance your branding and messaging by curating content. Get the tips you need with our white paper! A lot of people like to curate content using their social channels only. Conclusion.

Google 120

Google Measurement Content Marketing Engineering 120

Deirdre Breakenridge

FEBRUARY 23, 2015

If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. As they are showcased in content marketing, their personal brands and reputations are bound to get a boost – and that can lead to any number of good things both for them and the organization.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

AUGUST 19, 2015

Check out our “Video Streaming Best Practices for PR” white paper! For B2B brands, the title may be more educational in nature: “Tune in to Learn about [Blank].” Other brands—cough, cough, Red Bull or Mountain Dew —may go a quirkier route. Use them to measure audience interest and participation.

Video 120

Video Education Mobile B2B 120

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. My main hypothesis: Today’s branded content is broken (for the most part). Or, we see this type of content: Yep–so many brands attempting the real-time marketing thing. We have been the ones telling brands to “create engaging content.”

Strategy 120

Strategy How To Guidelines Advertising 120

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. But Those Troubled Infographics.

Infographics 68

Infographics Data Case Study Content Marketing 68

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Sword and the Script

OCTOBER 24, 2017

While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. These are the metrics B2B lead gen measure. 20% social media. 23% say social media.

B2B 64

B2B Report Marketing Survey 64

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Measurement is always tricky and always has been.

Survey 74

Survey Industry Communications Corporate 74

Cision

JULY 13, 2016

Attention spans have shortened, news cycles have sped up and many brands have come to believe that they must create more content to be seen. But does that work for your brand? Brands must establish what their goals are and who their target audiences include before bouncing ideas around and creating content.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Click here for our free content marketing white paper! . Prepared for a brand crisis? Want to make standout content? As of 2013, 3 percent of the U.S.

Trends 120

Trends Mobile Web System 120