article thumbnail

Free White Paper! Measure PR Using Multi-Touch Attribution

Cision

Measurement is crucial to finding success now and in the future. But as companies integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the customer journey and creating more data to analyze and understand. Measure the impact of one channel on another.

article thumbnail

White Paper: Want Content Success? Think Outside the Box!

Cision

Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Here are some of the highlights from the white paper: How to Get Started.

B2C 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mastering B2B Tech PR: Strategies for Effective Communication

5W PR

Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. Data-driven decisions Keep track of PR efforts through website analytics, social media engagement metrics, and media coverage measurement tools.

B2B 78
article thumbnail

Get The Resources You Need to Measure PR Effectively

Cision

Ninety-five percent of communicators say they measure their PR, including social media. Two-thirds haven’t heard of the Barcelona Principles and 40 percent don’t set goals for social media. Use the following PR measurement resources to get a true read on your efforts. Most can’t.

Resources 120
article thumbnail

Navigating the New Wave: PR Strategies for Emerging Fintech Startups

5W PR

It’s on the company to underline the robust security measures it’s put in place. Social media presence LinkedIn and Twitter are powerful allies in building brand recognition and industry engagement. Keep the audience informed with engaging content, industry insights, and company updates.

article thumbnail

Social Media ROI: What You’re Doing Wrong

Cision

When it comes to social media ROI, you’ve got to connect the dots, says Gary Vaynerchuk , business builder and owner of VaynerMedia. To understand the value of your social efforts, you need to know the reasons behind what you’re doing and what your results mean. Don’t underestimate social media,” Gary says.

article thumbnail

10 lessons from 10 years of teaching social media

Karen Freberg

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!