Stern + Associates

JULY 25, 2023

Chairman of Abercrombie & Fitch and senior advisor to Blackstone, Travis previously served as CEO of two iconic brands: Dunkin’ Brands and Papa John’s. To his leadership methodology, rather than a strictly sales-focused background, Travis brings a positive, people-focused management ethos from his human resources background.

Communications 62

Communications Retail Sports Leadership 62

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 118

Film Marketing Sports Hotels 118

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

Contently - Strategy

MARCH 22, 2021

Fox Sports didn’t exist. But first, the network had 6 months to create Fox Sports from scratch. Hill had run Sky Sports for Murdoch in Australia and the UK, mostly overseeing soccer. Hill had run Sky Sports for Murdoch in Australia and the UK, mostly overseeing soccer. Our story starts in 1993. Hill thought U.S.

Television 104

Television Content Marketing Sports Marketing 104

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read. It’s chock-full of incredible research and reports on digital insurance brands to luxury brands and everything in between. To build better work relationships.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

MAY 24, 2018

Creativity helps express company values in a distinct brand voice. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice. Creative PR helps B2B brands be accessible.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

JUNE 22, 2015

Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 For brands this means that the 1 to 3 percent reach you enjoy on Facebook is probably quite a bit higher on Instagram. fashion sport.

Instagram 120

Instagram Fashion Sports Pinterest 120

Reputation Us

JUNE 1, 2023

Casey : Simply put, we define brand and reputation differently. Brand is what you say about your company. Action 4: Promote Thought Leadership. How do you define reputation management and why do you think it’s important for companies of all sizes? Action 2: Explore Web3. Action 3: Highlight Your Leaders. and unique experiences.

Technology 78

Technology Interviews Reputation Crisis 78

Stephen Waddington

NOVEMBER 1, 2021

Public relations must avoid becoming part of the problem It’s hardly a sport to beat up on the public relations profession, but we have an opportunity to help businesses understand and address issues related to climate. Filing carbon usage data should be as normal as submitting annual accounts to Companies House. We have two choices.

Government 131

Government System Crisis Corporate 131

Communications Conversations

JUNE 8, 2017

Bank to enter the national branding conversation in a very significant way. I actually wanted to work in sports and did for some time after finishing my journalism degree at the University of Minnesota. I still do want to work in sports potentially someday, but for now I’m grateful for the role I have at U.S.

Banking 113

Banking Sports Financial Corporate 113

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. “Hero” content consists of bigger, flashier pieces that draw your audience in and build your brand. (To

SEO 103

SEO Automotive YouTube Video 103

PRSay

SEPTEMBER 29, 2016

For the first 15 years, I managed a wide variety of accounts for leading consumer brands and organizations in the sports and lifestyle space. I was on the ground supporting sponsorship activations at marquee sporting events around the world, including the FIFA World Cup, UEFA European Championships, Olympic Games, U.S.

Sports 60

Sports Social Media Guidelines Agency 60

PRSay

JUNE 7, 2023

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. He has represented brands like Snowflake, PayPal, Tetris — even the alien hunters of the SETI Institute!

Journalism 128

Journalism Public Affairs Ethics Technology 128

PRSay

FEBRUARY 21, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. The power of brand is front and center, with athletes as influencers, influencers as fans and the media creating a news feed.

Sports 74

Sports Communications Viral Fashion 74

Cision

JUNE 9, 2016

Your brand needs to do more than just communicate if you want to connect with your audience. Madhuri Sen, owner of Ace Brand Strategist, says authenticity needs to be a priority for brands. You recently set up your own brand consultancy, Ace Brand Strategist. What do you aim to accomplish in this venture?

Training 0

Training Leadership Brand Branding 0

Cision

APRIL 6, 2016

So how can you set your brand apart? In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. What do you think is the biggest challenge facing brands today? With so much content saturating the marketplace, how can brands stand out?

Employee 120

Employee Storytelling Content Marketing Leadership 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. The Muse addresses all aspects of work and career life.

Blogging 170

Blogging Writing Creativity Storytelling 170

wiredPRworks

APRIL 6, 2022

Few job settings require such acute and constant attention to detail as a live sporting event broadcast. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

How To 52

How To Engineering System Insurance 52

Communications Conversations

AUGUST 21, 2018

We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters. You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. My choice would definitely be Serena Williams.

Sports 113

Sports Retail Local Report 113

PRSay

FEBRUARY 21, 2020

While the Astros saga can obviously be understood as a failure of leadership — who greenlighted the sign-stealing efforts — and athletic integrity, it’s also a failure of PR management too. Now celebrating its 30 th year, Solomon Turner PR works with clients on a national and local basis helping businesses maximize their brand impact.

Conference 187

Conference Training Small Business Leadership 187

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Newspapers Retail Sports 120

PRSay

DECEMBER 28, 2021

What strategy will work best for your brand? An online ticket retailer might ask users to input their favorite sports team before sending email alerts about specific event tickets. If you look under the hood of the best email marketing campaigns, a strategic, data-driven approach quickly emerges as the linchpin to its success.

Marketing 208

Marketing Apparel Data Software 208

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 155

Television Instagram Consumer Newspapers 155

Mindful Marketing

JANUARY 23, 2021

Now the world’s biggest brewer , Anheuser-Busch InBev, has found an especially innovative way to broadcast a brand message—a work of art, in the heart of New York City, valued at $470 million! leadership team members and their degrees: Nick Caton, U.S. Here is a partial list of Anheuser-Busch’s U.S. wait for it.

Education 126

Education Financial Engineering Transportation 126

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. A model for success.

Leadership 93

Leadership Brand Branding How To 93

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. And that was when the eagle-eyed Adam Petrick, Puma’s global director of brand and marketing, tweeted a simple offer and struck PR gold. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Barokas

SEPTEMBER 12, 2018

Over the last few years we have developed new areas of expertise in the tech sector (space, healthcare and others), and built a consumer lifestyle portfolio featuring clients such as W Hotels, Flywheel Sports, The Essential Baking Company, and Washington’s Playground, among others. For a little while, it was just me and my laptop.

Agency 138

Agency Hotels Healthcare Enterprise 138

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . Understand How Your Social Campaigns Drive Value.

Data 70

Data Retail How To Sports 70

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

PRSay

JUNE 28, 2018

When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand. Ultimately, such questions will inspire and uncover new details in the brand experience. What good is the brand doing for the world? Stay in shape.

Exercises 82

Exercises Creativity Radio Resources 82

PRSay

DECEMBER 18, 2019

As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. It referenced the “severely … hurt feelings” of Chinese fans, adopting a propaganda term that Beijing uses whenever Western brands or individuals speak out to support the Hong Kong pro-democracy movement.

Corporate 81

Corporate Crisis Management Crisis Government 81

Karen Freberg

JUNE 14, 2018

For example, one post from Thea on LinkedIn sparked a TON of discussion both in my sports and social media professors groups. Others have discussed how in certain fields like sports, social media professionals are leaving for other opportunities in other industries? The expectations are indeed high and the stress can be as well.

Social Media 43

Social Media Media Community Sports 43

Sword and the Script

MAY 21, 2019

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I In my previous experiences, I had not been exposed to women in positions of leadership. When you think enterprise sales, it’s probably not Disney that comes to mind.

B2B 79

B2B Social Media Company Marketing 79

Shift Communications

MARCH 10, 2016

In 1994, the conference introduced the popular Interactive and Film tracks, and today SX has become a well-known creative epicenter for everything from tech, music and film, to fashion , sports and even medicine. Unfortunately, there is no silver bullet to brand engagement at a large industry event, and SX is no different. What worked?

How To 60

How To Film Conference Guidelines 60