Notable Sports PR Misfires in 2019

Ronn Torossian

As 2019 draws to a close, it could be instructive to look back at some of the notable sports PR misfires over the past year. The post Notable Sports PR Misfires in 2019 appeared first on. Brand PR Business Crisis PR 5W Public Relations 5WPR 5WPR CEO Crisis PR Agency Crisis PR Firm Ronn Torossian StrategyWe’re not ranking them or comparing them, only looking to see what we can learn from them. The New England Patriots were back in the news recently as what’s being […].

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Professional Sports Without Fans Will Increase Social Media Usage

Critical Mention

Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments. Either way, we can conclude that sports fans will have to adjust to several differences this year. Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Engaging with other fans is part of the joy of following any sport.


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Making the connection between your forty-winks and sporting success


Here at Prohibition, we’ve been working with the world’s number one bed brand, Sealy UK, to highlight how sporting success and sleep are intrinsically linked. To help, we worked with Sealy UK to highlight this important link by creating a World of Sport campaign, and teamed up with a number of sporting heroes, sponsoring and gifting them a brand new Sealy bed, whilst following their sporting progress.

Hospital branding finds fertile ground with sports teams and arenas

PR Daily

Professional sports franchises across the U.S. For example, officials from the New Jersey Devils and Prudential Center announced Barnabas Health as the “Official Health Care Partner” of the hockey team and the sports and entertainment arena in Newark. The program will “align the most powerful brands in New Jersey committed to unifying and inspiring the lives of the families, neighbors and communities throughout the state,” it said.

San Diego’s Sports Brand - Better Than Ever

The Stalwart Blog

Let me be the first to say that San Diego’s sports brand is not just ok, but FRIGGIN’ awesome! The sport still reigns supreme in this country. In its place is a sport that’s rising exponentially in popularity. As important is the sport's growth prospects. That, plus our continued presence in college basketball, professional hockey and beloved Padres playing in one of the best parks in the country makes us a great sports town.

Dick’s Sporting Goods doubles down on gun-reduction messaging

Agility PR Solutions

After the Parkland High School shooting, Dick’s Sporting Goods made headlines by announcing the retailer would no longer stock and sell certain semiautomatic rifle models. The decision created both positive and negative PR for the brand. The post Dick’s Sporting Goods doubles down on gun-reduction messaging appeared first on Agility PR Solutions. Analysis Public Relations branding

Sports influencer marketing is taking off—here’s the play-by-play

Agility PR Solutions

Influencer marketing is quickly becoming a staple marketing channel for amateur and professional sports teams—with no signs of slowing down. In fact, new research from Cascade Influencers finds that more than 65 percent of sports marketers agree that influencer marketing programs are a necessity for a brand’s success in today’s digital world. The post Sports influencer marketing is taking off—here’s the play-by-play appeared first on Agility PR Solutions.

Sports PR—how Gen Z is redefining consumption and sponsorship

Agility PR Solutions

Cultural tenets regarding Generation Z have led to disruption within numerous industries, and sports is certainly not immune. Broadly, Gen Z values creativity, innovation, skill, and hard work, and its members are open minded and progressive—and according to new data research from sports entertainment media brand Whistle Sports, this trend manifests as an extremely inclusive […].

5 Things You Should Know About Twitter Live Sports


This past week during Wimbledon, Twitter demonstrated the delivery mechanism for live events: Twitter Live Sports. Unlike their mobile-enabled Periscope platform, Twitter Live Sports is high definition, not embeddable, and shows searchable Tweets (integrate “second-screen” functionality) in real time to the right of the video. While this might make sense at a certain level, from a brand perspective it was probably necessary to make this a Twitter feature.

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The Shifting in Brand-Influencer Relationships

Ronn Torossian

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on. The post The Shifting in Brand-Influencer Relationships appeared first on. Brand PR Business Featured PR Inspiration Public Relations 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian Strategy

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Twitter apologizes for misusing data, Dick’s Sporting Goods mulls ditching all guns, and why employers must support mental health

PR Daily

5 Twitter gaffes brand managers should avoid. However, plenty of Americans get their news from social media, and brand managers would do well to consider how they can deliver their messages on the platform without irking readers. Dick’s Sporting Goods considers pulling all firearms from shelves. Related reading: Dick’s Sporting Goods doubles down on removing guns from stores.

DirecTV comes under fire for ads in Sports Illustrated

PR Daily

A set of DirecTV ads in the swimsuit edition of Sports Illustrated ads has some consumers seeing red. Sports Illustrated. According to Business Insider , DirecTV issued a statement saying the ads were a tongue-in-cheek way to fit into the magazine’s material: The ads were specifically created to run in the 2015 Sport’s Illustrated Swimsuit Issue and were meant to work within the context of the editorial of the magazine, which is beautiful women in swimsuits.

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Entertainment & Sports Section New Member Spotlight


What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. Getting the brand out there and everything that we stand for and everything that we built. That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness. Mikolich is the Founder of npm | pr ( ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair.

Sport 2.0: crumbling traditions create a whole new ballgame

Mark My Words

Mark Borkowski, a PR and brand expert, insists that is a mistake. “I’m I’m 100% sure that minority sports will suffer because it is about eyeballs and selling product and increasingly that’s what e-sports do,” he says. Once upon a time darts and snooker were seen as joke sports played in smoky men’s clubs, but now they are respectable. And I know there are a number of big agencies, who represent Hollywood stars, who are paying close attention to e-sports.”.

The Top 10 Sports Stars on Social Media – and Who You Should Be Following


There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands…. Our clients range from major international companies and well-known brands through to smaller specialist businesses.

March Madness - The Greatest PR Asset In Sports

The Stalwart Blog

I'm a big fan of NCAA March Madness , and not just because of my love of college sports. Nowadays, anyone with the right social media, video and email strategy can develop a solid following and brand that puts them in the same conversation as an established player. For me, it has much to do with the PR value it generates for schools that we never hear of otherwise. That wasn't always the case.

PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson


Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels. How can PR pros working in sports or other industries begin preparing for an Olympic year with Rio 2016 coming up?

The most hated sports clichés in comms and PR

PR Daily

We're also entering high season for sports clichés in business and communications. Gail Sideman of Publiside , who works in sports PR, cites two hated sports clichés that have also crept into business use: "We're going to give it 110 percent," and, "We just take it one game at a time.". Nobody starts out intending to harm their own reputation or the company's brand. It's an instance of 'don't use a sports analogy because you think it sounds clever,'" she says.

Why brand managers must embrace nostalgia during this crisis

PR Daily

At the same time, our entertainers and sports stars remain sidelined with few opportunities to share their unique talents and points of view. A perfect starting point is the sports industry. Networks like ESPN, NFL Network, and local sports stations are replaying old games on a loop right now. The approach can also benefit brands who can sponsor the Twitter chat, providing them a unique opportunity to engage with their audience. Brand Journalism Branding COVID-19

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Nordstrom to lay off 400; Sports Chalet parent files for bankruptcy

PR Daily

The Consumerist reported that the parent company of sporting chains Sport Chalet, Eastern Mountain Sports and Bob’s Stores has filed for bankruptcy: With the dust just beginning to settle surrounding the bankruptcy and 140-store closure of sporting goods retailer Sports Authority, another, albeit smaller, outdoor gear retailer is following suit.

What Are Ceremonial Special Events?

HMA Public Relations

Featured PR and Sports Arizona Athletes Arizona Professional Athletes Athlete's Branding Athletes branding Ceremonial Events Cross Promotional Cross-Promote Special Ceremonial Events Special Events Sporting Ceremonies Sporting EventsWe often seek co-promotional opportunities for our clients, similar to how Arizona athletes show support for other teams by participating in special events. Click below for more]. The post What Are Ceremonial Special Events?

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. The ensuing narrative has been that “taking a stand is no longer an option for brands.”

Building Brand Loyalty Through Annual Special Events

HMA Public Relations

Annual special events are a proven way to build and sustain brand loyalty, which we have written about many times, including here, here, here and here, […]. The post Building Brand Loyalty Through Annual Special Events appeared first on HMA Public Relations. Featured PR and Sports bikes Brand Loyalty kids players Special Events Tradition training camp

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Cubs victory lap could be beginning of something even better

Ronn Torossian

And, when it comes to pro sports , is there a better rags to riches story than those “Lovable Cubbies.”. Brand PR Business Ronn Torossian Sports PRAnd now for the headline more than a century in the making: “The Cubs Won the World Series” … even if you don’t love baseball, you probably like a hard luck story turned around. The city of Chicago pretty much took the day off last week to help their beloved Cubs celebrate the first World Series ring in more than a century.

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Dr. Jim Taylor: A sports psychologist who has personally branded himself (without even knowing it!)

Maine PR Maven

The post Dr. Jim Taylor: A sports psychologist who has personally branded himself (without even knowing it!) Know - Like - Trust Personal Brand I was at a ski race over the weekend at Stowe, Vermont, cheering on my two sons, Jamie and Craig, as they competed in college races. While I was in the base lodge waiting for the second run, I was introduced to Dr. Jim Taylor, who I’ve known of for years as an expert in […].

4 Brands Running Successful Brand Journalism Programs


Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions.

Social Media and Sports Trends and Teams to watch for College Football Season

Karen Freberg

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. Tennessee: Consistent brand voice with visuals. Both their posts and IG stories are consistently branded, professionally designed, and aligned with their brand voice and culture. Oregon State: Branded content w/ fresh POV of uniform unveiling. Colorado State: Owning their story with branded show.

PR Winners and Losers in the NBA Draft

Ronn Torossian

There’s a reason drafts are becoming some of the most interactive programming in professional sports. Brand PR Ronn Torossian media relations Sports PRThe shows are not just about who the teams pick, they’re about uniting the fans and filling the faithful with hope so they will show up for games, buy merchandise, and Talk Talk Talk about “their” team. And this draft gave teams and fans plenty to talk – and argue – about.

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“Athletes Are Brands Too” Book Review: A must have for classes and sports programs

Karen Freberg

This book focused on how athletes can become their own media company and own their personal brand outright. In a day where everyone has a personal brand and is vying for attention from sponsors, companies, and the media – this can be both challenging and rewarding at the same time. I read Jeremy’s first book- Brands Win Championships – and loved it. The depth of insight related to personal branding.

Can Bill Murray breathe life back into golf gear?

Ronn Torossian

It’s no secret that golf clothing brands have been suffering in recent years. Without a notable “face” to promote its brand, Nike golf hung up its clubs months ago. Reports that Titleist and other brands are suffering pop up week after week and golf merchandisers have been begging for a savior. Public Relations Ronn Torossian Celebrity PR MARKETING Sports PR

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Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand


In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Savvy communicators smelled some blood in the water and saw an opportunity to gain market share while the big brand was on the defensive.

The surprising origins of brand names

PR Daily

Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day. Yet when it comes to the brands you are most familiar with, you might not know the simplest things about them. Here are some brands that are mostly known by acronyms or initialisms. ESPN — Entertainment and Sports Programming Network. LG — Lucky Goldstar (combination of two popular Korean brands).

10 tactical ways to evaluate an influencer for your brand

Agility PR Solutions

Actors, sports figures, supermodels and the like were considered influencers. The post 10 tactical ways to evaluate an influencer for your brand appeared first on Agility PR Solutions. In the early days, the influencer marketing arena was restricted to celebrities and famous personalities, along with a few dedicated bloggers. But now, marketers are able to choose from a wide variety of influencers who work in their niche who have the ability to lure […].

What is Brand Journalism?


What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand journalism’s goals are to: Build awareness and affinity; Set the context for follow-up brand messaging (retargeting); and. Brand journalism starts people on a journey with your brand. Brand Journalism in Action.

Hashtags, VR and Winnie the Pooh: Watching the 2018 Winter Olympics as a Communicator


But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. PRsay talked with Hanna Bolte, APR — co-chair of PRSA’s Entertainment and Sports Communications Section — about NBC’s VR feature, her favorite commercials, and how Olympic athletes can maintain their brand equity long after the closing ceremonies.

Top Ways to Improve Brand Reputations

Critical Mention

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Whichever way your audience chooses to engage with your brand, your organization should have the ability to identify the sentiment behind digital engagements. Leverage Your Media Coverage and Grow Your Brand.

How to Build Brand Awareness & Thought Leadership

Contently - Strategy

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. A brand is just the sum of all interactions someone has with a company. If you’re B2C, help them enjoy personal passions (travel, fitness, wellness, food, sports, etc.)

Branding Together: Inside Influencer-Targeted Events From Don Julio and Princess Cruises


The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers. The strategy was to insert the brand into a large gathering of influencers who were already in the mood to celebrate.

What Can We learn from the partnership between Tiger Woods and Nike?

Shift Communications

Tiger Woods took the sports world by storm with his unexpected victory at the 2019 Masters Tournament. The relationship between the legendary golfer and the American sports megabrand dates back to 1996, the early stages of Tiger’s professional career. There are many good reasons to work with a high-profile ambassador, given their track record of increasing brand awareness; defining a brand image; and, ultimately, driving product sales.

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What Lessons Can Brands Learn From The Brazilian World Cup fail?

Mark My Words

Into the darkness they go, licking their wounds after one of the greatest sporting humiliations. This was the most tweeted about sporting event in history – with 35.6 Brands can learn from this. Mark My Words Brazil football sport world cup brazilian stoics brazilians brazil Truman Capote once said “Failure is the condiment that gives success its flavour.” Spare a thought for the poor Brazilian footballers. A mediocre team capsized on an ocean of hype.