Agility PR Solutions

MARCH 21, 2022

The early weeks of 2022 have proved one thing: Sports marketers should always have a back-up plan because as Robert Burns wrote in his poem To a Mouse, “The best laid schemes o’ mice an’ men / Gang aft a-gley.” Burns wrote this sage advice in 1785, long before there was a National Football League, […].

Sports 78

Sports Marketing Brand Branding 78

Critical Mention

MAY 21, 2020

Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments. Either way, we can conclude that sports fans will have to adjust to several differences this year. Either way, we can conclude that sports fans will have to adjust to several differences this year.

Sports 111

Sports Social Media Media Groups 111

NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . Hockey Canada is our national governing body for all amateur leagues of the sport. For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Until a few days ago. .

Brand 148

Brand Branding Sports Crisis 148

NewsWhip

JUNE 17, 2021

Though the tournament made an effort to make amends, the stigmatization of mental health in professional sports has been an issue in multiple leagues, worldwide. We support her and recognize her courage in sharing her own mental health experience,” said the brand. Most engaged articles about mental health in sports.

Sports 88

Sports Interviews System Conference 88

Ronn Torossian

OCTOBER 11, 2019

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on. The post The Shifting in Brand-Influencer Relationships appeared first on.

Brand 186

Brand Branding Sports Instagram 186

Steve Barrett on PR

APRIL 30, 2021

The recent abortive attempt to upturn the structure of European soccer was an object lesson in how not to treat consumers and how not to safeguard a brand.

Sports 154

Sports Communications Consumer Brand 154

Cision

JULY 11, 2016

This past week during Wimbledon, Twitter demonstrated the delivery mechanism for live events: Twitter Live Sports. Unlike their mobile-enabled Periscope platform, Twitter Live Sports is high definition, not embeddable, and shows searchable Tweets (integrate “second-screen” functionality) in real time to the right of the video.

Sports 120

Sports Twitter Mobile Facebook 120

NewsWhip

MARCH 24, 2022

He’s back again this year, but this time around that famous mustache has led to some big deals with brands off the court. The decision has since transformed athletes from all collegiate sports into influencers for big and small brands alike, and for the first time ever March Madness is part of that mix. .

Brand 148

Brand Branding Instagram Sports 148

The Stalwart Blog

FEBRUARY 1, 2017

Let me be the first to say that San Diego’s sports brand is not just ok, but FRIGGIN’ awesome! The sport still reigns supreme in this country. In its place is a sport that’s rising exponentially in popularity. As important is the sport's growth prospects. Cause we’re getting a Major League Soccer team.

Sports 60

Sports Brand Branding Television 60

5W PR

DECEMBER 20, 2021

Whenever an athlete ends up on the cover of magazines such as Sports Illustrated, those magazines show others that that athlete has reached a high point in their career and have become very popular. In the last year, the brand has spent a lot of time and effort building strong strategic partnerships outside of the traditional gaming industry.

Brand 88

Brand Branding Sports Consumer 88

5W PR

OCTOBER 19, 2023

From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression. Credibility and trust Well-liked and respected celebrities can lend credibility to a brand.

Brand 78

Brand Branding Product Launch Sports 78

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. The post Barbie dominates August brand coverage appeared first on Newswhip.

Brand 78

Brand Branding Viral Apparel 78

Agility PR Solutions

MARCH 25, 2019

After the Parkland High School shooting, Dick’s Sporting Goods made headlines by announcing the retailer would no longer stock and sell certain semiautomatic rifle models. The decision created both positive and negative PR for the brand. Some lauded the call and promised to give their business to Dick’s.

Sports 60

Sports Retail Brand Branding 60

The Hoffman Agency

JULY 22, 2022

Without truly realizing it, I created key performance indicators (at least one follower in our fake team’s real city and 50 total followers) and a brand voice (unhinged). In undergrad, I stuck to sports PR and saw the good and bad sides of that industry. For now, though, I’m excited to take on a new challenge and industry.

Sports 36

Sports Interviews Internal International 36

Agility PR Solutions

OCTOBER 24, 2018

Cultural tenets regarding Generation Z have led to disruption within numerous industries, and sports is certainly not immune. The post Sports PR—how Gen Z is redefining consumption and sponsorship appeared first on Agility PR Solutions.

Sports 60

Sports Trends Creativity Data 60

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

Agility PR Solutions

APRIL 21, 2020

Actors, sports figures, supermodels and the like were considered influencers. The post 10 tactical ways to evaluate an influencer for your brand appeared first on Agility PR Solutions. In the early days, the influencer marketing arena was restricted to celebrities and famous personalities, along with a few dedicated bloggers.

Brand 128

Brand Branding Sports Marketing 128

HMA Public Relations

JUNE 9, 2023

Sports fans were stunned this week when the PGA and LIV Golf announced they would merge despite on-going litigation. Alison Bailin shares more on the merger and the communications strategies that were left behind in the rollout in this blog post.

Internal 69

Internal International Communications Sports 69

Mark My Words

JUNE 14, 2017

Mark Borkowski, a PR and brand expert, insists that is a mistake. I’m 100% sure that minority sports will suffer because it is about eyeballs and selling product and increasingly that’s what e-sports do,” he says. The Guardian, 14.06.17. He has a further message for any doubters. Read the full article here.

Sports 60

Sports Agency Brand Branding 60

PRSay

SEPTEMBER 2, 2016

What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. Getting the brand out there and everything that we stand for and everything that we built. That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness.

Sports 60

Sports Education Construction Television 60

5W PR

JANUARY 30, 2020

Is it possible health and wellness brands are missing the mark on messaging to this generation? Here are four modern marketing practices to reach the Millennial masses and some great brands that are already executing these strategies. Partnering with influencers of the target demographic. Liquid I.V.,

Brand 157

Brand Branding Marketing Sports 157

NewsWhip

NOVEMBER 18, 2021

Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. Utilizing top talent, many brands pay influencers to promote their products in posts, stories, or live streams. Notable influencers with brand partnerships.

Instagram 78

Instagram Brand Branding Fashion 78

NewsWhip

MARCH 21, 2023

The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. In fact, since the beginning of 2023, the top 100 brand posts on Instagram have totalled over 92.8 The data, however, proves otherwise.

Instagram 78

Instagram Brand Branding Automotive 78

HMA Public Relations

JANUARY 3, 2024

This year's Pop-Tarts Bowl welcomed a new first in sports history–an edible mascot. Find out more on a recent viral mascot marketing moment with Strawberry the Pop-Tart and how fellow snack brands have responded with Justin Liggin. Read more on the giant food fun in this post!

Viral 83

Viral Sports Marketing Brand 83

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. More controversial efforts have included Dick’s Sporting Goods stand on guns , Nike’s Colin Kaepernick ad and Gillette’s campaigns regarding inclusion.

Corporate 198

Corporate Brand Branding Agriculture 198

Prohibition

JULY 3, 2017

Here at Prohibition, we’ve been working with the world’s number one bed brand, Sealy UK, to highlight how sporting success and sleep are intrinsically linked. Here is just some information on our World of Sport stars: To find out more about the Sealy World of Sport, visit the website here.

Sports 48

Sports Energy Training Creativity 48

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2022

Most marketers know just how huge the sponsorship category is, but many find current data about sports, entertainment, and other types of sponsorships hard to come by. That’s where Sponsor United comes in.

Sports 156

Sports Software Analytics Data 156

5W PR

FEBRUARY 16, 2021

They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. An interesting discovery was that in 2020, brands posted 36% more content on Twitter than they did on Facebook and Instagram. The post Social Media Benchmarks – How Does the Brand Stack Up?

Social Media 88

Social Media Healthcare Brand Branding 88

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

ReimaginePR

JUNE 15, 2020

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. By doing this, company’s are able to not only maintain a digital presence, but also create strategies that keep their brand constant in their customer’s psyche. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

ImPRessions - Crenshaw Communications

JULY 9, 2020

Our client MediaRadar , an ad sales intelligence platform, has been tracking ad spend across industries like sports, travel, pet brands, video games, and toys and games. . As sports will soon return to TV, MediaRadar CEO Todd Krizelman shared insights with Hollywood Reporter. billion in lost revenue for the TV networks.

Sports 156

Sports Advertising Advertising Travel 156

Cision

JANUARY 28, 2016

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. But what does brand journalism success look like? McDonald’s.

Journalism 120

Journalism Brand Branding Employee 120

Shift Communications

MARCH 2, 2017

Whether it is analyzing the statistics of players, going through those “in the trenches” moments where it just wasn’t your year but picking back up with positivity for the next year, or that healthy rivalry you have with friends of the opposing team – sports is a place of learning. Analytics is Gold. “If Does it come from a reliable source?

Sports 60

Sports Pitching Data Analytics 60

Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Leverage Your Media Coverage and Grow Your Brand.

Reputation 105

Reputation Brand Branding Analytics 105

Cision

AUGUST 5, 2016

Does your brand analyze what’s being said? Most brands divide audiences by the sales journey: prospects, customers and the rest of the world. For example, a sports equipment store might consider monitoring their audience by sports teams. To get a glimpse, check out these examples: Audiences.

Brand 120

Brand Branding Sports Radio 120

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

NewsWhip

FEBRUARY 28, 2022

But even those who rose to fame on the app are not staying put, they’re diversifying and expanding their brand. And what does that mean for brands? . Ranking in the top 10 most followed people on TikTok makes Dixie an obvious target for brands looking for big exposure, but smart creators are also building their presence on other apps.

Banking 97

Banking Brand Branding Instagram 97