Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

PRSay

MARCH 1, 2018

But beyond being simply entertaining and memorable, Academy Award speeches can also offer a lesson in both public speaking and personal branding, says Rob Biesenbach , presentation expert, actor and author of “Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results.” So it’s a fine line to walk.

Communications 118

Communications Film Storytelling Energy 118

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. A model for success.

Leadership 93

Leadership Brand Branding How To 93

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications.

Sports 0

Sports Leadership Internal International 0

Karen Freberg

JUNE 14, 2018

For example, one post from Thea on LinkedIn sparked a TON of discussion both in my sports and social media professors groups. Others have discussed how in certain fields like sports, social media professionals are leaving for other opportunities in other industries? We are expected to do everything under the sun it seems like.

Social Media 43

Social Media Media Community Sports 43

PR 20/20

NOVEMBER 13, 2018

Knowing that people are skeptical about what they see—especially what’s shared online— how did brands create content and campaigns this year that encouraged people to believe in them? Faced with audiences that were predisposed not to trust them, a few brands stood apart from the rest. Here’s How They Did It. Video credit: YouTube.

Brand 69

Brand Branding Sports Consumer 69

Cision

JUNE 1, 2017

When I started out two decades ago, there were very few females in the sports business. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 245

Sports Agency Industry Creativity 245

Beyond PR

JUNE 1, 2017

When I started out two decades ago, there were very few females in the sports business. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 81

Sports Agency Industry Creativity 81

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. 1. “Being a global brand that has local conversations, we never believed we could have a more relevant conversation with someone in Germany than the local German team could. ” Joni Lockridge, PGA.

Social Media 45

Social Media Media Storytelling Local 45

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Building brand awareness is essential for businesses to succeed. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. 1. “Being a global brand that has local conversations, we never believed we could have a more relevant conversation with someone in Germany than the local German team could. ” Joni Lockridge, PGA.

Social Media 40

Social Media Media Storytelling Local 40

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Learn more about the programming here.

Local 109

Local Crisis Management Internal International 109

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis. Like a match to a flame, human writers breathe life into brand voices.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Even though women are more apt to share and engage with brands in social media, female thought leaders don’t receive the recognition they deserve. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115