Onclusive

APRIL 27, 2020

Metrics such as Power of Voice , Reader Engagement, Brand Impact and PR Attribution are not just useful for PR teams alone to measure their own effectiveness, influence communications strategy and quantify impact to executives. . Clarissa Horowitz. VP of Marketing, BitGo.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

Wadds Inc.

MAY 1, 2024

Publishers are facing a new threat of disintermediation and revenue loss from the use of their content to train AI systems. The ethical challenge for brands and corporate communications is significant. ” These models require regular updates with contemporary data to stay up-to-date.

Training 59

Training Survey Data Wikipedia 59

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. No brand is immune. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Internal communication flows It’s important to set up transparent information flows between team members. This will help everyone adopt the talking points agreed upon.

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

JANUARY 6, 2020

Second, install control systems, also known as media monitoring systems, that keep you informed about the media environment and what messages are working. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand.

Advertising 195

Advertising Advertising Marketing How To 195

NewsWhip

JANUARY 26, 2023

As the world’s largest restaurant chain and arguably the most recognizable brand image that exists, McDonald’s is always a topic of interest to publishers. Sean deGroot, Manager, Communications Measurement & Insights at McDonald’s knows this all too well.

Communications 78

Communications Local System Data 78

Presspage

MAY 19, 2017

Consistent branding Protocols and standards enhance consistent branding. A lot of this has to do with your organization's visual branding. Consistent use of logos, icons, colors and fonts goes a long way in generating a brand that is instantly recognized by readers, viewers and visitors.

Corporate 68

Corporate Brand Branding Guidelines 68

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100

Onclusive

SEPTEMBER 27, 2017

For brands, however, this rapid-response, multi-channel crisis storm can produce scary challenges: a situation that once took weeks to unfold can now grow into a crisis in a matter of hours. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

A good content calendar is like a roadmap that helps a brand tell its story. Meaning, there should be frequent posts, varying in topics from article promotions to National Cookie Day, if you could think of a way that it’s relevant to your brand. Measure performance daily. Start with tentpole events and initiatives.

How To 259

How To Social Media Product Launch Construction 259

Business Wire

JUNE 22, 2017

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence.

Financial 159

Financial Web Banking Internal 159

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Think of your monitoring and measurement tools as your early warning system.

Crisis 191

Crisis Data Software Privacy 191

Critical Mention

AUGUST 7, 2020

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. The product roadmap includes major additions to the platform’s analytics capabilities, additional content sets and expansion of international coverage. . About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

NewsWhip

APRIL 27, 2023

Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness.

Leadership 145

Leadership Content Marketing Healthcare Google 145

NewsWhip

JULY 21, 2021

Before we all gather around our TVs to watch the opening ceremonies, we wanted to get a sense of how the Games were resonating with the media and the public by measuring the current top stories, looking at both the positives and negatives that have emerged in the last month. We’ll look at the swim cap ban first.

Advertising 88

Advertising Advertising Measurement Sports 88

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

In the case of impressions, often you are measuring your value in terms of random “eyeballs” that may or may not be ones that help your business. So, to better measure your public relationships, we offer a few tips on how to avoid the tempting-but-destructive call of AVE and false metrics: 1. Measure those.

How To 52

How To Print Analytics Advertising 52

Reputation Us

JUNE 14, 2021

We created a GED scholarship for “For Oak Cliff,” a charity that focuses on overcoming systemic oppression through education. For us, that means sharing where we stand on social justice issues to create affinity from allies both internally and externally. We also need to be sure our brand is for the people, planet and prosperity.

Reputation 148

Reputation Financial Community Employee 148

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Internal communication flows It’s important to set up transparent information flows between team members. This will help everyone adopt the talking points agreed upon.

Communications 78

Communications Measurement Tools Enterprise 78

Cision

JULY 8, 2015

catches up with international card payment security measures, many U.S. consumers are frustrated with the decision to go with chip-and-signature security measures. Want to learn more about how EMV impacts financial brands? other countries utilize the chip-and-PIN system. Continued Vulnerability. As the U.S.

Retail 120

Retail Travel Mobile Technology 120

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) With four great guests on hand, we began to chat about measuring content. Has to be purposeful.

Measurement 40

Measurement Journalism Video Community 40

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Enter earned media management — the system we use to think about, track and measure earned media at Cision. Step 3: Measure. Are you looking to track your earned media in a way that’s easier and more efficient?

Media 101

Media Storytelling System Technology 101

Contently - Strategy

OCTOBER 18, 2022

Use a social listening tool like Hootsuite to track brand mentions online and never miss a public review about your brand. Services like GummySearch also make it ridiculously easy to tap into conversations about your brand on Reddit. Internal Resources. ” It’s open-ended and reduces the room for bias.

B2B 137

B2B Company Survey Enterprise 137

Presspage

MAY 19, 2020

Our interactions with brands happen increasingly in a digital environment. For brands, this requires some degree of adaptability. You can use a voting/points system to prioritize a list of improvements and think about it as continuous improvement. Related: The Essentials of PR measurement. Get the right tools.

Measurement 78

Measurement Tools Policies Software 78

Presspage

MAY 19, 2020

Our interactions with brands happen increasingly in a digital environment. For brands, this requires some degree of adaptability. You can use a voting/points system to prioritize a list of improvements and think about it as continuous improvement. Related: The Essentials of PR measurement. Get the right tools.

Measurement 78

Measurement Tools Policies Software 78

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

Mindful Marketing

JUNE 27, 2020

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. Likewise, today’s customers increasingly care about the ethos of the brands they support. It will take hard, long-term work and commitment in order to combat deep-seated and systemic racism.

Real Estate 111

Real Estate Community Employee Education 111

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50.

Automotive 95

Automotive Study Report Transportation 95

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. Brands like Steak-Umm have seen engagement and sales go up by making people laugh. Perhaps your organization or brand is simply too stodgy or old fashioned to follow any of these tips so far. Measure at every step. Everyone else is boring.”

Communications 40

Communications Measurement Employee Course 40

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. B2B companies need to listen to trends and target audiences if they want to develop more compelling content, build relationships with influencers and control brand reputation on and offline.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further.

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

JANUARY 14, 2020

SM: I look at our challenges in two ways: internal and external. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. I wanted to tackle the challenge of making our brand more prominent in mainstream media.

Marketing 79

Marketing Data Wireless Industry 79

Critical Mention

OCTOBER 21, 2018

Google’s algorithm-driven ranking system uses search terms as contextual signals to show results. Using attractive, meaningful keywords for your brand will put you front of mind for your target audience. Include a mix of internal, external links and social sharing buttons at the bottom of the blog. Poorvi Adavi.

SEO 74

SEO Strategy Engineering Local 74

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive is developing new ways to measure PR including attribution. According to a report by Media Post: “iQ Media’s monitoring of paid and earned brand mentions covers the U.S. –

Industry 87

Industry Media Technology Employee 87