David PR Group

MARCH 23, 2020

An article in today’s Wall Street Journal said that some people are already ignoring corporate COVID-19 emails. For example, we are all deeply in praise of healthcare workers and first responders. Since last week, there’s been an onslaught of them from businesses both large and small. Guess what, that’s everybody. –John.

Brand 86

Brand Branding Crisis Healthcare 86

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. ” The mission truly was to start brand journalism at OhioHealth.

Healthcare 137

Healthcare Journalism Local System 137

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. Journalism has historically pursued the “big lie” of a politician betraying constituents or a business misleading customers, and the drive to punish such perpetrators has not faded.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Plus, it’s not just healthcare providers that recognize the value and benefit of telehealth – patients do, too.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I definitely think that it is. Is there the potential for conflict?

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Pitching Journalism Video Advertising 174

Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. Journalism has historically pursued the “big lie” of a politician betraying constituents or a business misleading customers, and the drive to punish such perpetrators has not faded.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Cision

APRIL 29, 2015

Rockoff and Ed Silverman appears, my curiosity piques and I wonder what impact it will have on the pharma brands referenced. leave me with a favorable or unfavorable impression of the brand? Will the references to a company like Valeant Pharmaceuticals International Inc.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Cision

APRIL 26, 2016

The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Critical Mention

APRIL 13, 2020

Like all healthcare workers and emergency responders around the world, I have felt afraid of not having adequate protective equipment, and in my darkest moments, have worried about what would happen if I fell sick far from home. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears. Eric Lebowitz.

Media 111

Media Analytics Healthcare Crisis 111

Solo PR Pro

OCTOBER 5, 2021

After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

Presspage

DECEMBER 9, 2020

During the COVID-19 lockdown, researchers at the Collaboration Labs program at The University of Manchester put their efforts into finding out how a reduction of capacity affected healthcare services and the sexual health of the LGBT+ community. This first-of-a-kind research was awarded a Project Excellence Award.

Education 78

Education Publicity Community Healthcare 78

Presspage

DECEMBER 9, 2020

During the COVID-19 lockdown, researchers at the Collaboration Labs program at The University of Manchester put their efforts into finding out how a reduction of capacity affected healthcare services and the sexual health of the LGBT+ community. This first-of-a-kind research was awarded a Project Excellence Award.

Education 78

Education Publicity Community Healthcare 78

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. percent) than at brands with a limited culture (48.4

How To 120

How To Media Employee Policies 120

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Last time we spoke about your content strategy. You can read part 1 here.)

Healthcare 102

Healthcare Real Estate Social Media Energy 102

NewsWhip

SEPTEMBER 11, 2019

If you don’t already have an idea of how your brand is normally talked about, how many articles are circulating about you in a given day, you’re already behind. . Determining a baseline engagement number for your brand in order to quell your team’s fears when an article starts to gain traction is paramount.

Crisis 87

Crisis How To Crisis Management Analysis 87

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. In fact, he hadn’t even intended on working in PR.

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Meeting Radio Sports Telecommunications 131

Beyond PR

JUNE 20, 2016

government bonds and before that she reported on stocks and trends at The Wall Street Journal for three years. Washington Business Journal: Vandana Sinha ( @VandanaWashBiz ) has been promoted to managing editor at @WBJonline. Prior to that, she was a healthcare and biotechnology reporter at WBJ for five years.

Biotechnology 68

Biotechnology Financial Media Education 68

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Justine Perez , social media specialist – U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

MaccaPR

APRIL 18, 2017

But, if a given reporter is said to cover healthcare or business, your PR staff must augment Cision’s intelligence with other resources, such as. Wall Street Journal , with clickable links to bios and recent articles published by. Wall Street Journal , post easy-to-navigate directories of staff, with surprisingly revealing bios.

How To 121

How To YouTube Pitching LinkedIn 121

Buzzstream

JANUARY 22, 2024

There is a right way and a wrong way to do it, however. When identifying guest post opportunities, you are trying to both choose quality, relevant sites, but at the same time, trying to safeguard the longevity and strength of your post.

Analysis 91

Analysis SEO Guidelines Google 91

Barokas

SEPTEMBER 12, 2018

Since 1958, my dad kept a journal of all the people he worked with on the supplier side and the buyer side. Five years ago, I sat down with my laptop, big dreams and a clear vision to introduce the Barokas brand to Colorado. I am deeply proud of the work we have done, the relationships we have built and the brand we continue to grow.

Agency 138

Agency Hotels Healthcare Enterprise 138

Presspage

FEBRUARY 6, 2018

The Fort Worth based hospital’s brand journalism strategy has direct bottom line impact as its stories made one Detroit family decide to fly cross country for surgery after reading an impactful story on Checkupnewsroom.com.

Examples 87

Examples Strategy Communications System 87

Beyond PR

JULY 20, 2016

It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. Monitor topics and trends in your industry, and take the time to understand how your brand can authentically add to those conversations. Keep learning: Guidelines change. Newsworthy. Need some ideas?

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

AUGUST 21, 2018

NW: I went to school for PR and was working at a healthcare IT PR and marketing agency and was also studying to get my MBA at night for marketing. A brand can’t be neglected; it’s the first interaction a potential customer has with you and can determine if they move forward in the sales process. PR, marketing, sales and journalism.

Marketing 65

Marketing Data Interviews Agency 65

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. As health care consumers feel empowered and encouraged to share their feedback and voice their opinions, they build a personal connection with health care brands. Stats, facts and guesses abound about the top health care trends in 2016.

Communications 60

Communications Insurance Insurance Privacy 60

Presspage

FEBRUARY 20, 2018

Ohio Health The Ohio based healthcare organization's editorial philosophy and communications workflow is a stellar example of how to run your organization's online newsroom. Two years ago, OhioHealth, a not-for-profit, faith-based healthcare system in Ohio, switched their newsroom over to PressPage.

Healthcare 89

Healthcare Brand Branding System 89

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. and is a member of the Kappa Tau Alpha Journalism Honor Society.

Sports 0

Sports Leadership Internal International 0

Cision

FEBRUARY 4, 2016

The stakes for PR are high in the healthcare industry. In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR. Image via Verónica González.

Healthcare 120

Healthcare Print Agency Journalism 120

MaccaPR

AUGUST 31, 2016

“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St. Jude Medical and Medela.

Healthcare 89

Healthcare Marketing Insurance Insurance 89

NewsWhip

FEBRUARY 8, 2021

A big factor in vaccine proliferation is vaccine education, which is part of the reason that there have been so many efforts to educate the public on the benefits and safety of the shot, including the likes of brands such as Budweiser, whose campaign we wrote about this week. . Benedict Nicholson.

Publicity 78

Publicity Media Analysis Healthcare 78

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more.

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

DECEMBER 9, 2020

One came from CNBC and discussed the fact that the vaccine was unlikely to be a pleasant experience for most people, while The Atlantic ran a piece on the toll that the third wave of the virus in the US was taking on healthcare workers. . The top fifteen articles all received more than a million engagements. . Benedict Nicholson.

Facebook 78

Facebook Viral Healthcare Journalism 78

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Newsjacking involves injecting your brand into a breaking news story that isn’t generated by your organization. The news gained plenty of coverage, and Fractal’s CEO Pranay Agrawal was quoted in many of the resulting articles, from The Wall Street Journal to TechTarget. . Branded content pays long-term dividends.

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How To Media Healthcare Survey 334

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Wellness brands during the pandemic | Jump to text.

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Healthcare Storytelling Communications Local 78