ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 What book? #1 In 2014, I spent the entire year obsessed with SEO and digital marketing. Did He Say 87,000-Word Book? Hold on a Minute.

Writing 83

Writing Google Blogging Exercises 83

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. When we write about a topic, we try to look at it through the eyes of these audiences. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

Stuart Bruce

MAY 20, 2015

It covers everything from SEO and improving writing to influencer identification and content curation. The book and the site include both free and paid for tools, with many of them being ‘freemium’ – the basic tool is free, but you pay a (usually modest) monthly fee for enhanced features.

Tools 60

Tools eBook SEO Blogging 60

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation. If you’re a PR pro needing a refresher, check out our earlier post on what PR people should know about SEO. If you write it, leads will come. PR aids business development.

SEO 125

SEO Case Study Conference Retail 125

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

The Resolution Blog

JUNE 17, 2015

This is article 9 by Stella Bayles from the brilliant free e-book, from PR Stack. Read on, then go and download the complete free e-book. They therefore require a no-follow code link on all paid pieces of content to highlight that the intension of the piece is solely for awareness and not SEO. The tool to keep you safe.

Google 120

Google Guidelines SEO System 120

The Proactive Report

NOVEMBER 10, 2016

You need to learn how to write your press releases so that Google will index and rank them. What you want is one that is affordable and has all the latest technology and SEO tools built in. In my book Newswire is the best choice. And then they have to be published on a website that is already a Google News source. Google maps.

Engineering 160

Engineering Google Banking Small Business 160

Cision

DECEMBER 12, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. I nstead, wait for a reporter to write you back. AME) and Adjunct Professor at NYU, is a best-selling author and internationally recognized book marketing and media relations expert. Is Your “Cold” More Than Just a Virus?

How To 279

How To Media Pitching Creativity 279

The Proactive Report

SEPTEMBER 4, 2015

SEO is a vital PR skill today. Everything you need to know about optimizing news content is in my book: SMART News: how to write branded content that gets found in search and shared in social media. Follow me on Twitter. Get the Digital PR Tips Newsletter.

SEO 100

SEO Google Digital PR Writing 100

Wadds Inc.

JANUARY 11, 2023

It’s a huge amount of data that includes books, websites, and Wikipedia. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks. It has two main applications: generating text in response to a prompt and summarising a block of text.

Publicity 98

Publicity Wikipedia Marketing Training 98

5W PR

FEBRUARY 22, 2023

Always create press releases in the form of an authentic news story rather than writing it like an ad. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions for your information. In the case of a digital book, you can make the first chapter available for free.

Strategy 88

Strategy Product Launch Brand Branding 88

Rock the Status Quo

JUNE 30, 2015

In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. Writing is essential to real success, and you don’t even realize how the lack of writing ability holds you back until you improve. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. If you have booked your executive as a speake r or panelist, you’ve created opportunities for face to face connections with analysts, journalists, and other thought leaders. Top ways to work with influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 106

Media SEO Analytics Analysis 106

PR Fuel

MARCH 9, 2021

Your SEO is Suffering. If so, then search engine optimization (SEO, for short) is your starting point. SEO is the way. But what is SEO, really? Using things like keywords and links, your company can continue building its SEO presence. Thus building your SEO presence along the way! Who doesn’t, right?

Company 54

Company SEO Engineering Writing 54

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information. In the case of a digital book, you can make the first chapter available for free.

Strategy 133

Strategy Marketing Trade Shows Video 133

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. How to prep and pitch a byline.

B2B 147

B2B Leadership Customer Service eBook 147

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. For example, if your restaurant gets a great review in the New York Times , you can bet your tables will get booked up fast! Some media will write a story inspired by your release. Others may run it verbatim!

How To 98

How To Newspapers Analytics SEO 98

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. Here’s a list of all the responses for PRMoment. ??

Viral 68

Viral Journalism Analytics Case Study 68

Waxing UnLyrical

DECEMBER 17, 2012

I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review).

Video 79

Video SEO Skype B2C 79

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. If I’m not reporting I’m flying.

Meeting 93

Meeting Media Journalism Education 93

Rock the Status Quo

DECEMBER 16, 2015

With a tiny bit of basic SEO knowledge, you have the ability to control the copy in your snippets. I use Yoast, but you can use any SEO plug-in or the fields provided by your theme. Number two is the permalink – a key piece of the essential SEO trifecta of permalink, page title and page description. Makes sense, right?

Social Media 100

Social Media How To SEO Media 100

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. There is no better blogger writing about website strategy. There are so many gems in his writing. Digital PR.

Digg 104

Digg SEO System Reddit 104

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. I have this concept about stakeholder personas in my book and the concept of the decision making journey. I write a lot about inbound PR on my blog.

Measurement 120

Measurement Case Study Pitching Agency 120

Waxing UnLyrical

SEPTEMBER 12, 2019

Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product. On top of that, you need to consider SEO. I did this recently for a couple of topics, weird books and asking for a letter of recommendation. Longform Makes Better Content Marketing?

Content Marketing 60

Content Marketing Marketing Case Study Google 60

Cision

JUNE 25, 2015

If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Write a press release. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. 500|5000 list). 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

NOVEMBER 23, 2019

How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. Bloggers who write more (either in length or in frequency) are more likely to report strong results.”. The Big Book of Webinar Stats by GoToMeeting. 2-4 posts per month.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Contently - Strategy

MARCH 22, 2019

Marriott Bonvoy Traveler helps people travel and drives tons of bookings as a result. ”) to tactical channel marketing (SEO, Social, Paid, etc.). This challenge of mastering content throughout the customer journey is something I’ll be writing about all year—and talking about in a few weeks.

Content Marketing 99

Content Marketing Marketing Travel Healthcare 99

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook.

Handbook 60

Handbook Instagram Government Community 60

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Can PR ever deliver SEO?

Tools 136

Tools Publicity SEO Measurement 136

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. For example, if your restaurant gets a great review in the New York Times , you can bet your tables will get booked up fast! Some media will write a story inspired by your release. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. For example, if your restaurant gets a great review in the New York Times , you can bet your tables will get booked up fast! Some media will write a story inspired by your release. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

5W PR

MARCH 13, 2024

Don’t forget e-books bursting with insider tips, interactive quizzes that spark wanderlust, and user-generated content that adds authenticity and social proof are all great engaging content that supports your major strategy. SEO In an overwhelming online landscape, don’t let your destination end up buried in pages of search results.

Travel 78

Travel Consumer Strategy Transportation 78

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. Lloyd of Chicago wrote the definitive book of jury selection in Illinois. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 109

Google SEO Engineering Measurement 109

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook.

eBook 66

eBook Video YouTube SEO 66

Frederik Vincx

MAY 26, 2015

This new world is filled with abbreviations like SEO, SEA, SMM, PPC, Being able to write a stellar press release doesn’t cut it anymore. It has become a new world that requires new strategies and tactics dictated by the new connected consumer. Can you keep up? All these tools and processes can become unwieldy.

Course 60

Course Software SEO Tools 60