Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts and then communicating them in an interesting way that someone will actually read feels like childbirth for most of us. Yet business blogging is an important part of marketing today.

Writing 100

Writing Blogging eBook Google 100

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Google Now.

Tools 120

Tools How To SEO Writing 120

The Resolution Blog

JUNE 17, 2015

This is article 9 by Stella Bayles from the brilliant free e-book, from PR Stack. Read on, then go and download the complete free e-book. They therefore require a no-follow code link on all paid pieces of content to highlight that the intension of the piece is solely for awareness and not SEO. The tool to keep you safe.

Google 120

Google Guidelines SEO System 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. If you have booked your executive as a speake r or panelist, you’ve created opportunities for face to face connections with analysts, journalists, and other thought leaders. Top ways to work with influencers.

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. How to prep and pitch a byline.

B2B 147

B2B Leadership Customer Service eBook 147

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. For example, if your restaurant gets a great review in the New York Times , you can bet your tables will get booked up fast! Some media will write a story inspired by your release. Others may run it verbatim!

How To 98

How To Newspapers Analytics SEO 98

Waxing UnLyrical

DECEMBER 17, 2012

I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review).

Video 79

Video SEO Skype B2C 79

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. I have this concept about stakeholder personas in my book and the concept of the decision making journey. I write a lot about inbound PR on my blog.

Measurement 120

Measurement Case Study Pitching Agency 120

Cision

JUNE 25, 2015

If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Write a press release. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. 500|5000 list). 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Can PR ever deliver SEO?

Tools 136

Tools Publicity SEO Measurement 136

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. Read my analysis for the #FuturePRoofed community. ??

Handbook 60

Handbook Instagram Government Community 60

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. For example, if your restaurant gets a great review in the New York Times , you can bet your tables will get booked up fast! Some media will write a story inspired by your release. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. For example, if your restaurant gets a great review in the New York Times , you can bet your tables will get booked up fast! Some media will write a story inspired by your release. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

APRIL 2, 2014

Nouns are more expensive: How many BOOKS, how many SPEECHES, how many CLIENTS?” So try something like: “I’ve helped clients: *Increase sales by 12% by implementing a new SEO tool. Want more tips, tweaks and techniques for writing messages that sell products, services, programs and ideas? . “Adjectives are cheap.

Resources 81

Resources SEO Writing Training 81

Frederik Vincx

MAY 26, 2015

This new world is filled with abbreviations like SEO, SEA, SMM, PPC, Being able to write a stellar press release doesn’t cut it anymore. Communication professionals spend the majority of their time in their mailbox. It has become a new world that requires new strategies and tactics dictated by the new connected consumer.

Course 60

Course Software SEO Tools 60

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Your calendar should outline the goals you’re trying to reach with it, such as shares, views, meetings booked, etc.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Waxing UnLyrical

SEPTEMBER 26, 2012

Traditionally this includes ads, SEO and direct marketing buys. Whether you read the book or not, I hope the converging media environment causes you to turn you head towards a different form of planning. It’s a primary topic consideration for any strategic communicator who wants to succeed in the converging media environment.

Media 98

Media Nonprofit Print SEO 98

MaccaPR

NOVEMBER 18, 2020

This admission is brought on by my half-century-long obsession with magic and my discovery of a book, How to Persuade People Who Don’t Want to Be Persuaded. So what can you as a marketer or corporate communications professional learn from the magicians’ world of levitating supermodels and vanishing Bengal tigers?

Marketing 62

Marketing Agency Video Brand 62

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

MaccaPR

JULY 2, 2014

H ere are several reasons why your brand’s Wikipedia page is one of your biggest online marketing assets: The SEO Power of Wikipedia: Pages rank in the top 10 search results 95 percent of the time. The best thing to do is to not write an article at all. Source: Social Fresh ) Tweet This. Wikipedia is just plain popular.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Waxing UnLyrical

MARCH 28, 2016

Why: “In today’s age of automation, there’s simply no reason you should spend precious seconds every morning brewing coffee when you could be catching an extra five minutes of ZZZs,” writes Stephanie Walden as she takes a look at “tools that can put your life on cruise control.”

Strategy 40

Strategy Banking Fashion SEO 40

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. Vuelio named this blog the best PR and communications blog in 2019.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

OCTOBER 19, 2010

Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Mark as read Approve comment Erica, One more point about user behavior: SEO isnt always a zero-sum, one-search one-result game. Regardless, thanks for visiting!

Google 101

Google Nonprofit Engineering SEO 101

Cision

JUNE 2, 2015

Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Measurement 102

Measurement Blogging Tourism Social Media 102

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. One of my career defining roles was writing the social media strategy for a prominent central bank. Begin building your professional network now, read and write every day, and enter every situation as a sceptic.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Read Me On BNET Watch Me In Action Book Me!

Measurement 79

Measurement Tourism Blogging Resources 79

Waxing UnLyrical

DECEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Tourism 58

Tourism Measurement Blogging Writing 58

Waxing UnLyrical

FEBRUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Tourism 64

Tourism Measurement Twitter Blogging 64

Waxing UnLyrical

NOVEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So Much To Do November 6th, 2010 Tweet So much to do So little time For places to go, for reason or rhyme. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

DECEMBER 19, 2010

Why: PR pros are trying to learn more and more about SEO and using keywords smartly. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

OCTOBER 20, 2010

It recognizes exceptional work in the field of business communication from our peers, and we should celebrate them. Because they know how to unsuck their communications. It is the culmination of an incredible amount of hard work that’s been put in by the awards co-chairs, Lauren Lawson and Michael Clendenin.

Measurement 72

Measurement Tourism Blogging Writing 72

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# Read Me On BNET Watch Me In Action Book Me! Wanna Subscribe?

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

OCTOBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unleash Your Lady Gaga October 3rd, 2010 Tweet Whatever you think about Lady Gaga , you have to admit she does one thing extremely well: she commands attention. Wanna Subscribe? Shall We Tweet?

Measurement 67

Measurement Tourism Writing Blogging 67

Waxing UnLyrical

NOVEMBER 28, 2010

Chipotle mishap highlights importance of clear communication with customers , by Becca Caddy for Reputation Online. What is the best SEO secret you know? Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. Why: Robert Frost come to mind, anyone?

SEO 42

SEO Measurement Facebook Blogging 42